1.
Rebekah Radice Ashton Hauff
@RebekahRadice @ashtonhauff

2.
You’re In The Right Place
If You Want To Learn:
• Exactly how to use visual content in your
business to triple your engagement
• 6 fundamentals to help you create the perfect
social media image
• Where to find FREE images for your design
• What tools to use for designing eye-catching
images
• Growth hacking ideas you can quickly implement

3.
PLUS, Stick Around Until the End...
For a FREE
surprise!

4.
Why Use Visual Marketing?
• Over 63% of all social media content is comprised of images
• Nearly 54% of internet users have uploaded a video or photo they created
• Content with relevant images receive 94% more views than content
without
• Tweets with images get 150% more retweets than those without images
• 37% more engagement is experienced when posts on Facebook include
photos
• More than 60% of consumers are likely to make contact with a company
whose images appear on local searches

5.
THE FUNDAMENTALS OF A
GREAT IMAGE
01 Correct Image Size

6.
• Cover Photo Dimensions: 828 x 315
• Profile Image: 180 x 180
• Shared Images: 1200 x 630
• Shared Link: 1200 x 630
• Highlighted Image: 1200 x 717
Recommended Image
Sizes for Facebook:

7.
• Profile Photo: 400 x 400px
• Header Photo: 1500 x 500px
• In-Stream Photo: 440 x 220px
Recommended Image
Sizes for Twitter:

8.
• Profile Image: 110 x 110
• Photo Thumbnails: 161 x 161
• Photo Size: 1080 x 1080
Recommended Image
Sizes for Instagram:

9.
• Banner Image: 646 x 220px
• Standard Logo: 400 x 400px
• Profile Picture: 400 x 400px
• Background Image: 1000 x 425px
Recommended Image
Sizes for LinkedIn:

10.
• Profile Image: 165 x 165
• Pins in feed: 236 px wide
• Expanded Pin size: 735 x adjusted size
• Pin board cover image: 217 x 146
Recommended Image
Sizes for Pinterest:

11.
• Profile Image: 250 x 250
• Cover Image: 1080 x 608
• Shared Image: (in home stream and on
page) 497 x 373
• Shared Image: (in the feed) 150 x 150
Recommended Image
Sizes for Google Plus:

12.
THE FUNDAMENTALS OF A
GREAT IMAGE
02 Consistency

13.
Be Recognizable
To make images consistent:
• Use the same filters (or filter) across all images
• Use a consistent font for each section of images
• Create a brand style and maintain it
• Own your branded colors and don’t deviate (even
slightly)
• Place a watermark – logo, hashtag, or a slogan – on
all images

14.
“It takes less than two-
tenths of a second for an
online visitor to form a
first opinion of your brand
once they've perused your
company's website.”
- Missouri University of Science and Technology
Grab Attention

15.
Make yours stand out in the feed!
• Don’t use a corporate-style
stock image
• Do ask “Is it relative to my topic
and audience?”
• Do make sure the image has a
bold focal point
• Do choose images that are
clear and easy to view
• Don’t do the same thing as
everyone else in your niche
Images that Stand Out

16.
THE FUNDAMENTALS OF A
GREAT IMAGE
03 Relevancy

17.
Images must make a
connection to your
brand and audience.
Ask yourself...
• Are your images relevant to
your brand? To your niche?
• Is it obvious (just by viewing
your images) which product
or service you offer?
Don’t confuse your audience
with an inconsistent message.

18.
THE FUNDAMENTALS OF A
GREAT IMAGE
04 Ability to Stand Out On It’s Own

19.
Text-based images
can be used in a
number of ways:
• Share a quote
• Say something longer than
word count would allow
• Quote fascinating facts to
entice clicks
• Create a clickable headline
image
• Stress the benefits of your
content and/or offer

20.
THE FUNDAMENTALS OF A
GREAT IMAGE
05 Pictures That Tell Your Story

21.
Images are tied to
your core story...
“65% of marketing executives
believe visual assets (photos,
video, illustrations and
infographics) are core to how
their brand story is
communicated.”
- CMO Council, From Creativity to Content

