Digitalni antropolg Eden najvplivnejših piscev s področja digitalnih tehnologij na svetu. Mednarodno prevajani publicist, TOP 10 bloger in dolgoletni urednik pri reviji Wired. Frank Rose je svetovno znan pisatelj in govorec na področju digitalne kulture. Je najbolje prodajani avtor knjige The Art of Immersion, kjer piše o vplivu tehnologije na zabavo, oglaševanje in družbo. Pred prihodom k reviji Wired, je delal kot pisatelj v reviji Fortune in kot urednik pri reviji Travel + Leisure. Pri svojem delu je pokrival nekaj zelo odmevnih zgodb, kot so ustvarjanje filma Avatar, lansiranje Sony-jevega produkta PlayStation 3 ter o Samsungu in vzponu korejskih tehnologij. O prihodnosti medijev ter ustvarjanju privlačnih zgodb spregovori na raznih filmskih festivalih, marketinških konferencah ter strokovnih srečanjih po celem svetu. Kot slavnostni govorec je sodeloval na konferencah kot so ad: tech Sydney, Sheffield Doc / Fest, in Changing Media Summit pod okriljem Guardian-a in vodil številne seje v podjetjih kot so Google, Lucasfilm in BBC. Predaval je na raznih večjih univerzah v Ameriki in govoril na marketinških konferencah podjetij kot so Timberland in Unilever.

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Why?

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Why?
What now?

6. Bill Bailey
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8. “There never was a time
in which men of all
degrees of ability, of every
kind of education, of
every profession and
employment, were
posting with ardour so
general to the press.”
—Samuel Johnson,
TheAdventurer, Dec. 11, 1753
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10. “Through serial publication
an author could recover
something of the intimate
relationship between
storyteller and audience
which existed in the ages of
the sagas and of Chaucer.”
—John Butt and Kathleen Tillotson,
Dickens at Work
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17. We no longer consume media.
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18. We no longer consume media.
We are media.
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19. “Signals that evolve
through competition
tend to be costly, as
arms races develop
between insistent
senders and resistant
receivers.”
—Brian Boyd
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20. “Messages become louder, longer,
more repetitive, massively redundant,
like the roars of red deer stags . . . orFrank Rose

21. . . . or Super Bowl advertisers.” Frank Rose

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Why?
What now?

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“I’m coming home.”
—Felix Baumgartner

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@frankrose
www.frankrose.com
1. Instructions don’t work. Humans respond to stories.

33. Frank Rose
@frankrose
www.frankrose.com
1. Instructions don’t work. Humans respond to stories.
2. Be sure the story matches your brand.

34. Frank Rose
@frankrose
www.frankrose.com
1. Instructions don’t work. Humans respond to stories.
2. Be sure the story matches your brand.
3. Don’t shout; whisper.

35. Frank Rose
@frankrose
www.frankrose.com
1. Instructions don’t work. Humans respond to stories.
2. Be sure the story matches your brand.
3. Don’t shout; whisper.
4. Make it a story that belongs to us.

36. Frank Rose
@frankrose
www.frankrose.com