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1. Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019
Mobile payments represents a huge market opportunity and quite simply one of the most dynamic and fast-evolving arenas within the convergence of wireless
and commerce. Many aspects of the mobile payments ecosystem are evolving including what people buy, how purchases are made, what devices are used, how
purchases are funded, how merchants or producers are monetized, and even the identity of sellers and buyers. Payment solutions can be categorized on the basis
of the payment settlement methods, which are instant-paid, postpaid, prepaid or a combination of these. Funding methods for payments vary in accordance with
many factors including type of wallet, specific solution, device used for payment, back-office systems, and more. The mobile entire value chain varies
considerably from billing to funding based on many factors including vendors, specific solutions, degree of banking integration (if any), and other key factors.
This research evaluates the mobile payments ecosystem, technology, and players including payment interface systems such as NFC, mobile wallets and
integration with financial institutions. The report analyzes different mobile payment interfaces, devices, and methods as well as their corresponding support
systems. The report compares different vendor solutions for wireless wallet and their prospects. The report also assesses the challenges within the payment
industry and defines a roadmap for mobile payments evolution through 2017. This research includes Wireless Solutions to Improve In-store Sales, Optimize
Shopper Engagement, and Combat "Showrooming", which evaluates solutions to improve in-store sales, increase shopper loyalty, and overall engagement.
These solutions include mobile shopping applications, friend locator and recommended buying, location-based marketing/advertisements, embedded
entertainment (also known as "gamification"), social commerce, data intelligence, and more. The report provides retailer strategies and solutions. Report
Benefits:
Mobile payments and wireless wallet forecasts through 2019 Identify key trends and challenges across the mobile payments space Understand the role of
wireless in shopping, payments and the overall commerce spectrum Identify the key drivers, leading companies, solutions, technologies and systems for payments
Understand the use of wireless and supporting systems for digital and physical goods payments Identify the different wallet types and understand the differing
levels of integration with banking Understand the market potential of the smartphone enabled, socially connected, entertained shopper Understand the role of
mobile as part of wider retail strategies including strategies to combat 'showrooming'
Target Audience:
Mobile network operators Mobile commerce companies Wireless device manufacturers Merchants and producers of all types Mobile content and application
providers Banking and other financial services companies
table Of Contents:
1 Chapter 1: Introduction 5
1.1 Executive Summary 5
1.2 Topics Covered 6
1.3 Key Questions Answered 6
1.4 Target Audience 7
1.5 Companies Mentioned 8
2 Chapter 2: An Overview Of Mobile Payment Technology 10
2.1 Mobile Payment History 10
2.2 E-payment 12
2.2.1 Payment Service Providers 13
2.2.2 E-payment Process 17
3 Chapter 3: Mobile Payment User Interface 19
3.1 Point Of Sale (pos) 19
3.2 Near Field Communications 19
3.3 Unstructured Supplementary Service Data (ussd) 20
3.4 Mobile Payment Interfaces 21
3.4.1 Full Over The Air (ota) Activation 22
3.4.2 User Interface Over The Air (ota) With Activation 23
3.4.3 User Interface Application Download Over-the-air Followed By Activation Sequence 25
