Practicology highlighted examples of our recent work to show how we support our retail and FMCG clients and help them to overcome their digital challenges.

1. Practicology Conference 2017
Welcome to Practicology’s
Digital Challenges event
Follow us @Practicology or use #Practicology
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2. Practicology Conference 2017
Martin Newman, Executive Chairman, Practicology
martin@practicology.com
@martinnewman

3. Who we are and what we do
Practicology Conference 2017
For those of you who don’t already know Practicology we:
▶ Are a 55-strong team of consultants who’ve all worked in retail
▶ Work with retailers, consumer brands and their investors to
help solve their digital challenges
▶ Have offices in London, Hong Kong, Melbourne and Sydney
▶ Serve clients around the world through a mixture of long-term
retained engagements, project briefs and by filling interim roles

4. We’ve delivered a Marketing Effectiveness
Review for New Look to optimise its digital
marketing spend, benchmark its agencies and
ensure best practice is shared between its
ecommerce and marketing teams

5. We’re helping an online retailer to optimise its
user experience and marketing for UK and
international markets

6. We’ve helped Rapha
to determine that
opening new stores
does not cannibalise
its online sales.
In fact, those who
shop online and in-
store spend three
times as much as
online-only
customers.

7. We’ve helped a top 10 UK retailer to reorganise its
commercial, marketing and omnichannel teams to
create more customer-centric ways of working

8. We’re supporting two global CPG clients as they
develop their digital propositions.
We’ve built operational and commercial plans,
developed international ecommerce strategies
and delivered bespoke training programmes.

9. We’re supporting tier one
American apparel retailers
with international
ecommerce, including:
Market assessments
Platform assessments
Commercial plans
Marketing plans
Agency selection
International trading

10. We’ve completed an ecommerce technology capability
review and created a technology roadmap for a
Saudi Arabian electronics retailer

11. In the past year our
consultants have
stepped into interim
roles with:
Selfridges
Watch Shop
Mamas & Papas
Hunter Boots
A top five grocer
A CPG brand

12. Practicology Conference 2017
Chris Vincent, Global CEO, Practicology
chris@practicology.com

13. Asia Pacific learnings
What we’ve learned from working with brands
across Asia Pacific, and particularly China
Practicology Conference 2017

14. Key differences between Asia and the West
Practicology Conference 2017
Some of the key differences that impact our clients:
▶ Mobile commerce penetration is higher
▶ Social commerce is world-leading and incorporates different
platforms from those used in the West, such as WeChat
▶ Marketplaces are still dominant (and discount driven) and
require a strong forward-thinking partner to drive success
▶ Freedom of speech, and access to information isn’t always the
same as in Western countries

15. We’ve supported
Pandora to develop
its Asia Pacific
digital strategy;
launching online
stores for markets
including China and
selling on Tmall

16. We’re working with Skechers in
China to formulate its digital
strategy, select technology and
become its online trading arm

17. We’ve helped UK brand Woolovers
localise its web presence in
Australia, including SEO

18. Welcome
Thanks for joining us today
Please feel free to ask questions at
the end of each session
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Password: wifi8027
Practicology Conference 2017