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Digital Transformation
It’s not all about
DIGITAL TECHNOLOGIES
Meet the Presenter
Pradeep, is an experienced professional primarily focussing on Software
Deliveries. He has more than a decade experience across multiple
domains and he is firm believer and implementer of KAIZEN.
Through this presentation he is explaining the details of the newest
Buzzword.., the DIGITAL TRANSFORMATION
Pradeep Patel
What is Digital Transformation
Digital transformation is the process of
using digital technologies to create new or modify existing
business processes, culture, and customer experiences to
meet changing business and market requirements.
CONNECTION CLOUD COMPUTINGAUTOMATION IOT BIG DATA
DT
01
02
03
04
05
Optimize Business Processes
For Speed, Efficiency, Quality,
And Agility
Develop And Execute A Vision
For Digital Transformation
Take An Ecosystem-first
Approach To Delivering
Products And Services
Create Flexible And
Reliable Human Resource
Model
Manage Information Effectively
Digital Transformation- Bird’s eye view
Build intelligent
cloud platform
Reinvent productivity &
business processes
Engage Your
Customers
Empower Your
Employees
Optimize Your
Operations
Transform Your
Products/Services
Industrial IoT Network Centric
Industrial
Apps
Quality
Monitoring
Tools
Sensors
Safety
Automation
INDUSTRY
4.0
Digital Transformation Pattern
Transform
Products/Services
Optimize Your
Operations
Empower Your
Employees
Engage Your
Customers
Vision for Digital Transformation
Deliver personalized,
rich, connected
experiences in
journeys your
customers choose.
Keep up with your
fastmoving
customers, efficiently
collaborating to
anticipate and meet
customer demands.
Increase the flow of
information across
your entire business
operations, better
manage your
resources, and keep
your business
processes
synchronized across
all boundaries.
Expand the reach of
your business using
digital channels,
anticipate customer
needs, understand
how your products
are used, and quickly
develop and improve
products and
services.
Imagine if you could…
Business Drivers for Digital Transformation
Increasing customer demand
for personalized experiences
Increased disruption from use
of new business models
Faster pace of customer and
market change
Increasing pressure to deliver
more value at a lower cost
Increasing pressure to manage
complex supply chain
Increase sales, customer
acquisition, retention, and
satisfaction
Better predict potential buyer
and new product outcomes
Increase design and
engineering productivity
Identify and implement
manufacturing efficiencies
Improve production output
and quality
Improved marketing and
sales effectiveness
Increased market share
Improved perceived services
Improved speed to market
Reduction in operating costs
Business Drivers
Focus Areas for
Key Executives Business Benefits
Engage Your
Customers
Empower Your
Employees
Optimize Your
Operations
Transform Your
Products
Digital Transformation Capability Model
Digital advertising
and CLM
Customer data manage-
ment and analytics
Online and mobile
commerce
Tech-enabled stores
Omni-channel experience
delivery
Customer service
automation
Digital talent manage-
ment and development
Employee mobility
Productivity and
collaboration
Tech-enabled employee
engagement
Data-driven supply
chain and logistics
Digital equipment
management
Intelligent process and
quality control
Digitized front line and
back office operations
Research and ideation
Product development
Product Launch
Provide Customer
Service
Manage the Total
Supply Chain
Market & Sell
Products & Services
Develop Products
& Services
Provide Strategy
& Direction
Capability Map
Focus the Customer
Value Proposition
Collect, communicate, and
Understand the Customer,
Market, Competitive and
Regulatory Environment
Understand Customer
Needs and Map to
Strategic Direction
Communicate and Manage to
Goals and Measures
Develop and Direct Risk
Mitigation and
Management
Develop and Direct Lean/
Continuous Improvement
Continually Assess Viability and
Strategic Fit and Adapt the
Development Portfolio
Manage the Full Product
Service Life Cycle
Design and Prototype New
Products
Pilot New Products and
Product Refinements
Continually Improve
Production Capacity and
Performance
Manage Iterative Release/
Certification Processes
Gather and analyze data to
Identify Markets, Segment
Customers, and Leverage the
Customer Base
Communicate the Brand
Continually Adapt Product
Packaging and Pricing
Target Markets, Customers,
and Segments and Execute
Plans for Attraction,
Acquisition, and
Conversion
Forecast Finished Goods and
Raw Materials
Plan Materials and Production
Demand and Capacity
Acquire Materials, Services,
and Products
Develop and Operate and/or
Acquire Manufacturing
Capacity
Optimize Supply Chain
Performance
Assure Product and Service
Quality
Provide On-Site Assembly
and Configuration
Develop, Deploy, and Deliver
the Customer Experience
Collaborate with Customers to
Design/Build Products
Analyze Service Issues and
Implement Process
Improvements
Measure and Report Service
and product Quality
Delivery Performance
Assess Customer Satisfaction
and Report Net Promoter
Score
Proactively Assure Product
Satisfaction (Save Sales)
Communicate with Customers
via any communication
channel
Internal
organization
Suppliers
Distribution
channels
Partners API interfaces
Eco System
Structure the organization
to include the
new approach
Assess organization culture
and implement
management of change
Assess skill and
address gaps
Update KPI, department
and individual objectives
to drive change
Ensure continuity and
coexistence of the
two models
Agree on the business
objectives and respective
contributions
Define the development
models and benefit
sharing
Update the operational
framework and objectives
(interfaces)
