Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Learn more at staunstrup.se/en

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Content
marketing
myths about11

2. Don’t let myths hold you back
Content marketing could be the best way to reach
your target audience. But there are a lot of myths and
incorrect ideas surrounding it. Here are 11 myths that
you should ignore, and some simple truths to replace
them with.
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3. 1. Content marketing equals
blogging
Content marketing is a lot more than having a blog.
Fundamentally it’s about creating relevant content for
your target audience, How you distribute it depends
on where you can interact with them.
Relevant content can be a customer case, a list of
tips and tricks, a demo video, and lots of other things.
And mix up the formats – use text, images, video,
sound and graphics.
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2. It’s digital only
Content marketing is a way of marketing, not a
channel. It can involve magazines, websites,
presentations and a whole lot more. The key question
is in which channels you can interact with your target
audience. And how you can get in early in the buyer’s
journey.

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3.You need a lot of content
Content marketing is about quality, not quantity. The
danger of creating too much content is that it
becomes irrelevant and uninteresting, as well as
expensive. And that does more harm than good.
Make sure your content really helps your target
audience solve problem and realize opportunities.
That way the quantity doesn’t matter.

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4. It’s just a fad
Content marketing has been around for
a long time. The reason why it’s used
more nowadays is because it provides
good results. So don’t ignore it, or
assume that it will disappear. Try to find
ways you can make use of it instead

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5. It can be automated
There are many tools out there that can help you get
the right content to the right recipient, to keep track of
leads and lots of other things, But they’re only tools.
You can never do content marketing on autopilot. To
get the best results you need to work with it all the
time; adapting, adjusting and developing.

8. Content marketing costs less than a lot of
traditional marketing. But creating great content
and making sure you distribute it properly costs
money. Use content marketing to get better
results, not to save on your budget.
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6. It’s cheap

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7. Creating content is enough
Creating great content is important. Making sure it
gets to your target audience is just as important. And
it has to be done efficiently and for a reasonable cost.
This means that you have to work really hard on
packaging and re-packaging your content, and
distributing it in the right channels – which can be
anything from magazines to social media.

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8. It only works for “sexy”
companies or products
Content marketing isn’t just for companies like Red
Bull or Coca Cola – well-known brands with exciting
products. No matter what business you’re in you have
a target audience that wants relevant, useful content.
Content marketing is about making sure they get that,
so you can turn them into customers.

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9. It should be a separate
activity
Content marketing isn’t something you should do
separately from the rest of your marketing, PR
activities or communication projects. You get the best
results if you work with consistent messages in
owned media (your own channels), paid media
(advertising) and earned media (PR).

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10. It’s just for creating
awareness or relationships
Content marketing isn’t limited to top-of-the-funnel
activities or vague efforts at creating awareness. If you
chart the buyer’s journey of your target audience you
can create and distribute content that is relevant to
them every step of the way. All the way to a purchase
in some cases.

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11.You should just dive into it
In order to succeed with your content marketing you
need a strategy. It should define who your target
audience is, your goals, messaging, channels, what
to measure etc. And what resources you have.
Otherwise you might find yourself without content,
without an editorial calender or a plan for distribution.
Content marketing is a marathon, not a sprint, and
you want consistency in quality and effort.

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Finally
I hope this has cleared up what content
marketing is and what it isn't. I believe
there are great benefits to using it - to help
you reach your target audience early on in
their buyer’s journey, to gain their trust,
and to help them navigate to a purchase.
Good luck with your content marketing!

15. Questions?Want to learn more?
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