2. About the Client
ni logic is founded on a
culture based on the
principles of open
communication,
empowerment, trust,
integrity, and giving
back to the community,
and these same values
thrive at ni logic today
ni2 is a pioneer in the
EDA industry. We
design, develop,
manufacture and
market a broad range of
EDA tools and complete
system solutions
targeted at worldwide
audience.
Their diverse product
portfolio serves
applications in
Microelectronics, VLSI,
Embedded Systems,
DSP, Power Analysis,
Modeling & Simulation,
and EM & Antenna
Designs.
2Proprietary and Confidential4/17/2014
3. What the client was looking for
After 10 years of
continued success in the
EDA industry it was time
for a revamp
The company wanted an
overhaul of it’s brand
image to reflect it’s
values of
professionalism, respect
and perseverance
The company wanted to
stand out as one which
is focused on innovation
and creativity
Finally the company
wanted to create it’s
own brand equity and
recognition with a
design that made it one
of a kind
3Proprietary and Confidential4/17/2014
4. How we helped them
We undertook a complete overhaul of the
image of the company
We redesigned their logo and made changes
to their workplace to reflect the values which
they stood for
We created a new website for them which
was very well aligned with the new image the
company wanted to achieve
We also changed the letterheads and other
communication media like e-mails to reflect
the company’s new image
4Proprietary and Confidential4/17/2014
5. The Logo
5Proprietary and Confidential4/17/2014
Sine wave
We wanted to represent purity
and simplicity of thought and
action
Thus the simplest form of any
wave in communications
technology, the sine wave, was
chosen to represent the company
Colors
The three basic color pigments,
Red for the N, Blue for the I and
Green for the 2, were chosen to
represent purity of thought and
the company’s determination to
go to the basics when necessary