22.
Images are powerful...
They can:
• Persuade
• Motivate
• Mesmerize
• Enthrall

23.
They tell a unique
story, connecting
viewers with your
message in a
compelling and
impactful way.

24.
Whether humorous,
controversial or
emotional, telling
your story through
images can create
massive results.

25.
THE FUNDAMENTALS OF A
GREAT IMAGE
06 Evoke Emotion

26.
There are 3 reasons
consumers buy:
1. To satisfy a basic necessity:
food, clothing, shelter
2. To solve a problem: what’s
their concern, challenge or
problem
3. Better themselves: better
body, life, bank account

27.
The Psychology
Behind Social Sharing

28.
Understand the
Psychology Behind
Brand Colors
• Black - authority, power.
• Yellow - fun, joyous and
optimistic.
• Orange - cheerful, inviting.
• Red - emotionally intense.
• Blue - tranquility, loyalty.
• Green - nature, refreshing.

29.
GETTING STARTED

30.
Psychologists suggest that color
impression accounts for 60% of
the acceptance or rejection
your product or service.
That’s HUGE!
Define Your Visual
Style Through a
Consistent Color Range

31.
• Best represents
your company social
media promotional
strategy
• The feelings you
want to impart
• The action you
want them to take
Choose a Color That...

32.
Define Your Visual
Style Through Fonts
Your font expresses your company
personality and has a direct impact on
conversions.
• Serif: Reference to the small lines that are
attached to the main stroke
• Sans Serif: A letterform that doesn’t have a serif
attached.
• Script: Fluid letterforms that connect
• Display: A typeface that is quite decorative in style

33.
HubSpot found that
using 3 font styles
makes it easier to
read content.
When choosing your font, ask
yourself these questions:
• Is my company fun, silly, entertaining,
serious, inquisitive, playful, or
straightforward?
• Is my content fun, silly, entertaining,
serious, inquisitive, playful, or
straightforward?

34.
Your headings and titles should be
easy to read and understand.
“Typography is the detail and
the presentation of a story. It
represents the voice of an
atmosphere, or historical
setting of some kind. It can do
a lot of things.”
- Cypress Highsmith
Define Your Visual
Style Through
Typography

35.
Use a consistent
theme in your images
and a look and feel
that complements
your brand.
Define Your Visual
Style Through
Consistent Imagery

36.
Use online editing tools like
Canva and Relay to create
unique images that are
similar in form, follow a
theme, and share visual
elements.
Make consistency easy!

37.
Brands Using Visual Marketing Effectively

38.
Starbucks teaches
us a valuable
lesson:
Sometimes less is more...
especially when it comes to
visual content.
Starbucks

39.
Nike understands
the mentality of
their target
audience, and they
use this knowledge
to effectively
showcase their
brand.
Nike

40.
Oreo knows
how to keep an
audience happy
and actively
engaged.
Oreo

41.
Different Types of Visuals

42.
Find a quote you like, pair it with a
color or simple background.
The dynamic duo will allow your
readers to ponder, identify with,
and in return, share your quote.
Keep your quotes concise, visually
appealing and emotionally
inspiring.
Quotes
01

43.
People are visual
learners, and
infographics make
content eye-catching
and easy to understand.
Infographics: Data,
Charts and Graphs
02

44.
Questions, thoughts
and calls to action are a
great ways to use text
within visuals.
Conversation Starters
03

45.
“100 Million Internet users
watch online video every
day.”
- Digital Sherpa
“90% of online shoppers say
they find video helpful in
making shopping and buying
decisions.”
- ZenDesk
Create Videos
04

46.
• Write effective scripts
and make your video
informative with a healthy
blend of information,
entertainment, and
appeal.
• Choose a relevant topic
• Know where to post, how
to post and how often to
post
Where to Begin
with Video
4a

47.
● YouTube
● Facebook
● Periscope
● Vine
● Instagram
● Twitter
● Snapchat
Choosing Your
Platform
04

48.
Most fans and
customers are eager
to see what you do
and how you achieve
your results.
Behind-The-Scenes
05

49.
Tools To Use For Designing
Eye-Catching Images

50.
• Pexels
• Pixabay
• Unsplash
• Stocksnap
• Gratisography
Free Image Sites

51.
Choose pre-designed
graphics for complete
customization.
From the design-selector
menu:
● Choose your layout
● Search for images
● Purchase stock photos
● Add effects to your image
● Customize the look and feel
to match your brand color
palette and fonts
Canva

