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- 2. APPLE’S FOUNDERS Steve Jobs 1955 - 2011 Steve Wozniak
- 3. Objective “By keeping consumers at the centre of everything it does, Apple is able to anticipate what they want next and break new ground in terms of both design and performance.” -Jez Frampton, Interbrand‟s Global Chief Executive Officer
- 4. Statistics 2011 RANK 2012 RANK 2013 RANK BRAND SECTOR 2013 BRAND VALUE (USD $billion) % CHANGE IN BRAND VALUE 8 2 1 Apple Technology 98.316 28% 4 4 2 Google Technology 93.291 34% 1 1 3 Coca-Cola Beverages 79.213 2% 2 3 4 IBM Business Services 78.808 4% 3 5 5 Microsoft Technology 59.546 3%
- 5. Sales of Coco Cola & Apple company
- 6. Apple Struggle • Apple first appeared on the list in the year 2000 at position 36 with a brand value of $6.6 billion. • Apple was in 2nd position in 2012 with $76,568 brand value. • Apple sets a high bar. • Apple focuses on the customer needs.
- 7. What is Interbrand?? • Founded in 1974, Interbrand is the world‟s leading brand consultancy. • It determines financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.
- 8. Why Brand name matters? • The power of a brand name. • It shows how it manifests itself in earnings power. • It also shows how it displays itself in terms of value. • From a valuation perspective, separating how much of the value of a company can be attributed to its brand name is important in a variety of contexts.
- 9. Competitors of Apple • Google • Samsung • Amazon.com • Coco cola • Facebook
- 10. Why sales have increased of Apple? Apple Iphone 5S • 112 grams (light) • “Retina” display (1136x640 resolution, 326 ppi) • Touch ID fingerprint sensor to unlock • Wireless charger • iPhone 5S comes in 16GB, 32GB, and 64GB varieties of Total integrated Storage. Samsung S4 • 130 grams(heavy) • Display of (1920x1080, 441 ppi) • Lock screen PINs & Swipe to unlock Feature • No Wireless charger • Galaxy S4 lacks a 64GB of Total integrated Storage. Apple have come up with new Iphone5 with new features which attract people.
- 11. Best Features of Apple Phone Apple‟s i5 Display (right) & S4(left) ID fingerprint sensor
- 12. Improvement in IPhone IPhone 5S • Have finger print sensor. • Dual LED camera flash • Slow-motion video • Storage capacity of 16,32 & 64 GB • RAM 1GB IPhone 5 • Don’t have finger print sensor • Single LED Camera flash • Doesn't have Slow-motion video • Storage capacity of 16 & 32 GB • RAM 1GB IPhone 4 • Don’t have finger print sensor • Single LED Camera flash • Doesn't have Slow-motion video • Storage capacity of 8 GB • 512 MB
- 13. Conclusion • Apple will have to slow rival Samsung‟s momentum in the mobile market and never lose sight of what it does best: „Think different‟. • Apple is facing more pressure than ever to deliver something new and innovative rather than the incremental gadget updates. • Samsung and Amazon will be two brands that continue to move up the list in later stage, at present they are in 8th & 20th respectively.
- 14. Thank You SSIMS Presented By- Brisha Gosalia Neha Borkar Bhakti Chodankar Pradnesh Tamankar Harshad Naik
Notas del editor
- Every so often, a company changes our lives – not just with its products, but with its ethos,” said Jez Frampton, Interbrand’s chief executive.“This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” he said.
- Coca-Cola lost out to Apple as the Best Global Brands.( from yr. 2000 coke had 1st position) Apple was followed by search engine Google on number two position.According to Interbrand, the Apple brand is worth $98.31 billion.Apple first appeared on the list in the year 2000 at position 36 with a brand value of $6.6 billion. (when coco cola appeared to be 1st)The value of Apple brand showed 28% rise from the previous year.
- for aesthetics, simplicity and ease of use that other tech brands have to match, and Apple itself will have to continually exceed.Apple focuses on the customer needs, experience does innovations in terms of design and performance.
- Samsung-Competitor Samsung Electronics, at number eight, saw its brand value go up 20% to $39.6 billion, as the brand continues to strengthen its position globally, spending more than $4 billion in marketing last year, and launching innovative products such as the Galaxy S4 and Galaxy Note II, according to the Interbrand report.Amazon.com-Amazon is currently offering software for use on Android devices that have been “rooted”—the Android equivalent of a “jailbroken” Apple device—and there is no reason to believe Amazon would not offer software for “jailbroken” Apple devices. Moreover, Amazon has recently demonstrated its intent to target Apple’s customers by launching a new service that allows customers to download from Amazon software for MAC personal computers manufactured by Apple.
- Apple's new Touch ID fingerprint sensor, for instance, is meant to make it possible for users to simply touch their fingers to the phone’s home button to unlock the screen. No more lock screen PINs or swipe patterns.