This document discusses how organizations can embrace social media to enhance their employer brand. It emphasizes that being talked about on social media is important for recruitment and that job seekers now rely heavily on online sources of information when researching potential employers. It provides top reasons for organizations to use social media like publishing company culture videos, having senior leaders blog, and educating employees to advocate for the company online. The document also discusses how job seekers use sites like Glassdoor to research company reviews and highlights the top things candidates want to learn about employers from sources like compensation, benefits, mission and values, and basic company information.
6. • Social media is all about people having conversations, and
sharing a variety of “stuff”
• It’s about how people engage, communicate, participate
and share online
So what is social media?
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12. • Video – showing life at your organisation
• Take your business outside...
• Organisational/CEO/Snr Stakeholder blog
• Educate your employees to be online advocates
• Improve your careers pages
Top 5 reasons to use social media
to boost your employer brand
13. “An employer brand cannot be created.
It can only be revealed.
Tell the story of your culture as it exists.”
Bryan Clancy, Employer Branding expert
25. Glassdoor Internal Data, January 2016; Google Analytics, Average Q3 ‘15
190+ countries and approx. 30M monthly UUs
26. 73%
EducationGender Age
of Glassdoor users
are Milennials (18-34)43%
of Glassdoor users
are between 35-55
Quantcast, June 2016
of Glassdoor users
are university
educated
50%
50%
37%
27. visitors per month
2.5 MILLION
companies
25,000+
growth50%YoY
of content per day
1,000 PIECES
28. agenda
today’s candidates and their decision making process
your employer brand on Glassdoor
what job seekers want to learn
Q&A
29. Top 5 Things Job Seekers Want to Learn
Source: Glassdoor User Survey, 2014
What Makes the Company an Attractive Place to Work
Compensation Packages
Benefit Packages
Company Mission, Vision and Values
Basic Company Info (location, # of employees, etc.)
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