Integrated Marketing Concepts for the Coca Cola Ad. The ad (Uploaded at the link: https://youtu.be/9ixBdSPAI4s) was created as an improvisation of Coca Cola ad (Uploaded at the link: https://youtu.be/zlA9tXYxD8g). Analysis of new improvised ads using the parameters such as product, objectives, target audience, advertising strategy, ads description, mood board, etc.