If you are a technologist aspiring to create your technical branding, then this talk is you! This talk encourages you to be yourself and to create a unique identity for yourself in the technology ecosystem. Through my experiences and lessons learnt, I will share tips and techniques to create awareness about your technical competence both outside and inside your company. Such a branding will help you grow and will provide you with opportunities that you thought never existed.
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Be Your Own Technology Brand Ambassador
1. Be Your Own
Technology Brand Ambassador
Build your Technology Brand
Pragati Ogal Rai
Chief Technology Evangelist
PayPal (eBay Inc.)
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@pragatiogal
2. Author of “Android Application Security Essentials”
Mobile Developer Relations, PayPal North America
15+ Technology Experience
Thought Leader
Mobile, Android, Security, Payments and Commerce
Pragati.Rai@paypal.com
@pragatiogal
www.slideshare.net/pragatiogal
www.linkedin.com/in/pragati
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4. Why should I create a Technology
Brand?
http://freestockphotoz.blogspot.in
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5. Facts & Numbers [2014]
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11 Million professional software developers
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7.5 Million hobbyists
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29 Million ICT-skilled workers
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5.3% more than in 2011
http://www.infoq.com/news/2014/01/IDC-software-developers
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6. United States – 19.2%
China - 10.1%
India - 9.8%.
http://www.infoq.com/news/2014/01/IDC-software-developers
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9. What is a Technology Brand?
http://freestockphotoz.blogspot.in
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10. Brand /brand/
NOUN
A type of product manufactured by a particular
company under a particular name
A particular identity or image regarded as an asset
A particular type or kind of something
http://www.oxforddictionaries.com
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25. Summary
• Invest in building a positive technology brand
• Use tools to create and market your brand
• Develop a strategy and keep working on it
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