Refresh the supplier
landscape
Measure value
Include consumer
interactions
Agree on the
omni-channel
framework
Define updated KPI
Develop the
integrated chain
Include consumers
interactions
Measure value
Develop partner
eco-system
strategy
Define the key topics
(e.g. open innovations)
Identify key strategies
with
clients
Define the boundaries
Agree on the reward and
benefit sharing
Measure value
Drive towards agile
business strategy and
business model
Include in company
strategy as 2 ways
(consume and expose)
Include API into the product
and service development
considerations
Measure value
Leverage a partnership
eco-system
Explore opportunities
Improved marketing
effectiveness and ROI
Increased market share
Improved product/service
quality
Improved brand value
Improved collaboration with
partners
Improved speed to
market/innovation
Increased revenue via
cross-sell/up-sell
Increased customer
satisfaction and loyalty
Reduced time to create and
deploy campaigns
Engage Your Customers
Empower Your Employees
Optimize Your Operations
Optimize Your Operations
Increase customer
acquisition, retention,
satisfaction, and loyalty
Develop new revenue
opportunities throughout
modern customer journey
Improve customer
connection
and personalized experiences
Improve and monitor impact
and effectiveness of
marketing
Increase marketing agility
and
time-to-market
Increase customer and
marketing insights
Competitive pressure
Rapidly changing customer
and market trends
Changing business model and
cost control
Increasing customer demand
for personalized experiences
Overabundance of choice for
customers
Eroding customer loyalty
Mobile-first world
Engage Your Customers
Enterprise Scenarios Mapped to Benefits Scenario Chain
Business Drivers
[Business environment]
Investment Objectives
[Strategic Options]
Scenarios
[Tactical Business
Changes] Key Benefits
Increasing
customer
demand for
exceptional
experiencesIncreased
customer demand
for personalization
Decreases in
market
and wallet share
Increased
Customer
Churn
Increasing
competitive
pressure
Increasing
competitive use of
technology
Increasing time-to
market pressure
Improve Customer
Experiences
through Digital
Marketing
Improve marketing
productivity
Increase customer
and
marketing insights
Increased profit
margin from higher
value services
Increased
Customer
Satisfaction, Trust,
and Loyalty
New Customer
Acquisition
Lower cost to
advertise
Increased revenue
viaup-sell and
cross sell
Faster Time to
Impact
Create
personalized
offers from
customer
demographic
insights
Create proximity
centric offers
created based on
customerlocation
Track and optimize
campaign
effectiveness using
machine learning
Collaborate and
coordinate with
partners more
effectively
Create and deploy
marketing
campaign
materials faster
Integration of
customer data into
a cohesive view
Segment
customers
Develop relevant
insights with real-
time
account data,
news,
social activity and
connections
Beacon and
geographic based
customer targeting
Create engaging
content and apps
Marketing Web
sitec reation and
management
Customer
Relationship
Management
Data Management
Business
Intelligence
Social Computing
Predictive &
Prescriptive
Analytics
Mobile Computing
Media Services
Web Site
Automation
Application
Instrumentation
Engage Your Customers
Enabling
Technologies
Enabling
Changes
Business
Changes Benefits
Investment
Objectives Business Drivers
Benefits Dependency Network
Engage Your Customers -Value Touch points
Strategic
Time to
Value
Increase
Revenue
Decrease
Cost
Decrease
Risk
• Personalized solutions to meet each
customer’s needs and desires.
• Increased respect and relevance to the
company leading to preferential
treatment (loyalty programs)
Value for Customers
• Geographic based offers provides
awareness to customer and timeliness
• Reduced time researching
• …
• Loyalty based discounts
• Improve satisfaction levels
• Understanding what’s available with
lower personal expense and avoiding a
purchase made without full knowledge
(i.e. research, etc.)
Value for Business Leaders
• Increased understanding of customer’s
wants and needs
• Increased brand recognition and recall
• Increased customer engagement and
loyalty
• Reduced time to sales conversion
• Reduced time to increase customer
awareness
• Reduced time for offer/pricing
experiment results
• Rapid offer experimentation to test ideas.• Increased cross-sell/up-sell
• Increased customer wallet share
• Increased geographic proximity sale
• Acquisition of new customers
• Reduced capital expense
• Reduced customer acquisition costs
• Reduced failure of new product and
service offerings by leveraging insights
about customer preferences
Value for IT Leaders
• Increase technology innovations
• Amplify the customer experience
• Improve channel integration
• Reduced time to gather, transform and
process customer data
• Reduced time to create, manage and
deploy campaign sites
• …
• Reduce cost of data analytics
• Reduce cost of data acquisition, storage,
and management
• Reduced cost of creating, managing and
deploying campaign sites
• Increased automation, less risk for
process failures
Engage Your Customers
Continuously managing & measuring clear value levers, success factors, and performance measures
Value Realization Scorecard
Engage Your Customers
Customer
• Richer and more engaging
experiences
• Better solutions to meet each
customer’s needs and desires.
• Increased awareness of new
relevant products and services
• Improved and consistent
channel experience
Employee
• Better brand expression
• Increased ROI & impact
• Deeper connection with
customers
• Increased job satisfaction
Operations
• Reduced customer complaints
• Simplified processes
Business Outcomes/Results
• Increased Revenue & ROI
• Lower Churn (Higher Loyalty)
• Increased Satisfaction (Net
Promoter Score, Fan Score,
etc.)
