business plan

2. BUSSINESS PLAN
An innovative approch of the young drinkers
for the elders and ladies

3. CALLING HEAVEN

4. Company introduction

5. MISSION STATEMENT
• To facilitate the liquor lovers with service of
free liquor home delivery, right at there door
steps so as to make the lifestyle comfortable
and make there events memorable and
enjoyable

6. USP OF THE CONCEPT
PRODUCTS ARE NOT UNIQUE BUT OUR SERVICES ARE UNIQUE
OF ITS KIND BECAUSE NO COMPANY PROVIDES AS SUCH UNIQUE
SERVICE RIGHT AT THE DOORSTEP.
GOOD FOR OLD AGE PEOPLE AND LADIES AS THEY AVOID TO
GO TO PURCHASE LIQUOR FROM MARKET.
SERVICES ARE PROVIDED ABOVE Rs. 1000 AT FREE OF COST.
THIS SERVICES CAN ALSO BE USED AS A GIFT OPTION.

7. STATISTICS
• 1.5 crore sales per day in Delhi
• 3.5 lakh cases are sold per day
• 300DTTDC outlets in new Delhi
• 30 private outlets
• Delhi government earn 900 crore through
liquor
• Growth of liquor industry is 35-40%
• 21dry days in Delhi

8. Legal Obligations
• Need to get registered under Delhi shops and
established act
• Need to get registered under partnership act
1932
• Logo registration
• 500 sq feet space area for each outlet
• Need to follow the dry days close
• Bound to sell under l-53
• Time to book order from 10 am to 10 pm

9. MANAGEMENT STRUCTURE
CORPORATE
OFFICE
VIKRAM SINGH
AVINASH
CHOURE
SUNIL BISHNOI
(Inventory ,
Accounts,
Tele calling)
SARITA VIHAR
OUTLET
2 DELIVERY
BOYS
SUJEET,
SHOBHIT
1 OFFICE
STAFF
Dr.KADHAYAN
CP MARKET
OUTLET
2 DELIVERY
BOYS
KALWAAR,
MANGAL
1 OFFICE
STAFF
MANVENDRA
WARE HOUSE
1 SECURITY
UDIT
1 DRIVER
DEEP

10. PRODUCT & SERVICES

11. PRODUCTS
• LIQUOR (RUM,VODKA,GIN,WINE
BEAR,WHISKY,CHAMPAGNE)
• SODA BOTTLES.
• WATER BOTTLES.
• SNACKS.
• COLD DRINKS.
• MOUTH
FRESHNERS.

12. SERVICES
• HOME DELIVERY OF LIQUOR.
 RIGHT AT THE DOOR STEP.
 THROUGH TELEBOOKING.
 FREE HOME DELIVERY.
• WALKIN AND TAKEAWAY SERVICE.

13. Target market
• Older people
• Age group 35 &above
• Ladies
• Party lovers

14. Competitors
• DTTDC Liquor outlets(300)
• Private liquor shops
• Bars
• Pubs
• Unorganized liquor vendors

15. Marketing and sales
Co branding with major
liquor brands like-
• Bacardi – Martine
India LTD
• Gemini distillers
• Radico khaitan LTD

16. Marketing Tools
• Hoardings
• Glow sign
boards
• SMS
• Direct mailing
• Pop ups
• Paper
advertisements

17. Strategies Adopted
• Discount coupon on sale of more than Rs 2500
• Gift vouchers in the festive seasons
• Membership cards
• Discount on local brands

18. Operations
• Company itself supply liquor to our
warehouse
• As per the needs it will be further delivered to
the concerned outlets
• Quick & Prompt services
• Can be purchased from other outlets if
necessary
• Computerized receipt generation

19. Home Delivery
• Order taken on phones with full address
• Confirmed to the clients
• Computerized receipt generated
• Handed over to delivery boy with all
particulars
• Delivery made within normal approaching
time
• Acknowledgement received

20. Future Development
• Long term goals
• Planned to associate with Chadda group
• To come up with other outlets in Delhi and
other parts the country
• Online service offering

21. FUTURE DEVELOPMENTS
• In the coming 10 years
• To establish our own distillery
• Along with to be in in the market as dominos
and pizza hut are famous for their fast delivery
same for the liquor field
• To come up with bars and pubs

22. FINANCIALS
INVESTMENTS
• TOTAL MONEY TO BE INVESTED IS Rs. 50
LACS.
• EACH PARTNER GIVE US Rs.10 LACS.
• Rs.20 LACS LOAN TAKEN FROM BANK.

23. COST INCURRED
• RENT IN ADVANCE FOR TWO OUTLETS AND ONE GODOWN IS Rs.90,000.
• Rs. 20 LACS FOR INVENTARY (20/2 =10 LACS PER OUTLET)
• Rs. 2 LACS FOR LICENCE.
• Rs. 2 LACS FOR RENOVATION OF OUTLETS.
• Rs. 1 LAC FOR DOWNPAYMENT OF VEHICLES.
• RS. 80,000 FOR COMPUTERS.
• Rs 2 LACS FOR MARKETING.
• Rs.1 LACS FOR FREEZERS.
• Rs. 10 LACS FOR SECURITY DEPOSIT FOR GOVERNMENT.
• Rs. 1 LAC FOR SOFTWARE.
• Rs. 5 LAC IN BANK ACCOUNT.
• Rs. 430000 (Contingency fund)
• TOTAL COST =Rs.50,00,000.

24. Operational cost per day (in Rs)
• Salary of 4 delivery boys @1200
• Salary of 2 employees at outlets @700
• Salary of 2 employees in warehouse@ 500
• Salary of accountants@ 500
• Salary of inventory managers @500
• petrol of 4 vehicles @1600
• Security person at warehouse @200
• Other miscellaneous expenses @3000
• Rent of 2 outlets & warehouse @3000
• Expenses in corporate office @1200
• Sum total =Rs.12200/-

25. Revenue generated per day
• Each outlet sales =Rs.75000/- per day
• Profit margin 15%
• Profit 22500 from 2 outlets(excluding taxes
and operations cost)
• Total profit per month 675000

26. Profit Generated per month excluding
taxes
• Gross profit=Rs.675000/-
• Total expenses incurred =Rs.366000/-
• PBT (675000 – 366000)
• PBT = Rs.309000/-
• After tax payments @12.5% profit generated is
Rs.270375/-
• Repayment of loans Rs 40000/- per month @ 12
% at the bank
• Profit after repayment of loans Rs 230375/-