The design thinking process involves (1) gaining an empathetic understanding of user needs through research and interviews, (2) defining goals based on analyses of user insights, (3) generating creative ideas through brainstorming exercises, and (4) testing early prototypes with users to get feedback to improve the design. Common pitfalls include not thoroughly involving users early in the process, establishing goals that do not address user needs, and having unrealistic expectations when testing designs.

1. The design from the design thinking

2. hello my name is…

3. ux design engineer at
ux design consultant at

4. design thinking.
talk

5. – Tim Brown, Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation
“Design can help to improve our lives in the
present. Design thinking can help us chart a
path into the future.”

6. design thinking
multidisciplinary
team
focuses on the
problem
involving
end-user
early
feedback
clear
goals
creative
confidences

7. MOMENT 0: THE PARTICIPANTS
representative of multiple disciplines, “t-shaped” and unfamiliar with each other.

8. they are late or they forgot to come backboth manager and employee present

9. people familiar with each other people afraid of saying something

10. EMPATHISE
is where it all begins. Gain an emapthic understanding of the users’ needs.

11. your subjective ideas about usersto not have a propper research

12. to not take into consideration users’ categories. to not have personas created

13. DEFINE
You put together all the information by analysing and synthetise them.

14. bad information organizationestablishing wrong goals

15. IDEATE
Think outside the box and start generating creative ideas related to goals.

16. not tooking all the ideas into considerationnot having the right exercises

17. not all the participants are involved the facilitator forgot to encourage the participants

18. PROTOTYPE
Start puting on “paper” the chosen idea(s) or part of idea(s).

19. other than discussed flow implemented too much focus on “shiny” visualisation

20. TEST
Gain early feedback from users, by organizing usability testing sessions.

21. high expectations about designed idea(s) not knowing how to receive feedback

22. wrong users for testingnot well prepared for the session

23. ― Donald A. Norman, Living with Complexity
“We must design for the way people behave, not
for how we would wish them to behave.”

24. Questions?

25. Thank you.
Credit images: iconfinder.com