Crosby Noricks presented on trends in fashion public relations and social media. The presentation covered the key components of fashion PR including working with media, press kits, press releases, and fashion photography. It discussed how fashion PR has integrated social networking, online media, influencers, technology, and independent designers. The presentation provided references and resources for fashion PR professionals and concluded with taking questions.
15. Media Tours/Desk sides The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press