3. Vision Industry Scope Diagnosis Recommendations Conclusion Corporate Vision Commitment toward employees Devotion to entertainment business Expand gaming audience V i s i on

5. i ndustry Scope Vision Industry Scope Diagnosis Recommendations Conclusion Demographic Segment #1 choice of game platform is the PC for baby boomers and women

6. i ndustry Scope Porter’s Forces Vision Industry Scope Diagnosis Recommendations Conclusion High Medium Low Supplier’s Bargaining Power X Intensity of Rivalry X Threat of Substitutes X

13. Conclus i on Vision Industry Scope Diagnosis Recommendations Conclusion Employees Entertainment Expansion

14. Victoria Kathie Poom Elysse Tina Q/A Session