9. Retrenchment Strategy Effect 1 ) Reviewing value adding business (Catering, parcel service ) Cost saving > Rs 1,000 crores /annum 2) Reduction of wagon turnaround time 14 % time saved 3) Outsourcing Improved efficiency
10. Repositioning Strategy Effect 1 ) Developing new products (Double stack containers) Saving: 7% on capital cost , 25% operational expenses 2) Product differentiation E-ticketing, new passenger coaches 3) Focus on revenue growth(like enhancement in loading capacity, cash incentive to free up wagons) Freight revenue jumped from 233 m(2001) to 417 m(2007).
11. Re- Organization Strategy Effect 1) Changes in planning system Improved efficiency 2) Extent of decentralization ( like Zones raised from (2003) to 16 (2005)) Improved vendor satisfaction
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21. Vinyl wrapped train by Airtel 80 crores contract with airtel and kurkure for ad