Difference between advertising and Public relations

1. AdvertisingVs PR

2. Classic Definitions
Advertising
• Advertising is any paid form of non-personal
presentation and promotion of goods,
services, or ideas by an identified sponsor.
Phillip Kotler
Public Relations
• Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.
As defined by PRSA
To Simplify
Advertising is telling people you're good. PR is convincing them you're
good.

3. Key differences
Advertising Public Relations
Paid Earned
Builds Exposure Builds trust
Audience is skeptical Media givesValidation
Control over frequency and placement No guarantee of placement
Complete creative control No control over final version
Visual Written
Only Positive Can be Negative too
High Cost Low cost
Persuades to buy Attempts to give important information

4. PaidVs/ Earned
Oppo has earned this article in todays
Gulf news because it has launched a
product that consumers are interested
in reading about.

5. Exposure vsTrust
I want you to buy tickets Trust me its Fun

6. Creative control
Advertising gives you complete creative
control, whereas you relinquish that
control to the journalist or media house
in case of PR

7. Positive or Negative
Positive reviews forTRUMBO
Negative reviews for
Zoolander 2

8. Visual vsWritten

9. High Cost v/s Low cost
Lunch Master- An app with only 2000
registered users has the Back page of
The National’s Business section. A small
start up can never afford such a huge
space at a premium location.

10. Persuades to buy Attempts to give important
information

11. ”Advertising is what you pay for,
publicity is what you pray for.”
A very old saying
THANKYOU

12. • "If I was down to the last dollar of my marketing budget I'd spend it on PR!"
– Bill Gates
• “Publicity is absolutely critical. A good PR story is infinitely more effective
than a front page ad.” – Richard Branson