Advanced googleadwords

Agenda - Keys to Better Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Reaching Customers Online Connect with Consumers When They Search with Google’s Search Solutions Connect with Consumers When They Research with Google’s Content Network Connect with Consumers When They Pursue Interests with Google’s Site Targeting

Reach Users When They Search AdWords Ads

Google Content Network Hundreds of thousands of worldwide content partners *Google Advertising Network = Google properties + syndicated search + Google content network Sources: comScore Media Metrix (August 2007); Google internal analysis Google Advertising Network* Google Content Network ,[object Object],[object Object],[object Object],Google Content Network

[object Object],Advertise on Sites Where Your Target Users Are ,[object Object],[object Object],[object Object],[object Object]

How much should you bid ,[object Object]

Conversion Tracking Track ROI and make smarter decisions, for free ,[object Object],[object Object],[object Object],[object Object]

Ad Scheduling : What is Dayparting? ,[object Object],[object Object],[object Object],Historical Conversion Rates by Time of Day Decrease bids during below average periods Increase bids during above average periods 00.00 24.00 12.00 18.00 06.00 1.0% 0.5% 1.5% 2.0% 2.5% Average Conversion Rate

Ad Scheduling : Using Bid Multipliers

Conversion Optimizer The Conversion Optimizer allows you to specify your maximum cost-per-acquisition (CPA) bid and Google automatically adjusts your CPC bids to achieve those CPAs. Requires the use of conversion tracking and at least 300 conversions in the previous 30 days.

Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdWords connects you with prospects at the precise moment when they're looking for your products or services Google Analytics increases conversion by understanding prospects better through web analytics

Google Analytics: Measure Everything Google Analytics – Improve your site and increase marketing ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some of our customers:

Website Optimizer (Beta) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multivariate: Test Multiple Sections and Combinations

[object Object],My Client Center (MCC) ,[object Object],[object Object],[object Object],[object Object]

AdWords Editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AdWords API (Beta) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketer’s Objective: Effective Advertising At the Right Time With the Right Message Through the Right Medium 7:00 am Morning Paper 8:00 am Drive-Time Radio 10:00 am Check News Online 12:00 pm Send a Text Message 3:00 pm Chat with Colleague about Latest Movie 9:00 pm Prime Time TV The Right Consumer 1 2 3 4 5:00 pm Search for Dinner Recipes Online

Google Print Ads: Overview Currently adding Spanish-language and college newspapers to network Easier scale I Better targeting Fewer touch-points I Increased efficiency Bringing the simplicity and scale of a web- enabled marketplace to newspaper advertising Print Ads Key Benefits At Scale: Nationwide Coverage Over 400 major US newspapers 1 Targeted: Geography and Section Specific Choose sections or even special-interest papers 2 Efficient: Marketplace-Driven Pricing You offer what the ad is worth to you 3 Simple: Centralized Buying One interface and one invoice for multi-paper buys 4

Google Print Ads: Newspaper Partners Google’s network includes over 450 daily newspapers, including the primary newspaper in 32 of the top 35 DMA’s. 1 Editor & Publisher (2005) newspaper fact book Over 31M in total circulation 60% of total US paid circulation 1

Google TV Ads: Overview A fully integrated, end-to-end digital system for buying, selling, measuring, and delivering TV ads Key Benefits TV Ads Measurable: Near Real Time Reporting Second-by-second viewership data within 24 hours 1 Accountable: No Make Goods, No Bundling Advertisers pay only for impressions delivered 2 Flexible: Better Optimization Adjust campaigns on the fly with a few clicks of the mouse 3 Efficient: All-Digital Workflow Access 100 channels through a single interface 4 Strong National Footprint 13 million households via EchoStar partnership 5

Google TV Ads Initial Inventory Inventory Status ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Audio Ads: Overview ,[object Object],[object Object],5 A fully integrated, end-to-end digital system for buying, selling, measuring, and delivering radio ads Audio Ads Key Benefits ,[object Object],[object Object],1 ,[object Object],[object Object],2 ,[object Object],[object Object],3 ,[object Object],[object Object],4

Google Audio Ads National Footprint 1 Weekly reach figure from Arbitron ,[object Object],[object Object],[object Object]

Finished! Tony Nguyen Pay Per Click Houston 1 Weekly reach figure from Arbitron

Advanced googleadwords

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