3.4.4 User Interface Application And Its Installation 27
3.4.5 Low Value Transactions 29
3.4.6 High Value Transactions 31
4 Mobile Wallet 33
4.1.1 Wallet Types 33
4.1.1.1 Card Containers 33
4.1.1.2 Digital Bank Accounts 33
4.1.1.3 Mobile Payment Products 33
4.1.1.4 True Mobile Wallets 34
4.1.2 Google Wallet 34
4.1.2.1 Google Wallet Professional Analysis 35
4.1.2.2 Google Wallet Business Model Analysis 37
4.1.3 Isis Wallet 38
4.1.3.1 Isis Wallet Professional Analysis 39
Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019

2. 4.1.4 Lifelock Wallet (lemon) 40
4.1.4.1 Lifelock Wallet Professional Analysis 40
4.1.5 V.me Visa Wallet 41
4.1.5.1 V.me Professional Analysis 42
4.1.6 M-pessa 43
4.1.7 Mobile Wallet Comparison 44
4.2 Market Barriers & Challenges 45
4.2.1 Security Considerations 45
4.2.2 Mobility Management 46
4.2.3 User's Data 46
4.3 The Mobile Payment Value Chain 48
4.4 The Mobile Payment Industry Roadmap 50
4.4.1 2010 - 2012: The Mobile Wallet Era 51
4.4.2 2013 - 2014: The Launch Of The Mobile Wallet Applications 51
4.4.3 2015 - 2017: Nfc Enabled Mobile Payments 51
5 Market Analysis & Forecasts 52
5.1 The Global Mobile Payments Market: 2014 - 2019 52
5.1.1 Global Nfc-based Unit Shipments: 2014 - 2019 53
5.2 Regional Outlook Of The Market: 2014 - 2019 54
5.2.1 Asia Pacific 55
5.2.2 Middle East & Africa 56
5.2.3 North America 58
5.2.4 Europe 59
5.2.5 United States 60
6 Appendix 62
6.1 Payments Industry 62
6.2 Impact Of Mobile On Payments Industry 64
1.0 Executive Summary 8
2.0 Retail Challenges 9
2.1 Retail Demand Depends On The Economy 9
2.2 Industry Concentration 9
2.3 Seasonal Cash Flow 9
2.4 Crime-related Losses 9
2.5 Protecting Customer Information 10
2.6 Trends Affect Demand 10
2.7 High Worker Turnover 10
2.8 Changing Buyers Need 10
3.0 Showrooming 12
3.1 The Rise Of High-tech Shopping 12
3.1.1 Consumers Are In Control 14
3.1.2 Comparison Shopping 14
3.2 Which Products Are Vulnerable To Showrooming? 14
3.2.1 White Goods 14
3.2.2 Gray Area Products 15
3.2.3 Clothes And Accessories 15
3.3 Mobile And Showrooming 16
3.3.1 Mobile Is Both A Curse And A Cure For Showrooming 16
3.3.2 Where Are People Using The Mobiles? 16
3.3.3 Mobile Influence 17
3.4 Increase In Showrooming Habits 18
4.0 What Should Retailers Do? 19
4.1 Embrace, Don't Fight, Showrooming 19
4.2 Offer Unique Products 19
4.3 Offer In-store Reviews 19
4.4 Focus On Brand 19
4.5 Enable And Empower Showroomers 19
Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019

3. 4.6 Digitize Your Store And Your Employees 20
5.0 Combat Showrooming 21
5.1 Boost Loyalty And Sales 21
5.2 Personalizing The Shopping Experience 21
5.3 Analyzing Data 22
5.4 Figuring Out The Potential Of Mobile Devices 22
5.5 Embracing Social Media 22
6.0 Technology Vs. Showrooming: The Epic Battle 23
7.0 Social Commerce 24
7.1 Social Commerce Business Models 24
7.1.1 E-commerce Which Is Social 24
7.1.2 Daily Deals 25
7.1.3 Peer Recommendations 25
7.1.4 Shoppable Photo Apps 25
7.1.5 User-curated Shopping 25
7.1.6 Participatory Commerce 25
7.1.7 Social Shopping 25
8.0 Social Commerce And Online: Amazon And Others 27
8.1 The Amazon Prime Effect 28
8.1.1 Amazon Prime: Profile 28
8.1.2 Amazon Prime: Showrooming 28
8.2 Social Commerce And Facebook 28
8.2.1 Have Clear Roi Goals 28
8.2.2 Implement An On- And Off- Facebook Strategy 29
8.2.3 Put Facebook Data To Work 29
8.2.4 Use What You've Got 29
8.2.5 Have Control And Iterate Frequently 30
8.3 Social Commerce And Retail Opportunities 30
8.4 Retail Disruptions Keep Coming And Coming 32
8.5 Cross-channel Opportunities 34
8.6 The Role Of Social Media 34
8.7 Social Commerce And Business Intelligence 35
8.8 Engagement Areas Of Social Commerce 36
8.8.1 Listening 36
8.8.2 Engagement 37
8.8.3 Transaction 37
8.8.4 Post-sale Service 38
8.9 Example For Social Commerce 38
