This document summarizes strategies for social media scaling. It discusses how the social media funnel works through awareness, familiarity, consideration, and customers. It then provides details on optimizing profiles on Quora, Twitter, Facebook, Instagram and LinkedIn. Specific recommendations include adding value through high-quality answers on Quora, engaging with influencers on Twitter, creating and engaging groups on Facebook, using hashtags and going live on Instagram, and building strong connections on LinkedIn. Consistency, video content, automation tools, and providing customer service are also recommended for effective social media scaling.

1. Fundamentals of
Social Media
Scaling
March 24, 2018
Presented by : Pranav Jha
Company : AP WEB WORLD

2. What we are going to discuss today :
● Social Media Funnel
● How Social Media Funnel Work
● How to bring your answer in Quora digest ?
● Quora Promotional hacks
● Twitter Engagement Process
● Facebook Community Engagement Process
● Instagram Methods that work
● Linkedin Methods that work
● Quick Take

3. Social Media Marketing Funnel

4. Let us understand Step by Step , how it works
1. Awareness : Keep your social media profile active whatever suits your
business requirement. Add value in your profile, community ( Rajat Ghai is
best example )
2. Familiarity : Engage with your user, comment on their post, appreciate
their approach so they feel engagement on both ways
3. Consideration : Give them values by doing live sessions, discussion, bring
them on chat by informing them ( Give them 30 minute reminder )
4. Purchase : Once everything ready ask them to purchase. You need to
build relation before telling them to purchase anything so you have to
strong before convincing them to purchase
5. Become Customer : Once they purchase be involved with them on
regular basis. Give them best support so further they can ask you if any
services required.

5. AP WEB WORLD Social Media Funnel

6. Let's Discuss Few Major Channel
● Quora
● Twitter
● Facebook Communities
● Instagram
● Linkedin
● Interesting Facts and Figure about

7. Let us understand how to bring traffic
through quora
● Specify your niche
● Start Adding value in your content
● Be regular in your approach
● Add infographic in your content
● Share valuable links
● Understand the pain of answer seeker and answer after doing detail study
● Try to add value in your content
● Try to get upvotes and for getting upvotes you really need to add value of
question

8. How to get attention on your profile and value from
quora

9. Work on following areas
1. Give your best while replying
2. Work on both kind of answers like ( Unanswered and
Answered as both are important prospect for you ) ,
specially answer with good reach will help you on great
level.
3. You need to do great research before writing
4. Check Google, Study other answers and then rewrite
in your own terms
5. Try to share on various channels if you feel you have
given your best shot.
6. Increase your engagement level
7. There are few big name in your niche , just follow them
to understand how they are adding values

10. Twitter Engagement Process
● Deliver good content consistently
● Engage with influencer
● Reply and retweet if you like something or appreciate something
● Be consistent in your approach
● Write in short phrase as twitter give more preference to shorter one
● Tweet , engage, like your influencer so they give more value to you
● Follow Influencer so you must have good information in your feed like i am
following : https://twitter.com/DigitalVK
https://twitter.com/jeffbullas
● https://twitter.com/neilpatel
● https://twitter.com/denharsh
● https://twitter.com/SoravJain

11. Sharing My Tweets Engagement

12. Facebook Group Engagement Process
Create Group
● Fundamental of Digital Marketing
● Set everything like Description, Tag, keywords
Add Few Active Member
● Added few friends of mine especially those can understand my
niche
● Involve with them
Get them Involved
● Involve with them and discuss with them
● Go live and discuss what kind of challenges they are facing
Make your Group Cheering for
everyone
● Avoid Spam , so moderation is must for every group
● Keep adding value and solving their queries

13. How instagram can be highly value added
for you
● Be consistent when you are posting
● Go live, share videos ( Personally if you ask i have just started using
instagram and it is one of the best way to bring impression )
● Create stories it will help you in growing
● Do proper study of hashtag and always target your niche while applying
hashtag
● You can use 30 hashtag but as per study just use 9 proper hash tag for
getting better engagement ( Use tool like : https://displaypurposes.com/ )
● Do complete Analysis of your post and keep improving
● Follow Some pattern for your profile

14. How Linkedin can be highly value added for
you
● Be consistent when you are posting
● Add Videos as video is loved by everyone
● Work on short stories or post as compare to long post and article. I have
done testing at my end
Run poll in Fundamental of Digital Marketing , run poll in twitter and
everyone is in favor of shorter content.
● Build Strong Connection
● Endorse, recommend, comment and involve if you are really looking to
build strong network
● Use sales navigator and enhance your business
My Recommendation : Always approach them great intension
● You can export all your connect data so work on your niche and add more
valuable person

15. Quick Take that can help you :
● Video is most lovable content on Social Media Channel
● Start working on paid ads ( Your potential customer is ready )
● Add human value in your content
Will recommend you to read : Why Being Human on Social Media Is the
Best Strategy You'll Ever Have
Reference link : https://www.entrepreneur.com/article/238871
● Use Automation tools : Buffer, Hootsuit, Facebook & Twitter insight for
traffic analysis
● Be consistent, Check the timing of your post and work on timing that
suits your business requirement
● Be customer service provider and make your visitor happy

16. Thanks
Reach out to me :
Twitter : https://twitter.com/PranavJha75
Lets be part of wonderful communities
https://www.facebook.com/groups/fundamentalsofdigitalm
arketing/
https://www.facebook.com/groups/startupnoidagroup/
If you need more attention from my side :
info@apwebworld.com
I am always active