Improved speed to
market/innovation
Improved product/service
quality
Increased satisfaction of
stakeholders ( BU Heads)
Improved ROI of IT projects,
Improved collaboration with
employees
Lower TCO for IT
Accurate business reports
and forecasts
Reduced IT security threats
Reduced time to create and
deploy IT solutions
Engage Your Customers
Empower Your Employees
Optimize Your Operations
Optimize Your Operations
Transform Your Products
Improve Enterprise Agility to
changing demands of
business and market
Develop new revenue
opportunities
Improve & simplify internal
business processes
Make organization more
secure
Increase collaboration among
employees
Increase customer and
marketing insights
Rapidly changing customer
and market trends
Market pressure
Changing business model and
cost control
Increasing stakeholders/
customer demand for
personalized experiences
Too many IT options
Mobile first world
Actionable information
required right now
Empower Your Employees
Enterprise Scenarios Mapped to Benefits Scenario Chain
Business Drivers
[Business environment]
Investment Objectives
[Strategic Options]
Scenarios
[Tactical Business
Changes] Key Benefits
Increase the agility
and
speed of innovation
Increase customer
satisfaction, and
loyalty
Create new digital
experiences for
customers
Decreasing market
and wallet share
Increased Customer
Churn
Increasing demand
for personalized
experiences
Increasing
competitive
pressure
Increasing
competitive use of
technology
Increasing
time-to-market
pressure
Recruit,
motivate, &
Retain employees
Ability to anticipate
organizational
needs
Increased pace and
culture of
innovation
Improve quality of
products and
service
Increased up/cross
sell
Reduced cost of
operations
Improved
productivity
Reduced time to
market for products
and services
Leverage the best
resources available
anywhere
Innovate based on
customer and
market
insight
Drive operational
decisions based on
information
Track and optimize
business
effectiveness
Collaborate better
with employees,
customers,partners
Be more agile in
business processes
Culture of mobility
and productivity
Using telemetry for
decision making
and product
development
Culture of ‘Growth
Mindset’
Agile Practices
‘Outside in’
Thinking
Mobile Computing
Internet of Things
Data Management
Predictive and
Prescriptive
Analytics
Productivity Tools
Social Computing
Empower Your Employees
Enabling
Technologies
Enabling
Changes
Business
Changes Benefits
Investment
Objectives Business Drivers
Benefits Dependency Network
Empower Your Employees
Value Touchpoints
Value for Customers Value for Business Leaders Value for IT Leaders
Strategic
• Increased customer satisfaction.
• Ability to engage with the company
anywhere at anytime
• Improved responsiveness of interaction
• Improved quality of interactions and
products/services
• Improved culture of productivity and
innovation
• Happier and more engaged workforce
• Increased market relevance
• Increased knowledge sharing across
product development teams
• Increased employee satisfaction to
support increased customer satisfaction
• Increase technology innovations
• Improve channel integration
Time to
Value
• Faster resolution of questions and issues
• Faster awareness of new offers
• Faster launches of new products
• Faster exchange of ideas
• Faster experimentation with new ideas
• Increase agility in responding to new
business needs (cloud time)
• Automation reduces time to market
• Movement from traditional waterfall IT
development to agile delivery models
Increase
Revenue
• … • Increased market and wallet share
• Revenue from “first to market” and “best
in class” products and services via
increased innovation
• …
Decrease
Cost
• … • Better ROI on new products
• Reduced cost of product development
• Reduce customer acquisition costs
• Optimized connectivity costs
• Reduced cost for information
management
Decrease
Risk
• … • Reduce risk of failure for new
product/service
• …
Empower Your Employees
Continuously managing & measuring clear value levers, success factors, and performance measures
Value Realization Scorecard
Empower Your Employees
Customer
• Timeliness of information
about products, services and
offers
Employee
• Faster time to market
• Reduced effort
• Reduced rework
• Increased collaboration
• Increased job satisfaction
Operations
• Decreased risk of errors or delays
• Faster and more accurate response to issues
Business Outcomes/Results
• Increased employee
productivity and effectiveness
• Increased pace of innovation
and agility
• Measurable impact and insight
Engage Your Customers
Empower Your Employees
Optimize Your Operations
Transform Your Products
Economic Slowdown in
developed economies
Increasing costs
Customers demand
differentiation
Scarcity of skilled labor
Growth in emerging markets
Stricter Regulations
Resource Management
Safety and Compliance
Operational excellence
Customer Satisfaction &
Reliability
Improved productivity
Market relevant products
Achieve Sustainable advantage
and growth
Production loss avoidance
Reduction of inventory cost
Operations cost optimization
Improve product longevity
Increasedrevenue through rele-
vant and differentiatedproducts
Expert advice to remote
locations
Proactive resource planning
Avoid unexpected malfunction
Supply chain optimization and
cost reduction
Better utilization of equipment
and workforce
Agile workforce with better
mobility
Real-time updates for
equipment
Optimize Your Operations
Enterprise Scenarios Mapped to Benefits
Scenario Chain
Business Drivers
[Business environment]
Investment Objectives
[Strategic Options]
Scenarios
[Tactical Business
Changes] Key Benefits
Internet of Things
Advanced Analytics
Cloud services
Machine Learning
Enterprise Mobility/
Mobility solutions
Communication and
Collaboration
Increase
instrumentation and
monitoring
Collect, Store and
analyse data from
sensors on equipment
and smart devices
Connect multiple
plants and aggregate
operational data
Develop Omni-channel
communication and
collaboration among
field operators, Service
providers and experts
Build Data Science
or Analytics COE
Global dashboards for
real time manufacturing
monitoring and
response
Priority focus on safety
and regulation
Collect, analyse and
monitor risk reporting
and performance
metrics
Proactive service
collaboration across
plant facilities, partners
and vendors for faster
response to issues
Richer collaboration
amongst various
stakeholders
Reduction of
inventory cost
Operations cost
optimization
Improved health
and safety
Proactive resource
planning
Production loss
avoidance
Better utilization of
equipment
Agile workforce with
better mobility
Improved
Knowledge sharing
Global Visibility of
All Facilities
Improved Safety and
Compliance
Operational excellence
Optimize production
equipment
Improved Knowledge
Sharing and Transfer
Improved Productivity
and resource
management
Economic Slowdown
in developed
economies
Complex Network of
Global Facilities
Increased pressure
to manage complex
supply chain
