Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies

1. ProjeX Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer

2. “There is a fundamental change taking place in terms of how corporations create value and arguably, in terms of the core architecture of the corporation. I think it's the biggest change in a century in the ways that companies build relationships and interact with other entities […] (Don Tapscott) Nowadays, there's a lot of talk about Web 2.0, web mashups, AJAX, etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse. (Sho Kuwamoto)

3. Projex Idea Market Analysis Product Finances Implementation

4. Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer Idea

5. http://www.gartner.com/it/page.jsp?id=587309 CIO Staffing Challenges “While overall IT effectiveness continues to climb, CIOs face challenges in their people, their processes and IT performance. Only 27 percent of CIOs believe that they have the right number of skilled people to meet business needs. That is impacting both IT performance and IT's support for enterprise strategies.”

6. Overview 6 Problem Solution Scarcity of high-quality resources Efficient and effective (human) resourcemanagement/ sourcing Proliferation of competitors Be the best at what you do ! Open Source Community threats Work with and not against it

7. Intelligent sourcing of external expertise is one of the critical success for future competitiveness in the business world. Our start-up company tries to address these challenges using ProjeX, which provides an intuitive platform for project-based collaboration and recruiting with tools to manage these relationships. About Us Projex´s main goal is to make dynamic information exchange an asset for your project resource managers and collaborators outside your company by providing them with an efficient and effective interface to make the most of your projects.

8. Key Components 8 Popular tools in the business environment:

12. Filesharing service Enableprojectmemberstoworkindependently on oneandthe same project. Makeuseof CVS and SVN possible (filesynchronization) Functional Design

13. Functional design Web-based project workspace Set by the project owner No specialized IT knowledge required Features Project description Tasks Deadlines Events Participants Access granted only to project members (username and password) 13

14. Combine everything with a local database Manage accessrights Have all datasummarized Instant Messaging Accounts Project Details Functional Design

15. Market Analysis

16. Market Overview 16

18. Large potential user base – little to no switching costs

19. Time-saving recruitment process

20. Efficient document and time management

21. Asset security and corporate risk reduction by granting only authorized access

23. No data available for comparison

24. Revenue generation:

25. No ad revenue

27. New business models: wikinomics

28. Rise of open standards: e.g. MySQL, Linux, Apache Webserver, Mozilla Project etc.

29. Open source community – driving force in IT

30. 2/3 of source code contributed by professionals;

31. Exponential growth

33. Legal issues

34. Substitution

35. Pace of industry

36. Management aversion:

37. Security

38. Aversion to change

41. Product

42. Objectives Gain market share quickly Find suitable strategic partners Address challenges imposed by mindset Focus heavily on security Focus on core competencies Do not emphasis traditional features Clearly differentiate offering 22

44. Creating, monitoring and managing complex distributed projects with internal and external participants

45. Closing the gap between your company and the open source community

46. Communication

47. Collaboration

48. Scheduling

49. Professional networking

50. Publishing interesting projects gives impetus for further developments23

51. Product Distribution Strategy 24

52. Targeting Main focus on enterprises IT businesses Consulting companies Media companies Pharmaceuticalcompanies Especiallybeneficialforsmallercompanies 25

53. Focus on the uniqueness of the project Use social bookmarking to gain popularity Present the product in IT specialized magazines, as well as niche-targeted magazines (pharmaceutical, media and consulting) Communication Strategy 26

54. Financial Data

55. Development Costs We used a COCOMO II approach to estimate the project characteristics (cf. appendix for details): Person Months: 45 Average development staff level: 3.6 Total estimated development costs (20€/ hour): €158,400 http://sunset.usc.edu/research/COCOMOII/expert_cocomo/expert_cocomo2000.html

56. Operating Expenses Initial Investment, comprised of legal costs (trademarks, domain rights), and equipment purchases € 40,000 Using flexible sourcing of infrastructure we will keep fixed costs to a minimum and adapt flexibly to capacity changes

57. Initial Sales of 1000 licenses @ avg. price of €200 Expected growth in unit sales: 30% Projected Cashflows: NPV (@15% discount rate): €29,849 Implied IRR: 20,85% Projections & DCF Analysis

58. Financial Data + Projections 31

59. Implementation

60. Approach Interactive platform needed Communication with other services necessary Server and client have certain tasks Security issues have to be dealt with Local database is essential 33

61. Different services have “different” APIs Possibly more than one programming language Not all services provide open APIs Reliability/ dependability might be a problem Still using already existing services can be cost and resource effective Communication with other Services Necessary

62. Server and Client have distinct tasks On the server-side the logic is implemented using JSP and JavaBeans Database access Session management Client logic is performed by JavaScript Validity checks of forms Server and Client have certain Tasks

63. Access right management Normal users Project Managers Administrators JSP session management tool Database security i.e. Password security (MD5-Hash) SQL injection countermeasures Security Issues

64. MySQL database running in the background Stores user and project information Access via JavaBeans, JDBC Local Database

65. Timeline Teambuilding, Idea, Project Planning Functional Design Technical Design, Planning Prototype Testing Release Investors/Partners

66. Thank you for your attention!