1. Generally speaking…
Mark Porter
InSequent
345 California Street, 10th Floor
San Francisco, CA 95476
mark@insequent.com
415.971.4077
Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

2. What we do
 Instant mobile website creation
 Dynamic Content Management
 Keyword/QR Code/Mobile messaging
suite
 Mobile Coupons and other plug-ins
 Channel partners:
• NY Times Group (Halifax), Journal
Register/Media News Group, Morris, Find ‘n
Save, ReachLocal, McClatchy
2 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

3. Why we do it
 80% of businesses don’t have mobile site
 50% of search coming from mobile
 Poor mobile UX = go elsewhere
 Mobile web browser 3rd most used App
 Mobile phone market saturation
 Browsing speed hMobile screen quality h
 Phone always on, always with you
 Phone is for action = buy
 Mobile open/response rates high
3 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

4. Where we do it
Media News Group New York Times RMG Morris Journal Register Co
4 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

5. How we do it. Step 1: Import Existing Website
5 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

6. Step 2: Choose from a variety of Templates
6 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

7. Step 3: Total Content Management
Drag & drop pages, customize backgrounds and buttons, add social
networks, photo albums and much more
7 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

8. Text Campaigns, Mobile Coupons and much more…
8 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

9. How to use mobile in your marketing
 Build your website
 Use it as a landing page
 Link it to a keyword or QR Code
 Have a mobile call-to-action everywhere –
text <keyword> to get…
 Put mobile redirect code on desktop site
 Send reminders, alerts and offers via text
just like email. Engage!
 Follow Mobile Etiquette. No spam zone.
9 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

10. Current Channel Pricing
 Mobile Site only - $10/mo
 Bronze - $12.50/mo
• (site + keyword and 400 msgs/month)
 Silver - $32.50/mo
• (above + 1,600 msgs/month)
 Gold - $75/mo
• (above + unlimited msgs/month)
 Real Estate and Auto packages available including feeds for multiple
listings. Price based on qty of listings.
 Coupons
• (either 5% of coupon value or flat fee per coupon)
 AdOps (Optional)
• (average $25/site setup)
 Call Tracking (Optional) - $3.50/line/month, $.10/minute
• (trackable # points to business phone #)
10 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.