The document discusses the "perfect fuckup formula" where having a risky idea with depth, strong presentation leading to admiration, but failing to generate participation can lead to spectacular failures. The author provides his own example of "Genio" which was a proposed history education game that received initial attention but ultimately failed. However, his later project "Autography" which allowed digital graffiti on artworks was a success because it evoked curiosity and participation. He argues avoiding fuckups requires transforming admiration for an idea into accessible participative experiences.