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CXO Guide to Mobile Digital Services – Mobile apps and Beyond
1
Prasanna Venkatesh J,
Mobile and Cloud Evangelist
Prasanna_vri@yahoo.com
(LinkedIn, Twitter and Facebook)
Agenda
 Mobile Digital Service – Future trend and focus area
 Building blocks of Mobile digital services
 Deep Dive in to Mobile digital services building blocks
 Innovative case studies an intro
 Next Steps
Mobile Digital Services - Future Trend and focus areas.
3
Mobile
Digital
Services
Mobile
Ecosystem
services
Mobile
Wearable
and IOT
Mobile AI,
Machine
Learning
and NLP
Mobile
Cloud
services
Mobile
Social
Services
Mobile Digital Services – Next Frontier
5
Mobile Digital Services – Deep Dive
Mobile
Ecosystem
Services
Mobile
Apps(Nati
ve,
Hybrid)
Mobile
Testing
Mobile CI
& DevOps
Mobile
Analytics
services
Mobile
Authentic
ation
Services
Mobile
MDM
Services
Mobile
MEAP
Mobile Eco System Services
Mobile
Wearable and
IOT
Mobile +
Wearable
Devices
platforms
Mobile +
IOT
Platforms
Mobile +
TV
Platforms
Mobile +
AR and VR
Platforms
Mobile Wearable and IOT
Mobile AI,
Machine
Learning and
NLP
Mobile +
AI
Mobile +
Machine
Learning
Mobile +
NLP
Services
Mobile +
Real
time
analytics
Mobile AI, Machine Learning and NLP
Mobile cloud
services
Cloud
Platform
Mobile
enableme
nt
Mobile
BASS
Cloud based
Apha, Beta
and device
Testing service
Cloud
Notificatio
n services
Mobile Cloud Services
Mobile Social
Services
Mobile
and Social
Marketing,
Advertise
ment
services
Mobile
and Social
Gamificati
on
Mobile
and Social
Authentica
tion
services
Mobile
and Social
collaborati
on services
Mobile Social Services
Mobile Apps Current Trend - Innovations in the industry a look.
11
Case Study - 1
 Capital-One US based bank - Mobile App to make Cheque Deposit a seamless
experience
 Youtube Link: https://www.youtube.com/watch?v=eD8CfKIpu2I
12
Case Study - 02
 AVIVA Drive App to enable an intelligent Auto Insurance solution.
 Youtube Link: https://www.youtube.com/watch?v=zRr3swwZTTE
13
Case Study - 03
 Estimote Blue tooth smart beacon – iBeacon based location identification and real
time location based alerting.
 Youtube Link: https://www.youtube.com/watch?v=sUIqfjpInxY
14
Thank you for further details
@ Twitter, Linked-In and Yahoo
Prasanna_vri@yahoo.com
Linked-In - https://www.linkedin.com/in/prasanna-venkatesh-jayaprakash-454133a
15

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Cxo guide to mobile digital services mobile apps and beyond