Volatile energy
Costs
Pressure to lower costs
through manufacturing
process efficiencies
Scarcity of skilled
labor
Increasing safety
regulations
Stricter Regulations
Optimize Your Operations
Enabling
Technologies
Enabling
Changes
Business
Changes Benefits
Investment
Objectives Business Drivers
Benefits Dependency Network
Optimize Your Operations
Value Touchpoints
Value for Customers Value for Business Leaders Value for IT Leaders
Strategic
• Better expectations for product delivery
and quality
• High quality autonomous products
• Global oversight of manufacturing
operations
• Predict and adapt to changing supply,
labor and manufacturing availability
• Streamline inventory and warehouse
management operations
• Selling insights to partners and
competitors
• Better analytic capability
• Allow sustainable and robust connection
to partners across boundaries
• Migration from costly legacy systems to
pay per use cloud systems
Time to
Value
• On-time delivery • Faster problem identification
• Faster time to resolution
• …
Increase
Revenue
• Revenue from new customers
• Revenue from repeat customers
• Revenue from better brand positioning
• Selling insights to partners and
competitors
• Better utilization of manufacturing
capability
• …
Decrease
Cost
• Reduction in manufacturing defects in
products
• Avoid unplanned downtime and outage
costs
• Reduction in facilities management costs
• Reduction in field operations costs
• Reduction in maintenance costs
• Reduction in cancelled orders
• Reduced cost of operations
• Reduced cost of information sharing
Decrease
Risk
• Reduce risk of delivery failure, lack of
product or service outage
• Global operational view supports
identifying problems before they escalate
• …
Option
value
• Trust in service • … • …
Optimize Your Operations
Continuously managing & measuring clear value levers, success factors, and performance measures
Value Realization Scorecard
Optimize Your Operations Business Outcomes/Results
• Increase sales and contribution
margin
• Reduced maintenance costs
• Reduced inventory investment
• Improved resource
management
Customer
• Product availability
• Lost sales
• Lead time to order
• Higher Customer Satisfaction
Employee
• Increased job satisfaction
• Better training, knowledge
management, mobility, and
collaboration
• Scheduling efficiency
Innovation
• Monetization of data about
usage
• and uptime
Brand
• Increased brand awareness
• Increased brand value
• Improved brand image
Product Transformation Approach
Customer Experiences
Design Thinking
Inclusive Design
Telemetry
Gather Data
Visualization
Understand
Analyze
Gain Insight
Action
Innovate
Customer
• Get Oriented
• Frame
• Ideate
• Prototype
• Optimize
Data
• App Telemetry
• Sensor
Telemetry
• People
Telemetry
• Business
Telemetry
Knowledge
• Prototype &
test
• Visualize Data
• Context from
usage data
• Feedback
Insight
• Understand
User Needs
• Understand
Product Use
• Predict future
failures
Productive Use
• Recommend
Knowledge
• Provide context
• Pre-empt future
needs
• Act on behalf
Inclusive Design
Method &
Thinking
App Insights
Azure IoT Band &
Windows
Power BI
Microsoft Graph
Cortana
Intelligence
Delve Analytics
Personal
Assistant Bots
Cognitive Services
Business Model Innovation Frame
Customer Experience Transformation
Can we increase demand?
• Serve a different set of customers (convert the non-customers)
• Create new Value Propositions for customers (pains/gains)
• Improve sales and marketing (improve the brand)
• Understand better what’s missing in the market (find the whitespace)
• Improve the quality of existing products
Digital Optimization & Efficiency
Can we deliver cheaper or more
efficiently?
• Improve supplier effectiveness
• Improve operational efficiency
• Improve employee productivity
What are
your goals?1
What
should
change?
2 Value Prop
Customer
Segments
Channels
Products &
Services
Revenue
Streams
Value Chain
Business Impact Frame
• Strategic Alignment
• Business process change
• Modernize architect
(enable agile, etc.)
• Direct payback
• Reduce Risk
IT Value Frame
• Accelerate time to market
• Increase Coverage
• Recession proofing
• More agility
• Reduce Unit Cost
Where’s
the impact?3
T (Accelerate
Business)x
Revenue Qualityx
Cost Riskx
Engage Your Customers
Empower Your Employees
Optimize Your Operations
Transform Your Products
Transform Your Products/Services
Enterprise Scenarios Mapped to Benefits
Scenario Chain
Business Drivers
[Business environment]
Investment Objectives
[Strategic Options]
Scenarios
[Tactical Business
Changes] Key Benefits
Production loss avoidance
Reduction of inventory cost
Reduced time to market
Improve product longevity
Increased revenue through rele-
vant and differentiated products
Expert advice to remote
locations
Proactive resource planning
Avoid unexpected malfunction
Supply chain optimization and
cost reduction
Better utilization of equipment
Agile workforce with better
mobility
Real-time updates for
equipment
Field Crew Efficiency
Safety and Compliance
Operational excellence
Customer Satisfaction &
Reliability
Improved productivity
Market relevant products
Achieve Sustainable advantage
and growth
Economic Slowdown in
developed economies
Increasing costs
Customers demand
differentiation
Scarcity of skilled labor
Growth in emerging markets
Stricter Regulations
Customer Relationship
Management
Mobile & Social
Computing
Collaboration and
Information
Management
Internet of Things
Advanced Analytics
Big Data
Analyze customer
experience data
from partners and
social networks
Connect design teams
globally and collaborate
on common goals to
seek optimized solutions
Use analytics and
machine learning to
identify new
opportunities
Analyze real-time
product usage telemetry
for advanced decision
making and visibility
Continually improve
experience to
increase customer
satisfaction,
retention and value
Design highly
differentiated, relevant
products based on
insights and innovative
thinking
Rapidly experiment with
new business models
and measure the impact
before committing
Optimize product
development processes
for collaboration and
agility
Improved products
and services
Reduce cost of product
development
Increase in knowledge
sharing
Increase revenue from
innovative “first to
market” options and
services
Create new business
models for the digital
era
Increase customer
satisfaction, retention
and value
Increase design and
engineering productivity
Adhere to increasing
regulations
Increased pressure to
manage complex supply
chain
Competitive pressure
Stay ahead of changing
customer and market
trends
Connect with customer
Green manufacturing
Pressure to lower costs
through manufacturing
process efficiencies
Tightening safety
regulations
Transform Your Products
Enabling
Technologies
Enabling
Changes
Business
Changes Benefits
Investment
Objectives Business Drivers
Benefits Dependency Network
Transform Your Products
Value Touchpoints
Value for Customers Value for Business Leaders Value for IT Leaders
Strategic