52.
Create a branded image in a
matter of minutes.
Choose for social network
for exact dimensions.
Templates simplify process
on quotes, covers, CTA’s,
events and more!
Relay

53.
Over is an app for Android
and iPhone.
As a photo-editing app, Over
makes it easy to add text,
choose your background, font
and save or submit directly to
your social networks.
Over

54.
PiktoChart, is a free
Infographic-making
app.
It has over 100
customizable themes
for Infographics,
reports, banners and
presentations.
PiktoChart

55.
This is your go-to tool for
creating beautiful quote
graphics in a matter of
moments.
Add your quote, choose
your layout, add a photo or
choose a plain background,
pick your color and font and
you’re done!
QuotesCover

56.
With PicMonkey, you can
edit an image or create a
collage using your own
images.
Arrange these images using
the pre-made templates, and
then add your special
touches through overlays,
text and more.
PicMonkey

57.
Growth Hacking Ideas: How To Grow
Your Brand With Visual Marketing

58.
Tackle each one visually....
Instagram:
● More Tags = More Likes and
Comments
● No filter is the Best Filter
● Don’t Forget to Add a Call-to-
Action – they really do work!
● Desaturated Photos Get More
Likes
● Photos with Faces Get More Likes
Know the Social Network
02

59.
Snapchat
To increase engagement on Snapchat:
● Add VIP content - e.g. a sneak peek or behind-the-
scenes look into your snaps or experiment with
limited and special offers.
● Use dual filters.
● Location, location, location.
● Be real, be fun, be YOU!
● Try out segmentation: For every chat, you can
select a number of recipients, which is an ideal
feature for business owners looking to connect
with a specific audience.
02

60.
● Create pinnable graphics
(size them correctly)
● Make your images
visually appealing
● Add a pinnable image to
your blog content
Be Pinnable!
01

61.
Never post visual content just for
the sake of it, and don’t limit your
visual marketing to the sole
promotion of your business.
Stop making it all about YOU.
Design an experience around your
business and brand.
Design an Experience, Don’t
Just Sell a Product or Service
02

62.
How can you implement
these ideas today?
● Put Your Plan in Place
○ 3 simple steps to
getting started!
● Use Tools the Pro’s
Use
○ Batch and automate
what you can!
So the Question Is...

63.
3-Step Visual
Content Plan:
• Determine Goals:
Where do you want to be?
What does success look
like?
Know what you want each
design to help you
achieve.
01

64.
• Identify Tools:
Which tools are right for you?
How will they help you create
a brand connection through
visual content?
02

65.
• Define:
Where your visuals be shared:
social media, blog, website,
print?
How you will consistently
create and share visual
content.
03

66.
● It might be that you’re frustrated
by your current visual content
strategy
● It might be that you have no visual
strategy at all
● It might be your need to create
high quality content without a big
budget
● It might be that you need an easy
way to share your visual content.
● It might be that you know you
need to use visual content but
don’t know where to begin.
Why Did You Show
Up Here Today?

67.
You Have a Choice...
Fast or Slow?
1. DIY = Do it Slow
1. Use the Tools the Pro’s
Use = Do it Fast!

68.
CoSchedule Can Help
You Automate Your
Visual Social Campaigns
with three big features
Social Templates
Best Time
Image Helpers

69.
● FIND
● CREATE
● And POST
Scientifically PROVEN
Visual Content That
Skyrockets Engagement
and Reach!
Discover How Post
Planner Can Help You...

70.
Save 40% on Our Most
Popular Plan: GURU!
● Increase social media
engagement up to 650%!
● Post the right type of visual
content, not just any content.
● Share scientifically proven
content with our STAR rating
system!

71.
Don’t miss your chance to
combine visual content with
smart automation for a
POWERFUL combination!
USE CODE: PPVISUAL
LINK: bitly.com/PPVISUAL
Time Runs Out
on Sunday at
Midnight!

72.
Get a FREE 30-day trial
from CoSchedule!
● Automate your visual campaigns
across all social media networks.
● Save a ton of time for the more
important things.
● Become a rockstar marketer!
Get it right now!
http://coschedule.com/postplanner

73.
And Don’t Forget About Your FREE Gift!
ARRIVING IN
YOUR INBOX:
The replay, including
slides and the photo
pack!

74.
QUESTIONS?