1. Mintzberg's 5 Ps for Strategy
• The word "strategy" has been used implicitly in different
ways even if it has traditionally been defined in only one.
• Mintzberg provides five definitions of strategy:
3. PLAN:
Planning is the initial and basic step essential for
developing a powerful business strategy.
It is a default process which is being adopted by majority
of managers to set their long term objectives and goals.
Business planning is also important for acquiring and
fulfilling the requirements of a new project as well.
4. PLOY(Tactic /Scheme)
It is used to gain an advantage over your nearest competitor.
This can be done by plotting to discourage, frighten, disturb or
influence them so that they step back and you can take complete
advantage of all the resources available in your neighborhood.
For instance, a jeweler may expand his shop so that no other rival
tries to come and overtake his potential clients.
Some useful tools like futures wheel and impact analysis etc may
help you in exploring all the shortcomings of your competitors.
5. PATTERN
• Many a times, strategy emerges from past organizational
behavior.
• Planning is also helpful in imparting consistently flourishing
performance.
• In order to develop a pattern, you need to analyze the current
market trends with utmost concentration.
• Mintzberg’s 5 P strategies will help in highlighting as well as
overcoming through all the potential problems.
• Further, it also facilitates in saving money that would have
otherwise been spent on implementing wrong policies.
6. POSITION
You can make a unique mark in the marketplace by making a
position strategy.
This will assist in exploring new methods and techniques that can be
applied in order to fulfill your motive.
It also helps in developing a niche aimed at differentiating your
products and services from all others that are already available in
the market.
These tools also help in analyzing all the issues that may strengthen
or weaken your position.
7. Perspective (View/ Outlook)
• Its content consisting not just of a chosen position, but of an
inbuilt way of perceiving the world.
• Strategy in this respect is to the organization what
personality is to the individual.
• What is of key importance is that strategy is a perspective
shared by members of an organization, through their
intentions.
• In effect, when we talk of strategy in this context, we are
entering the collective mind - individuals united by
common thinking or behavior.
8. McDonald’s Strategy Plan
“The Plan to Win” –
• Growth strategies for McDonald’s by opening new and
improving current McDonald’s restaurants.
• Using growth strategies such as-
1. Market penetration,
2. Product development and also
3. CSR activities –
• in order to obtain legitimacy from their stakeholders.
9. McDonald’s Strategy Ploy
• An intended action, which purpose is to frustrate the
opponents or to gain advantages indirectly.
• McDonalds’ “Healthy Living” Campaign –
• Teaching consumers to eat healthy – thereby McDonalds
gain some “goodwill” by showing that they care about
consumers’ health – thereby they meet consumers’ need.
10. McDonald’s Strategy Pattern
• A stream of actions, which are consistent.
• Expansion, expansion, expansion – McDonald’s expands
in every matter and world corner.
• The chance of growth is grasp at every time and any
time.
11. • The way the company positions itself ;
• The company’s image and identity;
• The way the want their stakeholders to perceive them.
• McDonald’s wants to be loved due to their slogan: “ I’m
lovin’ it” and also to be number 1, hence the strategy plan:
“ the Plan to Win”.
McDonald’s Strategy Position
12. • Perspective – A set of values and the way of living and
doing this – an ideology.
• McDonalds has focus on absolute productive efficiency.
McDonald’s Strategy Perspective
13. • The first McDonald’s restaurant was opened in 1940 in San
Bernardino, California by two brothers named Dick and Mac
McDonald.
• As of December 31, 2007, there were 31,377 McDonald's
restaurants in 118 countries serving 54 million people each day.
• McDonald’s is the world’s largest fast-food chain restaurant.
14.
15. • Productive efficiency is concerned with producing goods
and services with the optimal combination of inputs to
produce maximum output for the minimum cost.