• Improved adoption and usage of
products
• Increased discounts and promotional
feeds from partners and programs
• Increased brand recognition and recall
• New customer acquisition and retention
• Higher customer satisfaction
• Increased customer engagement and
brand loyalty
• Improved data processing scalability
• Improved data modeling capability
• Improved analytical capabilities
Time to
Value
• Reliable connection to partners and
suppliers
• Improve speed to market/innovation
• Shortened development cycle
• Increased agility in responding to new
business needs (cloud time)
• Sustained relevance of IT in
manufacturing
Increase
Revenue
• Increased resale value
• Increased value from differentiated
offerings
• Increase revenue from innovative “first to
market” options and services
• Repeat sales from satisfied customers
• Increased market share
• Increase in ancillary revenue
• …
Decrease
Cost
• Reduced maintenance costs • Reduce cost of product development
• Reduce cost of prototyping, physical
modeling, and testing
• Reduced cost of data management and
storage
• Reduced cost of data acquisition
• Optimized connectivity costs
• Reduced cost of data analytics
Decrease
Risk
• Significant reduction in likelihood of
safety incidents
• Increased knowledge sharing across
product development teams
• Unlimited ability to run virtual reliability
and robustness
• cycles in the cloud
• …
Option
value
• Trust in service • … • …
Transform Your Products
Continuously managing & measuring clear value levers, success factors, and performance measures
Value Realization Scorecard
Transform Your Products Business Outcomes/Results
• Improve speed to market/ innovation
• Reduce Failure of Acceptance
• Uptake of supplemental services (add
on services, etc.)
• Reduce cost of product development
• Decrease in need for on-site or
service-center remediation
• Increase in knowledge sharing
• Reduced cost of prototyping, physical
modeling, and testing
Innovation
• Enhanced market insight into
ideation
• Faster time to market
• Increased return on innovation
investment
• Lower environmental impact and
pioneer innovation design solutions
Brand
• Improved brand perception
• Improved market penetration
• Retention of existing customers
reduced churn)
• Increased customer satisfaction with
products/services
People
• Increase time spent engineering and
less time on non value added tasks
• Seamless idea sharing and
collaborative development between
individuals and teams
Culture
• Increase in employee productivity
• Accelerate innovation
• Integrated design for environmental
compliance
Got Questions ?
Connect with me
Email: pradeeppatel2k17@gmail.com
LinkedIn:https://www.linkedin.com/in/pradeeppatelpmp/

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Digital transformation-It's not all about Digital Technologies

  • 1. Digital Transformation It’s not all about DIGITAL TECHNOLOGIES
  • 2. Meet the Presenter Pradeep, is an experienced professional primarily focussing on Software Deliveries. He has more than a decade experience across multiple domains and he is firm believer and implementer of KAIZEN. Through this presentation he is explaining the details of the newest Buzzword.., the DIGITAL TRANSFORMATION Pradeep Patel
  • 3. What is Digital Transformation Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. CONNECTION CLOUD COMPUTINGAUTOMATION IOT BIG DATA
  • 4. DT 01 02 03 04 05 Optimize Business Processes For Speed, Efficiency, Quality, And Agility Develop And Execute A Vision For Digital Transformation Take An Ecosystem-first Approach To Delivering Products And Services Create Flexible And Reliable Human Resource Model Manage Information Effectively Digital Transformation- Bird’s eye view
  • 5. Build intelligent cloud platform Reinvent productivity & business processes Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products/Services Industrial IoT Network Centric Industrial Apps Quality Monitoring Tools Sensors Safety Automation INDUSTRY 4.0 Digital Transformation Pattern
  • 6. Transform Products/Services Optimize Your Operations Empower Your Employees Engage Your Customers Vision for Digital Transformation Deliver personalized, rich, connected experiences in journeys your customers choose. Keep up with your fastmoving customers, efficiently collaborating to anticipate and meet customer demands. Increase the flow of information across your entire business operations, better manage your resources, and keep your business processes synchronized across all boundaries. Expand the reach of your business using digital channels, anticipate customer needs, understand how your products are used, and quickly develop and improve products and services. Imagine if you could…
  • 7. Business Drivers for Digital Transformation Increasing customer demand for personalized experiences Increased disruption from use of new business models Faster pace of customer and market change Increasing pressure to deliver more value at a lower cost Increasing pressure to manage complex supply chain Increase sales, customer acquisition, retention, and satisfaction Better predict potential buyer and new product outcomes Increase design and engineering productivity Identify and implement manufacturing efficiencies Improve production output and quality Improved marketing and sales effectiveness Increased market share Improved perceived services Improved speed to market Reduction in operating costs Business Drivers Focus Areas for Key Executives Business Benefits
  • 8. Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Digital Transformation Capability Model Digital advertising and CLM Customer data manage- ment and analytics Online and mobile commerce Tech-enabled stores Omni-channel experience delivery Customer service automation Digital talent manage- ment and development Employee mobility Productivity and collaboration Tech-enabled employee engagement Data-driven supply chain and logistics Digital equipment management Intelligent process and quality control Digitized front line and back office operations Research and ideation Product development Product Launch
