Every slide has a point. Even the bad ones. If you don't make one, people will assume one. So half the battle in building slide decks, (and creating compelling messages) is figuring out what the point really is. Here's a slideshare that shows you how.

8. Competitive Analysis:
IBM projects
Increased revenues driven by Cloud Computing
IBM Revenue mix by 2015:
• 29% Hardware
Projected Revenue
Mix, IBM
• 33% Software
29% Hardware
39%
Software
Services
32%
• 40% of Revenues from
Services such as
Cloud Computing
SOURCE: COMPETITIVE ANALYSIS
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9. Here’s the POINT.

10. In the future, most of IBM’s
revenue will come from
services such as Cloud
Computing and the rest
from Hardware and Software.

11. Let’s be Specific and
Concrete

12. By 2015, 40% of IBM’s revenue
will come from services such as
Cloud Computing, the rest will
come from Hardware and
Software.

13. Find the primary and
secondary points and SHOW
them.

14. By 2015, 40% of IBM’s revenue
will come from services such as
Cloud Computing.
The remainder will come from
Hardware & Software

15. Check and source the
information.

16. By 2015, 38% of IBM’s revenue
will come from services such as
Cloud Computing.
The remainder will come from
Hardware & Software
Source: IBM Annual Report 2012

17. Let’s add some color.
Hand drawn in pencil
IBM Blue (in black pencil)

18. By 2015, 38% of IBM’s revenue
will come from services such as
Cloud Computing.
The remainder will come from
Hardware & Software
Source: IBM Annual Report 2012

19. It’s still kind of boring.

20. To add visual impact, think
about what the slide is
about.

21. What would you like
people to remember:
IBM Hand drawn cloud
Cloud Computing
38%
Hand draw pie chart

22. 38%

23. Let’s put this together to
make the point.

24. 38%
of IBM’s revenue will
come from services
such as Cloud
Computing by 2015
Source: IBM Annual Report 2012

25. Another version.
(there’s always more than
one way to skin a cat)

26. 38% of
revenue will come from
services such as Cloud
Computing by 2015
Source: IBM Annual Report 2012

27. A final polish…

28. 38% of
revenue will come from
services such as Cloud
Computing by 2015
Source: IBM Annual Report 2012