The magazine masthead uses dark colors like black and purple with a lightning effect to stand out and relate to the genre of rock music, targeting young girl rockers. Free tickets will be offered to attract audiences to subscribe. Darker colors like black, grey, and purple combined with brighter pinks and purples give the magazine a rocky feel while targeting girls. The magazine will feature an artist who is "not your typical rocker" to appeal to those who enjoy rock music but may not fit stereotypes. A simple, organized layout appeals to audiences looking for enlightenment without sifting through unwanted information. Cover lines about winter tours attract audiences interested in concerts, music, and tour dates.