  • 9. Provide Customer Service Manage the Total Supply Chain Market & Sell Products & Services Develop Products & Services Provide Strategy & Direction Capability Map Focus the Customer Value Proposition Collect, communicate, and Understand the Customer, Market, Competitive and Regulatory Environment Understand Customer Needs and Map to Strategic Direction Communicate and Manage to Goals and Measures Develop and Direct Risk Mitigation and Management Develop and Direct Lean/ Continuous Improvement Continually Assess Viability and Strategic Fit and Adapt the Development Portfolio Manage the Full Product Service Life Cycle Design and Prototype New Products Pilot New Products and Product Refinements Continually Improve Production Capacity and Performance Manage Iterative Release/ Certification Processes Gather and analyze data to Identify Markets, Segment Customers, and Leverage the Customer Base Communicate the Brand Continually Adapt Product Packaging and Pricing Target Markets, Customers, and Segments and Execute Plans for Attraction, Acquisition, and Conversion Forecast Finished Goods and Raw Materials Plan Materials and Production Demand and Capacity Acquire Materials, Services, and Products Develop and Operate and/or Acquire Manufacturing Capacity Optimize Supply Chain Performance Assure Product and Service Quality Provide On-Site Assembly and Configuration Develop, Deploy, and Deliver the Customer Experience Collaborate with Customers to Design/Build Products Analyze Service Issues and Implement Process Improvements Measure and Report Service and product Quality Delivery Performance Assess Customer Satisfaction and Report Net Promoter Score Proactively Assure Product Satisfaction (Save Sales) Communicate with Customers via any communication channel
  • 10. Internal organization Suppliers Distribution channels Partners API interfaces Eco System Structure the organization to include the new approach Assess organization culture and implement management of change Assess skill and address gaps Update KPI, department and individual objectives to drive change Ensure continuity and coexistence of the two models Agree on the business objectives and respective contributions Define the development models and benefit sharing Update the operational framework and objectives (interfaces) Refresh the supplier landscape Measure value Include consumer interactions Agree on the omni-channel framework Define updated KPI Develop the integrated chain Include consumers interactions Measure value Develop partner eco-system strategy Define the key topics (e.g. open innovations) Identify key strategies with clients Define the boundaries Agree on the reward and benefit sharing Measure value Drive towards agile business strategy and business model Include in company strategy as 2 ways (consume and expose) Include API into the product and service development considerations Measure value Leverage a partnership eco-system Explore opportunities
  • 11. Improved marketing effectiveness and ROI Increased market share Improved product/service quality Improved brand value Improved collaboration with partners Improved speed to market/innovation Increased revenue via cross-sell/up-sell Increased customer satisfaction and loyalty Reduced time to create and deploy campaigns Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Increase customer acquisition, retention, satisfaction, and loyalty Develop new revenue opportunities throughout modern customer journey Improve customer connection and personalized experiences Improve and monitor impact and effectiveness of marketing Increase marketing agility and time-to-market Increase customer and marketing insights Competitive pressure Rapidly changing customer and market trends Changing business model and cost control Increasing customer demand for personalized experiences Overabundance of choice for customers Eroding customer loyalty Mobile-first world Engage Your Customers Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
  • 12. Increasing customer demand for exceptional experiencesIncreased customer demand for personalization Decreases in market and wallet share Increased Customer Churn Increasing competitive pressure Increasing competitive use of technology Increasing time-to market pressure Improve Customer Experiences through Digital Marketing Improve marketing productivity Increase customer and marketing insights Increased profit margin from higher value services Increased Customer Satisfaction, Trust, and Loyalty New Customer Acquisition Lower cost to advertise Increased revenue viaup-sell and cross sell Faster Time to Impact Create personalized offers from customer demographic insights Create proximity centric offers created based on customerlocation Track and optimize campaign effectiveness using machine learning Collaborate and coordinate with partners more effectively Create and deploy marketing campaign materials faster Integration of customer data into a cohesive view Segment customers Develop relevant insights with real- time account data, news, social activity and connections Beacon and geographic based customer targeting Create engaging content and apps Marketing Web sitec reation and management Customer Relationship Management Data Management Business Intelligence Social Computing Predictive & Prescriptive Analytics Mobile Computing Media Services Web Site Automation Application Instrumentation Engage Your Customers Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 13. Engage Your Customers -Value Touch points Strategic Time to Value Increase Revenue Decrease Cost Decrease Risk • Personalized solutions to meet each customer’s needs and desires. • Increased respect and relevance to the company leading to preferential treatment (loyalty programs) Value for Customers • Geographic based offers provides awareness to customer and timeliness • Reduced time researching • … • Loyalty based discounts • Improve satisfaction levels • Understanding what’s available with lower personal expense and avoiding a purchase made without full knowledge (i.e. research, etc.) Value for Business Leaders • Increased understanding of customer’s wants and needs • Increased brand recognition and recall • Increased customer engagement and loyalty • Reduced time to sales conversion • Reduced time to increase customer awareness • Reduced time for offer/pricing experiment results • Rapid offer experimentation to test ideas.• Increased cross-sell/up-sell • Increased customer wallet share • Increased geographic proximity sale • Acquisition of new customers • Reduced capital expense • Reduced customer acquisition costs • Reduced failure of new product and service offerings by leveraging insights about customer preferences Value for IT Leaders • Increase technology innovations • Amplify the customer experience • Improve channel integration • Reduced time to gather, transform and process customer data • Reduced time to create, manage and deploy campaign sites • … • Reduce cost of data analytics • Reduce cost of data acquisition, storage, and management • Reduced cost of creating, managing and deploying campaign sites • Increased automation, less risk for process failures
  • 14. Engage Your Customers Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Engage Your Customers Customer • Richer and more engaging experiences • Better solutions to meet each customer’s needs and desires. • Increased awareness of new relevant products and services • Improved and consistent channel experience Employee • Better brand expression • Increased ROI & impact • Deeper connection with customers • Increased job satisfaction Operations • Reduced customer complaints • Simplified processes Business Outcomes/Results • Increased Revenue & ROI • Lower Churn (Higher Loyalty) • Increased Satisfaction (Net Promoter Score, Fan Score, etc.)
