IT’S NOT IMPORTANT WHERE THE BALL IS, BUT RATHER WHERE IT’S GOING TO BE The trends of contemporary content and strategic marketing that will make your day at the office tomorrow different.

1. It is not important, where the ball is, but
rather, where it is going to be
POMP; Ljubljana, September 2016

2. What should I share ?
Being on almost all important content marketing events in the world made me think to share
that experience.
Specially from this years events:
1. Content Intelligence conference (Las Vegas)
2. Content marketing world (Cleveland)
Primož Inkret
Partner
Executive manager

3. AGENDA
Today
Tomorrow

4. Try to find the missing
question (your why)
and answer it! ASAP.
Answering
questions

5. There are no
shortcuts, it is not
worth trying to do it
half way.
Commitment
(All in)
The difference between
involvement and commitment is
like ham and eggs. The chicken is
involved; the pig is committed.
- Martina Navratilova

6. A mantra that is gonna
bring strategic results
and shake the
organization if you do
it right.
Strategic

7. Bad content gets
nothing at all.
Amazing content
0

8. Technology and data
insights are tha basics
of any CM activity
Data

9. AGENDA
Today
Tomorrow

10. And the Pulitzer goes
to….
… a computer.
Ludizem

11. Transition phase
between both worlds.
Yes, very soon.
Virtual insanity

12. Real time customer
data = real time
Content marketing
Content in every
piece of hardware

13. Primož Inkret, MBA
primoz.inkret@p-m.si
@pinkret
Thank you