Growing Importance of Business Intelligence on Property Portal Growth - Presentation by JustProperty at the Property Portal Watch Conference - AMS 2015 - Alessandro Casuccio

1. The Growing Importance of Business
Intelligence on Property Portal growth
Alessandro Casuccio
Head of BI & Analytics
PPW - Amsterdam - Oct 8th 2015

2. 2
Agenda:
● About JustProperty.com
● Our Features
● MENA Perspectives
● The Scope of BI
● Customer Intelligence
● Appendix I, II
● Q & A

3. 3
New JustProperty Site Recently Launched in the UAE
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What is BI?

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Q2 2015 - Brief Stats:

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Features:
● Google Street View
● Property Price Heat Maps
● Price Index (rent and buy)
● Area Amenities Listings
● Proximity to metro
● Ratings & Reviews
● Listing Comparisons

7. Unparalleled insight into Gulf property market
7
Dubai hub for region
Presence in 3 countries before
end of year
Growth markets

8. Product / Analytics > BI > Data Science
8
● Transform informational asymmetry
into data democratization
● Push quickly through the data-
information-insight continuum
● Listen and apply customers feedback
● Leverage basic data to drive
engagement and ultimately obtain
more valuable data. Lather. Rinse.
Repeat.
Powerful framework to identify and generate value from data

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Areas of Contributions
Products and services depend on the
analysis of vast and complex data
1. Using data science to enable end-
consumers to make better decisions
2. Building machine learning tools to
improve decision-making across business
functions (marketing, sales, product
development)
3. Developing data and intelligence
products for institutional decision makers
across the real estate industry

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Consumer empowerment is key
Buyers and Sellers
Renters
Homeowners
Real Estate Agents
Mortgage providers
Property Managers
Home related services
Easier and more efficient way to find a house or property

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• What type of property they looked at
• How many times they have come to the site
• How many pages have they viewed
• How many properties they have viewed
• Time on site
• Phone reveals
• Emails sent
• Videos views
• Images viewed
Customer Intelligence

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Demand side example

13. Analytics applicationsBI @ JustProperty
MOBILE-ready
Cloud based
KPIs and Metrics ownership
Data Sources replica ownership
Real-time dashboards
Listings recommendation engine
Cohorts Analysis
Leads Segmentation
Marketing Automation
APIs and DataFeed
Advanced Reporting
A/B Testing
Conversion Rate Optimization
Website Analytics
Predictive models
13

14. Interactive web-based reports.. as well as Cohorts 14
SAMPLE

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Rolling out a BI Data Warehouse on the Cloud:

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Appendix I: BI stack

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Appendix II: Python tools and libraries

18. Tweet us!
@justproperty
@AleCasuccio
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Thanks for your attention!