  • 15. Improved speed to market/innovation Improved product/service quality Increased satisfaction of stakeholders ( BU Heads) Improved ROI of IT projects, Improved collaboration with employees Lower TCO for IT Accurate business reports and forecasts Reduced IT security threats Reduced time to create and deploy IT solutions Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Transform Your Products Improve Enterprise Agility to changing demands of business and market Develop new revenue opportunities Improve & simplify internal business processes Make organization more secure Increase collaboration among employees Increase customer and marketing insights Rapidly changing customer and market trends Market pressure Changing business model and cost control Increasing stakeholders/ customer demand for personalized experiences Too many IT options Mobile first world Actionable information required right now Empower Your Employees Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
  • 16. Increase the agility and speed of innovation Increase customer satisfaction, and loyalty Create new digital experiences for customers Decreasing market and wallet share Increased Customer Churn Increasing demand for personalized experiences Increasing competitive pressure Increasing competitive use of technology Increasing time-to-market pressure Recruit, motivate, & Retain employees Ability to anticipate organizational needs Increased pace and culture of innovation Improve quality of products and service Increased up/cross sell Reduced cost of operations Improved productivity Reduced time to market for products and services Leverage the best resources available anywhere Innovate based on customer and market insight Drive operational decisions based on information Track and optimize business effectiveness Collaborate better with employees, customers,partners Be more agile in business processes Culture of mobility and productivity Using telemetry for decision making and product development Culture of ‘Growth Mindset’ Agile Practices ‘Outside in’ Thinking Mobile Computing Internet of Things Data Management Predictive and Prescriptive Analytics Productivity Tools Social Computing Empower Your Employees Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 17. Empower Your Employees Value Touchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Increased customer satisfaction. • Ability to engage with the company anywhere at anytime • Improved responsiveness of interaction • Improved quality of interactions and products/services • Improved culture of productivity and innovation • Happier and more engaged workforce • Increased market relevance • Increased knowledge sharing across product development teams • Increased employee satisfaction to support increased customer satisfaction • Increase technology innovations • Improve channel integration Time to Value • Faster resolution of questions and issues • Faster awareness of new offers • Faster launches of new products • Faster exchange of ideas • Faster experimentation with new ideas • Increase agility in responding to new business needs (cloud time) • Automation reduces time to market • Movement from traditional waterfall IT development to agile delivery models Increase Revenue • … • Increased market and wallet share • Revenue from “first to market” and “best in class” products and services via increased innovation • … Decrease Cost • … • Better ROI on new products • Reduced cost of product development • Reduce customer acquisition costs • Optimized connectivity costs • Reduced cost for information management Decrease Risk • … • Reduce risk of failure for new product/service • …
  • 18. Empower Your Employees Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Empower Your Employees Customer • Timeliness of information about products, services and offers Employee • Faster time to market • Reduced effort • Reduced rework • Increased collaboration • Increased job satisfaction Operations • Decreased risk of errors or delays • Faster and more accurate response to issues Business Outcomes/Results • Increased employee productivity and effectiveness • Increased pace of innovation and agility • Measurable impact and insight
  • 19. Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Economic Slowdown in developed economies Increasing costs Customers demand differentiation Scarcity of skilled labor Growth in emerging markets Stricter Regulations Resource Management Safety and Compliance Operational excellence Customer Satisfaction & Reliability Improved productivity Market relevant products Achieve Sustainable advantage and growth Production loss avoidance Reduction of inventory cost Operations cost optimization Improve product longevity Increasedrevenue through rele- vant and differentiatedproducts Expert advice to remote locations Proactive resource planning Avoid unexpected malfunction Supply chain optimization and cost reduction Better utilization of equipment and workforce Agile workforce with better mobility Real-time updates for equipment Optimize Your Operations Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
  • 20. Internet of Things Advanced Analytics Cloud services Machine Learning Enterprise Mobility/ Mobility solutions Communication and Collaboration Increase instrumentation and monitoring Collect, Store and analyse data from sensors on equipment and smart devices Connect multiple plants and aggregate operational data Develop Omni-channel communication and collaboration among field operators, Service providers and experts Build Data Science or Analytics COE Global dashboards for real time manufacturing monitoring and response Priority focus on safety and regulation Collect, analyse and monitor risk reporting and performance metrics Proactive service collaboration across plant facilities, partners and vendors for faster response to issues Richer collaboration amongst various stakeholders Reduction of inventory cost Operations cost optimization Improved health and safety Proactive resource planning Production loss avoidance Better utilization of equipment Agile workforce with better mobility Improved Knowledge sharing Global Visibility of All Facilities Improved Safety and Compliance Operational excellence Optimize production equipment Improved Knowledge Sharing and Transfer Improved Productivity and resource management Economic Slowdown in developed economies Complex Network of Global Facilities Increased pressure to manage complex supply chain Volatile energy Costs Pressure to lower costs through manufacturing process efficiencies Scarcity of skilled labor Increasing safety regulations Stricter Regulations Optimize Your Operations Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 21. Optimize Your Operations Value Touchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Better expectations for product delivery and quality • High quality autonomous products • Global oversight of manufacturing operations • Predict and adapt to changing supply, labor and manufacturing availability • Streamline inventory and warehouse management operations • Selling insights to partners and competitors • Better analytic capability • Allow sustainable and robust connection to partners across boundaries • Migration from costly legacy systems to pay per use cloud systems Time to Value • On-time delivery • Faster problem identification • Faster time to resolution • … Increase Revenue • Revenue from new customers • Revenue from repeat customers • Revenue from better brand positioning • Selling insights to partners and competitors • Better utilization of manufacturing capability • … Decrease Cost • Reduction in manufacturing defects in products • Avoid unplanned downtime and outage costs • Reduction in facilities management costs • Reduction in field operations costs • Reduction in maintenance costs • Reduction in cancelled orders • Reduced cost of operations • Reduced cost of information sharing Decrease Risk • Reduce risk of delivery failure, lack of product or service outage • Global operational view supports identifying problems before they escalate • … Option value • Trust in service • … • …
