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Shell Global
- 1. Shell Global Kailey Poort
- 2. Shell Global Providing energy in economically, environmentally, and socially responsible ways Kailey Poort
- 4. Who is Shell? •National leader in oil and gas industry
- 5. Who is Shell? •National leader in oil and gas industry •90 + countries
- 6. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees
- 7. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees •Produces 2% of world’s oil, 3% gas
- 8. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees •Produces 2% of world’s oil, 3% gas •2009 Revenue = $278.2 billion
- 10. What is Shell? •Business strategy: More Upstream, Profitable Downstream •Upstream - exploring and developing new innovative ideas •Downstream - creating profit from existing business •Delivery and growth = Leveraging strong portfolio
- 12. Challenges and Solutions •Energy Challenge •Demand •Resources •CO2 emissions •Find the solution •Technologies •Experiments •Projects
- 13. Shell’s Approach + =
- 14. Shell’s Approach •Increasing awareness of Shell’s environmental initiatives •How are we contributing sustainable developments and projects? •Benefits to the community? •Advertise Shell’s sustainability report + =
- 15. Plan of Action
- 16. Plan of Action •Devote media channels to sustainability efforts
- 17. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube
- 18. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube •Information Blog - updates on projects and research of the Shell company
- 19. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube •Information Blog - updates on projects and research of the Shell company •Promotional Materials - Web promotion and Apple application
- 20. It’s all Social
- 21. It’s all Social •Twitter, Facebook,Youtube... •Specifically framed on sustainability information, linked with existing accounts •Enforcing exposure of efforts and role •Incorporate other companies/org. involvement •Placing additional media - videos, pictures, resources
- 22. Let’s Talk
- 23. Let’s Talk •Information Blog: •Story of Shell, the future, contributions, key projects •Promotion: Web based and Apple app •Logo placement, advertisements placed within search engine Google, Social Media sites •Apple app - creation of Shell carbon footprint calculator, suggestions to decrease amount
- 24. Doing Ok?
- 25. Doing Ok? •Measure outreach and exposure...
- 26. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO
- 27. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords
- 28. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search
- 29. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search •Youtube - number views
- 30. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search •Youtube - number views •Facebook insights
- 31. Next Steps
- 32. Next Steps •Timeline •Launch campaign in Spring of 2010 and continue based on measurement of success •Budget •Social media outlets are free resources, in-house management of site •Website promotional development - $10,000 outside Advertising •Apple app - $10,000 for creation