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Lisa Fields
Twitter: Practical Wisdom
OtterBox
I dropped my phone during
      my Apple store
          visit.
I Didn’t give it a
 second..........
And then I remembered:
“The deepest principle of human nature
is the craving to be appreciated.”
William James
So
I wanted OtterBox to know
how much I appreciated my
       IPhone case.
AND
“I’m just naive enough to think organizations have
remarkable people who Really understand Twitter.”

Lisa Fields
Twitter is a two way
 communication.
First Tweet to OtterBox
“Dang it, the good spelling
fairy didn’t come again last
           night.”
No Auto Response
 from OtterBox
Isn’t this a Clever Response!
Since I’m a Rascal, I
wanted to send back
   another Tweet.
A Classic Rascal response
I made the comment “go
home and play” comment
Because.....
I began this Tweet exchange
on a Friday evening around
          5:00 PM
      Greensboro, NC
Brownies
Brownie Points were awarded.
Lessons Learned
With only Two Tweets from
OtterBox I remain a very loyal
         customer.
OtterBox
Photo Credits:
      Lisa Fields Headshot:
www.laurenemartinez.com
> p   h  o  t  o  g  r  a  p  h  y

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