Joe Pulizzi: The Evolution of Content
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Effective content marketers closely follow a documented content marketing strategy and structure their efforts as an independent department. They are 8 times more successful than ineffective marketers and use more metrics to measure success, with less emphasis on web traffic alone. Effective marketers also budget 37% for content marketing compared to 16% for ineffective marketers and plan to increase spending next year.
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Joe Pulizzi: The Evolution of Content
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- 16. 38%
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- 19. Effective Content Marketers Ineffective Content Marketers
- 20. Closely Follow The Strategy
- 21. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
- 22. STRUCTURE → Independent Unit → Separate Department → Organized in a Silo
- 23. Effective Content Marketers Ineffective Content Marketers
- 24. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
- 25. BUDGET → Effective = 37% → Ineffective = 16%
- 26. BUDGET All Content Marketers → Effective = 37% Plan on Spending → Ineffective = 16% More Next Year
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- 47. Create Your Mission Statement: - Defined Audience - Deliver - Outcome @JoePulizzi |
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Notas del editor
- Content marketing effectiveness
- Chart of how many this is X%
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- The produce more Content on average daily to multiple per week original content Versus Less than one per month or monthly
- Bar chart – 37% versus 16%
- Bar chart – 37% versus 16%