  • 22. Optimize Your Operations Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Optimize Your Operations Business Outcomes/Results • Increase sales and contribution margin • Reduced maintenance costs • Reduced inventory investment • Improved resource management Customer • Product availability • Lost sales • Lead time to order • Higher Customer Satisfaction Employee • Increased job satisfaction • Better training, knowledge management, mobility, and collaboration • Scheduling efficiency Innovation • Monetization of data about usage • and uptime Brand • Increased brand awareness • Increased brand value • Improved brand image
  • 23. Product Transformation Approach Customer Experiences Design Thinking Inclusive Design Telemetry Gather Data Visualization Understand Analyze Gain Insight Action Innovate Customer • Get Oriented • Frame • Ideate • Prototype • Optimize Data • App Telemetry • Sensor Telemetry • People Telemetry • Business Telemetry Knowledge • Prototype & test • Visualize Data • Context from usage data • Feedback Insight • Understand User Needs • Understand Product Use • Predict future failures Productive Use • Recommend Knowledge • Provide context • Pre-empt future needs • Act on behalf Inclusive Design Method & Thinking App Insights Azure IoT Band & Windows Power BI Microsoft Graph Cortana Intelligence Delve Analytics Personal Assistant Bots Cognitive Services
  • 24. Business Model Innovation Frame Customer Experience Transformation Can we increase demand? • Serve a different set of customers (convert the non-customers) • Create new Value Propositions for customers (pains/gains) • Improve sales and marketing (improve the brand) • Understand better what’s missing in the market (find the whitespace) • Improve the quality of existing products Digital Optimization & Efficiency Can we deliver cheaper or more efficiently? • Improve supplier effectiveness • Improve operational efficiency • Improve employee productivity What are your goals?1 What should change? 2 Value Prop Customer Segments Channels Products & Services Revenue Streams Value Chain Business Impact Frame • Strategic Alignment • Business process change • Modernize architect (enable agile, etc.) • Direct payback • Reduce Risk IT Value Frame • Accelerate time to market • Increase Coverage • Recession proofing • More agility • Reduce Unit Cost Where’s the impact?3 T (Accelerate Business)x Revenue Qualityx Cost Riskx
  • 25. Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Transform Your Products/Services Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits Production loss avoidance Reduction of inventory cost Reduced time to market Improve product longevity Increased revenue through rele- vant and differentiated products Expert advice to remote locations Proactive resource planning Avoid unexpected malfunction Supply chain optimization and cost reduction Better utilization of equipment Agile workforce with better mobility Real-time updates for equipment Field Crew Efficiency Safety and Compliance Operational excellence Customer Satisfaction & Reliability Improved productivity Market relevant products Achieve Sustainable advantage and growth Economic Slowdown in developed economies Increasing costs Customers demand differentiation Scarcity of skilled labor Growth in emerging markets Stricter Regulations
  • 26. Customer Relationship Management Mobile & Social Computing Collaboration and Information Management Internet of Things Advanced Analytics Big Data Analyze customer experience data from partners and social networks Connect design teams globally and collaborate on common goals to seek optimized solutions Use analytics and machine learning to identify new opportunities Analyze real-time product usage telemetry for advanced decision making and visibility Continually improve experience to increase customer satisfaction, retention and value Design highly differentiated, relevant products based on insights and innovative thinking Rapidly experiment with new business models and measure the impact before committing Optimize product development processes for collaboration and agility Improved products and services Reduce cost of product development Increase in knowledge sharing Increase revenue from innovative “first to market” options and services Create new business models for the digital era Increase customer satisfaction, retention and value Increase design and engineering productivity Adhere to increasing regulations Increased pressure to manage complex supply chain Competitive pressure Stay ahead of changing customer and market trends Connect with customer Green manufacturing Pressure to lower costs through manufacturing process efficiencies Tightening safety regulations Transform Your Products Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 27. Transform Your Products Value Touchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Improved adoption and usage of products • Increased discounts and promotional feeds from partners and programs • Increased brand recognition and recall • New customer acquisition and retention • Higher customer satisfaction • Increased customer engagement and brand loyalty • Improved data processing scalability • Improved data modeling capability • Improved analytical capabilities Time to Value • Reliable connection to partners and suppliers • Improve speed to market/innovation • Shortened development cycle • Increased agility in responding to new business needs (cloud time) • Sustained relevance of IT in manufacturing Increase Revenue • Increased resale value • Increased value from differentiated offerings • Increase revenue from innovative “first to market” options and services • Repeat sales from satisfied customers • Increased market share • Increase in ancillary revenue • … Decrease Cost • Reduced maintenance costs • Reduce cost of product development • Reduce cost of prototyping, physical modeling, and testing • Reduced cost of data management and storage • Reduced cost of data acquisition • Optimized connectivity costs • Reduced cost of data analytics Decrease Risk • Significant reduction in likelihood of safety incidents • Increased knowledge sharing across product development teams • Unlimited ability to run virtual reliability and robustness • cycles in the cloud • … Option value • Trust in service • … • …
  • 28. Transform Your Products Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Transform Your Products Business Outcomes/Results • Improve speed to market/ innovation • Reduce Failure of Acceptance • Uptake of supplemental services (add on services, etc.) • Reduce cost of product development • Decrease in need for on-site or service-center remediation • Increase in knowledge sharing • Reduced cost of prototyping, physical modeling, and testing Innovation • Enhanced market insight into ideation • Faster time to market • Increased return on innovation investment • Lower environmental impact and pioneer innovation design solutions Brand • Improved brand perception • Improved market penetration • Retention of existing customers reduced churn) • Increased customer satisfaction with products/services People • Increase time spent engineering and less time on non value added tasks • Seamless idea sharing and collaborative development between individuals and teams Culture • Increase in employee productivity • Accelerate innovation • Integrated design for environmental compliance
  • 29. Got Questions ? Connect with me Email: pradeeppatel2k17@gmail.com LinkedIn:https://www.linkedin.com/in/pradeeppatelpmp/

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