A brief presentation of what kind of benefits your business could gain adopting a You Tube video marketing strategy.

1. THE BENEFITS OF VIDEO MARKETING
IMPROVE CUSTOMERS ENGAGEMENT
STRENGTHEN THE IMAGE OF YOUR
BUSINESS
INCREASE YOUR INTERNET VISIBILITY

2. CUSTOMERS
ENGAGEMENT

3. CASE STUDY OF VIDEO & ENGAGEMENT
When we compare
social shares based
on media type we
can see an increased
engagement in posts
containing video.
Infographics by distilled.net

4. AVERAGE NUMBER OF SHARES PER POST
Infographics by distilled.net

5. BUSINESS IMAGE

6. TRUST
Through video, one is able to recreate
the experience of being face to face
with someone much better than
through audio, image or text.
POWERFUL
STORYTELLING
IMPROVED
PERCEIVED
QUALITY
Through moving likeness and recorded
image, we can display much of who
we are, as people, through physical
and verbal expression. This allows
companies to display a “human” side
considerably more efficiently than
through image, audio and text.
Online video can also indicate
professionalism and quality in
business. If a company has enough
time, money and skills to create high
quality video, they are often perceived
as a legitimate business with a
genuine interest in providing a great
service.

7. INTERNET VISIBILITY

8. IMPROVING
CONVERSIONS
Through increasing engagement and
trust, video content can be a great way
of driving greater conversions,
particularly on commercial pages. This
is the main reason why product videos
have become popular in the Ecommerce world – as a method of
improving the rate at which users click
“add to basket” and complete a full
purchase.
LINK BUILDING
Links continue to be an important
metric with which search engines
determine the authority of a piece of
content, seeing referring links as akin
to “votes” for various pages around
the web.
PRESENCE
ON VIDEO
SEARCH
ENGINES
YouTube is the world’s second biggest
search engine (after Google). The only
way to get a presence on YouTube is
to have video content and a channel,
which you can use to rank in both
YouTube and Google search, which
will drive brand awareness, referrals
and sales.

9. IMPROVE CUSTOMERS
ENGAGEMENT
+ Loyalty
+ Social Shares
STRENGTHEN THE IMAGE OF YOUR
BUSINESS
+ Perceived quality
+ Trust
INCREASE YOUR INTERNET
VISIBILITY
+ Customers
+ Revenues