1. THAI PEOPLE SPENDING CREDIT CARD
WITH DISCIPLINLY CAMPAIGN
Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
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Saturday, September 28, 13

2. Contents @ by Prapada Vikasikam 13530445
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or in part without prior written permission from the company.
OUTLINE CAMPAIGN
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PART I : CAMPAIGN INFORMATIONS
CAMPAIGN BACKGROUND . CAMPAIGN DETAILS . CAMPAIGN OBJECTIVES
PART II : CONCERN OF PROBLEM
RESULT . CONCERN OF PROBLEM . RESERCH
PART III : CONCEPTUAL APPROACH
KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH
PART IV : COMMUNICATION PLAN
REFFERENCE . THE EXECUTIONS
Saturday, September 28, 13

3. PART I
CAMPAIGN INFORMATIONS
Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
CAMPAIGNBACKGROUND.CAMPAIGNDETAILS.CAMPAIGNOBJECTIVES
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4. CAMPAIGN INFORMATIONS
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
REASON & WHY
Saturday, September 28, 13

5. Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
PART II
CONCERN OF PROBLEM
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RESULT . CONCERN OF PROBLEM . RESERCH
Saturday, September 28, 13

6. CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
LIFE IS A JOURNEY FOR ORDINARY PEOPLE, BUT FOR THOSE WHO THINK DIFFERENT , WHO INSPIRE PEOPLE ,
WHO INFLUENCE THE WORLD , WHO CHANGE THE WAY OF LIVING .... THE GAME CHANGERS, THEY LIVE THEIR
LIFE FOR IT, EVERY MINUTE IS COUNT, THEY LEAD THEIR OWN DESTINATION, THEY LIVE THE JOURNEY !
WHY?
THAI PEOPLE HAVE A DEBT
Saturday, September 28, 13

7. CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
ÁÕ¡ÒÃ㪌¨‹Ò¼Դ
¶Í¹à§Ô¹Ê´
Saturday, September 28, 13

8. CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
Saturday, September 28, 13

9. CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
ISSUE IS
JUST USE IT WHEN YOU REALLY NEED MONEY
Saturday, September 28, 13

10. CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
Saturday, September 28, 13

11. CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
ᵋ¨ÃÔ§æáÅŒÇ ¹‹Ò¡ÅÑÇ´Í¡àºÕé·Õè·Ñº¶Á¡Ñ¹ÁÒ¡æ
Saturday, September 28, 13

12. Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
PART III
CONCEPTUAL APPROACH
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KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH
Saturday, September 28, 13

13. Saturday, September 28, 13

14. CONCEPTUAL APPROACH
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
KEY VISUAL FOR CAMPAIGN
INSPIRATION FROM S : SCARE SAVE AND SLOW
C R E D I T C A R D
DEBTNESS
C R E D I T C A R D
DEBTNESS DEBTNESS
C R E D I T C A R D
DEBTNESS
Saturday, September 28, 13

15. Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
PART IV
COMMUNICATION PLAN
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PLANNING . REFFERENCE . THE EXECUTIONS
Saturday, September 28, 13

16. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
COMMUNICATION PLAN : THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
PART I : COMMUNICATION OBJECTIVE
I. AWARENESS
II. INTEREST
III. ACTION
:
:
:
Saturday, September 28, 13

17. I. TVC
II. PRINT
III. RADIO
IV. EVENT
V. INTERACTIVE MEDIA
VI. ONLINE MEDIA
VII. SOCIAL MEDIA
COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
COMMUNICATION PLAN :THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
PART II : COMMUNICATION TOOLS
Saturday, September 28, 13

18. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
TV COMMERCIAL PRINT RADIO EVENT
38% 15% 12% 10%
Saturday, September 28, 13

19. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
INTERACTIVE MEDIA ONLINE MEDIA SOCIAL MEDIA OOH (OUT OF HOME MEDIA)
10% 8% 5% 3%
Saturday, September 28, 13

20. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
TVC TELEVISON COMMERCIAL
àÅ‹ÒàÃ×èͧÃÒÇ·ÕèÁÒ¡¨Ò¡ BASE ON TRUE STORY
Saturday, September 28, 13

21. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
PRINT
INFORMATIVE
Saturday, September 28, 13

22. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
RADIO
PUBLISH
Saturday, September 28, 13

23. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
OOH (OUT OF HOME MEDIA)
ºÍ¡ãËŒ·ÃÒº AWARENESS
Saturday, September 28, 13

24. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
EVENT
ãËŒ¡ÅØ‹Á໇ÒËÁÒÂÁÕ ACTIVITY
Saturday, September 28, 13

25. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
INTERACTIVE MEDIA
INTEREST
Saturday, September 28, 13

26. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
ONLINE MEDIA
ACTIVE AND INTEREST
Saturday, September 28, 13

27. COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
SOCIAL MEDIA
à»ÅÕ蹾ĵԡÃÃÁ¡ÅØ‹Á໇ÒËÁÒ´ŒÇ¡Òà REMIND
Saturday, September 28, 13

28. DISCOVER
PAID MEDIA
TVC
PRINT
RADIO
MAGAZINE
EVENT
OOH
FACEBOOK
TWITTER
APPLICATION
GAME ONLINE
LINE
OWNED
ASSETS
MOBILE PHONE
YOUTUBE
ADDTIONAL
INTERACTION
POINT
SHARE
EARNED MEDIA
SHARES
LIKES
TWEETS
COMMENTSWEBSITE
CONTENT HUB
Saturday, September 28, 13

29. Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
THANK YOU
FOR WATCHING 3 RD PRESENT
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Saturday, September 28, 13