From Alexa to Siri, your virtual assistants, to things magically appear on your screen by just saying "OK Google". The Future of Search is gradually being taken over by voice marketing. Here’s why I think your brand needs to be ready for it.

1. Is your brand
ready for
voice
marketing?
@SaysPT

2. What is Voice
Search?
With Alexa, Siri and Google Assistant
becoming more common than ever,
Voice Search is gaining prominence.
Hence brands need to optimise
themselves and be ready for Voice
Search.
Simply put, Voice Search means
searching with your voice commands
rather than through the conventional
typing mode.

3. Why is Voice
Search Important?
Today, 60% searches happen on mobile phones which
offers convenience over desktops/laptops
According to comscore.com, by the end of 2020, 50% of
the total searches will be activated by voice commands
given through mobile phones and other voice activated
devices.
Voice search behaves differently than the conventional
search and hence needs a different approach.
Voice search is perceived as easier than conventional
typing search and hence the growing preference.

4. How is Voice Search different
than conventional approach.
Conventional approach depends on shorter keywords or
phrases. But in voice search, users tend to speak the complete
sentence.
In most cases, the preferred device to conduct search is a
smart phone.
Unlike conventional search that displays 8-10 results, voice
search displays just 2-3. Hence,your content needs to be
very specific.

5. Be more human and use natural
language while curating content on
your digital asset.
How to optimize
for Voice Search?
Understand your customer search
habits and study their searching
style to know the trends.
Instead of “near me”, try and using
the exact name of the place and be
more specific to grab attention.
Make your digital asset mobile
friendly.

6. Curate content that answers your
customers queries and attempts to
create a dialogue rather than just
headings with keywords.
How to optimize
for Voice Search?
Claim your “Google My Business”
property as it helps in Voice Search
greatly.
Don’t ignore the FAQs page as it is
ideal for long-tail keywords/phrases.
Avoid acronyms and jargon as
people don’t use them during voice
search.