8.10 Mobile Social Commerce Applications 40
8.10.1 social Integration 40
8.10.2 check-ins 40
8.10.3 reviews 41
8.10.4 group Buying And Daily Deals 41
8.10.5 q&a 41
8.10.6 style Feedback 41
8.10.7 shopping Feedback 41
8.10.8 collecting 42
8.11 Case Study: Amex Allows Social Offers For Merchants 42
9.0 Social Commerce Engagement: Mobile Devices 43
9.1 In Store Usage Of Smartphone 44
9.2 Mobile Usage Is More Common Among Younger Age Groups 45
9.3 Behavior Changes Depending On The Type Of Store 45
9.3.1 Smartphone Shoppers Vs Tablet Shoppers 46
9.4 Revenue For Retailer Through Mobile Commerce 48
9.4.1 Go Big Data To Deliver Better Customer Experiences 48
9.4.2 Intelligent Targeting: Anytime Anywhere Marketing 49
9.4.3 Create Internal Apps 49
Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019

4. 10.0 Mobile Checkout 50
10.1 Keep Form Filling To bare Minimum 50
10.2 Organize The Checkout Into Stages 50
10.3 Add Progress Step Links Or Back Buttons 51
10.4 Utilize Familiar Mobile Ui Elements 51
10.5 Enable Guest Checkouts 51
10.6 Offer Quick Payment Options 51
10.7 Remove Distractions 52
10.8 Provide Security Reassurances 52
10.8.1 take Advantage Of Geolocation 52
10.9 Keep It Lightweight 52
11.0 Social Commerce And Big Data 54
11.1 Finding The Easy Data 55
11.2 Getting At "hidden Data" 55
11.3 Mining "big Data" 55
12.0 Data Intelligence And social Commerce 56
12.1 Distribution Channels 56
12.2 Competitive Success & Failures 56
12.3 Product Design & Promotion 56
13.0 Mobile Social Local (mosolo) And Online To Offline 57
13.1 The Set-up: The Pre-buy 58
13.2 The Move: In Transit 58
13.3 The Push: On Location 58
13.4 The Play: Selection Process 59
13.5 The Wrap: Point Of Purchase 59
13.6 The Takeaway: Post-purchase 59
14.0 Mobile Retail Opportunity 60
14.1 Mobile Commerce: Driving Sales 60
14.2 Mobile Research: Driving Footfall 60
14.3 Mobile Commerce: Big Deal 60
14.4 How To Engage With Mobile Users? 61
15.0 Strategies For Retailers 62
15.1 Big Box Strategies To Defeat Offline To Online 63
15.1.1 how Does One Start? 63
15.2 Big Box Strategies With Manufacturers 64
15.3 How Small Retailers Can Get Their Products Into A Big Box Retailer 65
15.3.1 have A Solid Track Record 65
15.3.2 have A Unique Product 65
15.3.3 have A Product Line 65
15.3.4 capable To Meet The Retailer's Needs. 65
15.3.5 ready To Do What It Takes. 66
15.3.6 getting A Meeting With A Big Box Buyer 66
15.4 Leverage Mobile 66
15.4.1 mobile Coupons: In-store Shopping 66
15.4.2 qr Codes 2.0 66
15.5 Leverage Online To In-store 67
15.5.1 leverage Your Ecommerce Site To Drive In-store Sales 67
15.5.2 ways To Use The Web To Store Approach: 68
15.6 Leverage Your Offline Consumer Experiences Online 68
15.6.1 embrace The Outcome 68
15.7 How Retailers Can leverage Social Media 69
15.7.1 facebook 70
15.7.2 twitter 71
15.7.3 tumblr 71
15.7.4 instagram And Pinterest 72
15.8 Driving Value Of Social Media 73
15.9 Case Study 73
Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019

5. 16.0 Solution For Retailers 75
16.1 Wireless Solutions: 75
16.2 Gamification 75
16.2.1 make It Fun 76
16.2.2 enhance The Experience 77
16.2.3 beyond Selling 77
16.3 Nfc (near Field Communication) 78
16.3.1 value Proposition Of Mobile Nfc In Retail For Shopper 79
17.0 Data Analytics 83
17.1 Delivering Experiences Tailored To Individual Shoppers 83
17.2 Guiding Shoppers To Discover Associated Products 83
17.3 Tracking And Analyzing Shopper Behavior Across Visits 84
18.0 The Smartphone Informed, Social Entertained Shopper 85
19.0 Mobile Social Search: Commerce, Friend Locator, Happening And Events And Interests 87
20.0 Market Outlook 88
21.0 Conclusion And Recommendation 89
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Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019