7 Social Media Trends You Can't Afford to Miss in 2017
•Descargar como PPTX, PDF•
3 recomendaciones•1,712 vistas
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever! We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE. Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (20)
Similar a 7 Social Media Trends You Can't Afford to Miss in 2017
Similar a 7 Social Media Trends You Can't Afford to Miss in 2017 (20)
Más de Post Planner
Más de Post Planner (16)
Último
Último (20)
7 Social Media Trends You Can't Afford to Miss in 2017
- 3. TODAY YOU’RE GOING TO LEARN: • 7 Social Media Trends You Need to Take Advantage of in 2017 • Why You Can’t Afford to Overlook These Trends • How to Implement Each of These Trends Into Your Business • Simple Ways to Get Started Immediately
- 4. PLUS, Stick Around Until the End... For a FREE surprise and an offer you can’t refuse!
- 6. By 2020, customers will manage 85% of their relationships with businesses without talking to a human. Source: Salesforce
- 7. 45% of online shoppers are more likely to shop on a site that offers personalized recommendations. Source: Invesp
- 8. Step 1: Focus on key moments of your buyer’s journey Step 2: Inspire them to buy what you’re selling Step 3: Meet them where they’re spending time
- 9. Create Micro Moments Source: ThinkWithGoogle 1. Mobile-centric searches 2. Most popular questions 3. Consumer surveys 4. Team brainstorms 5. In-store interviews
- 10. Make Empathy a Rule Top 10 companies in the Global Empathy Index increased in value more than TWICE as much as the bottom 10 and generated 50% more earnings.
- 12. • Instagram Stories • Geofilters on Snapchat • Snapchat Spectacles • Augmented Reality (e.g. Pokemon)
- 13. Wearable Forecasted value of wearable devices
- 14. Expiring Facebook remains the most-used social media brand among all ages , but among 12-24’s, it’s been overtaken by Snapchat with Instagram close behind.
- 15. • Do bite sized videos about company’s vision • Interviews with employees or influencers • Behind the scenes look into your business • Tips and advice on trending topics • Showcase your product or service Use Snapchat or Instagram stories to:
- 17. 88% of marketers want to know how to measure their social media ROI, but only 42% of marketers say they’re able to measure it. Source: Hubspot
- 18. Measure ROI 1.Set business goals 2.Measure your ROI 3.Improve tactics that aren’t delivering real value
- 19. Be data-driven. Don’t post random content you hope will work - analyze and post proven content.
- 20. Use Post Planner to predict the outcome of the content you’re sharing.
- 22. 79% of top- performing companies have been using marketing automation for more than 2 years. Source: Gleanster
- 23. 1. Automate your evergreen content. Don’t let great content go to waste or get stale. Keep it in front of a whole new audience.
- 24. 2. Use IFTTT! Set up automation between different social media networks.
- 25. 3. Use automation to post at the ideal times. Automate and solve your time-zone problems.
- 27. Social video generates 1,200 percent more shares than text and images combined. Source: Brightcove
- 28. • Adding context to content • Empathy as a rule • Community and relationship building
- 29. Go Live to tease an even or product launch and get new leads.
- 30. Share a quick, practical, and actionable tip your followers can use.
- 31. Your Live Video Checklist: • Know your topic - focus on 3 main points. • Keep your answers short, concise and get to the point. • Avoid complex industry speak – no jargon. • Write an outline to prepare. • Talk through your content, but don’t script it out. • Know your audience - speak directly to their needs. • Make a great 1st impression - smile, relax, and have FUN!
- 33. Want to discover multiple ways to reach your customers and create a personalized and integrated experience?
- 34. 88% of consumers say they’re more likely to shop with retailers that deliver personalized cross- channel experiences. Source: Swirl Networks
- 35. Create a seamless branded experience from your logo to colors, fonts, message and more across all channels. For physical items, include multiple photos and reviews to add context.
- 36. Check your analytics! • Find potential online customers engaging with your product • Look at potential customers abandoning shopping carts. Why is it happening and how can you offer more information to reduce it?
- 37. Regularly walk through how a customer perceives your company and work to improve your interactions and the buying experience.
- 39. 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Source: HubSpot
- 40. Never forget that QUALITY Content is KING. If you post interesting, engaging material, Facebook will want to promote it.
- 41. Tell stories and your audience will listen. If you have an interesting story with original pictures, share it.
- 42. Be data-driven in your posting. Stop guessing what content people will respond to and use Post Planner to find scientifically-proven content.
- 43. GROWYOURBUSINESS WITHPOSTPLANNER! 1. FINDTHEBESTCONTENTFORYOUR AUDIENCE-SCIENTIFICALLY PROVEN 2. TAKETHEGUESSWORKOUTOF PERFORMANCE 3. STOPWASTINGHOURSPLANNING 4. PUTYOURTOPPERFORMING CONTENTONAUTOPILOT
- 44. ● LOVEANNUAL-ourmostpopular plan! ● stopguessingandstartusing socialmarketingintelligence ● Coupon:FREELOVE FREELOVE-ONEMONTHONUS!