Granarolo is one of our esteemed Italian client. i gave a presentation to GOC (Global Operating Centre) and got lot of applaud from my team as well as from manager.

1. BY- The great passion for high quality By- PRAVEEN KUMAR SINGH

2. overview Established in the year 1959. Leading company in Italian food industry. Provide fresh milk and derivatives product from milk. Has divided its business into two separate division Number one player in fresh milk market. Turnover of 900 million Euro.

3. Marketing strategy Aggressive marketing strategy Acquired many small & regional players Main focus on Quality and use of up to date technology. Adopted strategy of forward integration and backward integration. Complete control on supply chain system.

4. INDUSTRY ANALYSIS Decline in GDP by 4.8% Performance of F& B industry is far more better than other industry F&B segment turnover in 2009 is 120 billion euro 18.6% growth in F& B industry Fresh milk market in 2009 was 1.39 billion euro

5. few facts Undisputed leader in fresh milk category. Ranked number 4th in food and beverage industry All 5 production facilities has got ISO 9001 Certificate. SA 8000 award for showing excellent responsibility towards society. Environmental award

6. GRANOROLO brands Brands of Granorolo-

7. Granorolo Product

8. Competitors 4 major competitor- Ferrero Paramalat Groupe Danone Dean food company

9. company Revenue

10. Revenue Chart

13. THANK YOU

15. http://eng.granarolo.it/Investor/Group-s-Profile/Presentation

16. http://www.meattradenewsdaily.co.uk/news/170810/ireland____rise_in_milk_prices_.aspx

17. http://www.farmersjournal.ie/2010/0814/farmmanagement/dairy/index.shtml