Slides for PRDS129 week 2 on Twitter

1. @Kenny Norton
@WalkerLucas

2. Agenda
• Socialnomics recap!
• Twitter effect
• Twitter Tools
• Free Dashboard Tools
• Paid Monitoring Tools
• Twitter Basics
• How to get Followers
• Introduction to social media

3. Some Tools of the Trade
• Linkedin
• Tweetdeck, Hootsuite, Seesmic – Twitter Client
• We Follow
• Klout
• Twitter Lists
• Bit.ly – TRACK!

4. Twitter Effect Example –
Socialnomics
(Jane the Blogger Page 19)
• Jane blogs / posts press release on a big initiative for her
company
• Jeff reads the headline from his twitter feed
• Posts to 245 friends on Facebook and 45 followers on Twitter
• 40 read the story
• 5 people Retweet it to their followers (3500 combined
followers)
• 10 rate and repost it on Digg, Reddit, Google+, Stumble Upon,
FB etc.
• A few other blogs and websites link to the story
• Steps 1 through 6 continue in a loop

5. Klout
• http://www.klout.com – Sign up!
• Standard for influence

7. Tweetdeck
• http://www.tweetdeck.com
• Desktop/mobile/web social media dashboard

8. Hootsuite
• Based in Vancouver, Canada
• Pro ($6 month) Professional version ($1500 month)
• Built in analytics and Automatic Reports
• Hootsuite university

9. Seesmic
• Klout integration

10. Twitter Lists
• Group important or similar twitter users
• Helps you cut through the clutter
• Follow others’ and create your own

11. Lists – Demo

13. Task – Sign up for Bit.ly
• Tweet a shortened link!

14. Now What?
• So you have an account..
• How do you get more followers?
• If you’re not a celebrity.. It takes work!

15. Keys to succeeding at Twitter
• http://mashable.com/guidebook/twitter/
• Follow others –
• Wefollow.com
• Tweepi.com
• #Hashtags - http://mashable.com/2009/05/17/twitter-hashtags/
• Communicate!
• @Replys
• Retweets (New and old)
• Complete your profile
• Profile image of you or brand
• Description
• Website
• Background
• Lists
• 5-10 minutes goes a long way!

16. Other ways to get followers
• Hold a contest
• Get a celeb to tweet about you
• #FF Follow Friday
• Twitter Chats
• 20 Game Changing Twitter Chats: http://bit.ly/ypRkRQ
• Tweet often and consistently
• Make sure you have a dashboard tool (i.e Tweetdeck / Hootsuite)
• Put it on your smartphone!

17. Professional Monitoring Tools
• Sysomos
• Radian6
• Simply Measured
• MeltWater Buzz
• Many.. Many more

18. Resources
• Mashable.com
• SocialMediaExplorer.com
• Mari Smith
• Pod Camp Toronto – February 20th -
http://2012.podcamptoronto.com/