Ingatlan - Market Leader in Hungary - Presentation by Ingatlan at the Property Portal Watch Conference - AMS 2015 -Laura Szabo

1. Market leader of property listings in Hungary

2. About ingatlan.com
Hungarian Market leader of residential
and commercial property listings
Founded 17 years ago
Privately owned since the beginning
4.6 M EUR in 2015 - 40% growth since
last year

3. 3 missions

4. Mission 1:
Get all listings of all agencies!

5. Buying/selling is more common than renting
90% of the people are living in the own
homes
50% of transactions go through agencies
150 000 transactions per year
Exclusive contracts are rare
Only the seller pays commission
In Hungary...

6. Listings for same property make it hard to
make your listing visible
Goal: make most valuable listings more
visible.
Large noise in some segments

7. Works only for the market leader
Had to teach the market
Gave free credits at first after purchases
Since 2011: agencies bid
for visibility

8. Results
Valuable listings became
visible
We can keep less valuable
listings too
Market automatically
regulates prize

9. Mission 2:
Get all private listings and increase
revenue!

10. Many sell property without agencies.
Buyers prefer private listings over agencies.
We don’t encourage selling without agents,
but provide help if someone decides to do
so.
In Hungary...
NO
AGENTS
PLEASE!

11. Private listings and revenue started to
decrease - even the free ones
People want to sell, not advertise
So how to show sellers, they can sell
faster and easier with us?
Problem: others give
private listings for free

12. Found the right price through many
calculations from previous purchases.
Made our product portfolio easier to
understand.
Listing, Offline for sale sign, Energy
certificate, Consultancy, Mortgage
We offer more than just listing!

13. Got more listings
Revenue started to
increase
Results

14. Mission 3:
Cover the commercial market
as well!

15. But didn’t know the market well
Personal contacts are vital
Products are different from residential
segment
We wanted to be
comprehensive

16. Special products just for this
segment:
Real estate yearbook
Events with professional and
leisure programs
So we bought and
integrated the market
leader

17. What’s next?

18. Strengthen good agencies, give them
leads for contracts
Helping agents to build their own
personal brand
Integrate mortgages deeper into our
products
Speed up transactions

19. Thank you!
Laura Szabó
Head of Product
szabo.laura@ingatlan.com