Publicity Introduction Campaign
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New Product Presentation: Get Publicity for your Beverage. October 10 2013
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Publicity Introduction Campaign
- 1. Publicity Introduction Campaign Jorge Olson – CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 2. Get your product on TV, Radio, National Newspapers and Magazines! CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 3. Would you like to pitch your product to the Wall Street Journal? CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 4. • How about to the New York Times? CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 5. Included Media Outlets TV and Radio • NBC, • CBS, • FOX • ESPN • CNN • MTV, • USA, • HBO, Print and Web • New York Times • LA Times, • Inc. Magazine, • Forbes, • Entrepreneur • Routers • USA Today • NASDAQ CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 6. Who else? You choose who you want to contact and we’ll do all the work. We have direct contact to: 308,235 media sources CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 7. Beverage Media Sources: 3,671 CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 8. Imagine getting your product in front of the journalists that talk about new products, or that talk about trends, or entertainment. You decide the niche you want to target, the publications, even the journalist you want. It’s simple and full service. CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 9. What do you need? 0 2 Develop a plan Media Kit Media Room or Media Page What does the Media Want Media Pitch Product Introduction A Goal CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 What to expect from reporters 3 Main Media Pitches Don’t be cool and don’t be normal (be funny and outrageous) How to pitch radio & TV Shows © 2013 Copyright. - All Rights Reserved.
- 10. CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 On this Webinar 0 1 Jorge Olson, Entrepreneur, Author, Analyst, Speaker Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. © 2013 Copyright. - All Rights Reserved.
- 11. 0 3 CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 Media Introduction How to use Publicity and Public Relations in your Beverage Marketing Strategy Introduce your product to bloggers, to the beverage industry, to reporters, and potential distributors This package introduces your product to: Beverage Distributors Beverage Reporters National Reporters & Media Outlets Beverage & Entertainment Bloggers Beverage Brokers Beverage Retail Buyers © 2013 Copyright. - All Rights Reserved.
- 12. Use clippings on trade shows Create a new media kit with new media coverage Send a mailing to distributors and retailers with your new publicity Use videos and recordings on your website and YouTube Create new sell sheets Show accounts how you’re supporting the brand Send an email to all your leads and prospects How to Use Your Publicity? CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 13. Create a pitch for your product Present Your Product to 250 journalists Send your coverage and media kit to 200 buyers Distributors Retailers • Send a press release to all major publications including Wall Street Journal, Forbes, USA Today, LA Times, New York Times, etc. • Write your press release by a professional PR copyrighter • Coach you on how to produce your biography and personal questions for interviews • Review your media kit and Media Room What is Included? CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 14. One Time Fee of $2,500 Our clients have this service for a monthly fee of $5,000 One Time Fee? CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 15. • Strategy Call to decide the pitch and target = $1,200 value • Write a media pitch for you = $1,000 • Media Pitch to 100 journalists = $1,000 • Write Press Release = $350 • Send your PR through the best wire service = $450 • Media Kit & Media Room review and call = $1,200 • Gather and present a detailed report = $850 • Coaching = $2,500 • Contact distributors = $2,500 Comparison CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Copyright. - All Rights Reserved.
- 16. Questions? 1 3 © 2013 Premier Brands, Inc. - All Rights Reserved. CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688
- 17. Contact Us 0 6 Contact Us Office1: 888-276-5688 Visit Our site Friend Us Follow Us Facebook Twitter © 2013 Copyright. - All Rights Reserved.
- 18. www.premierbrandsinc.com ThankYou! And Please register to our next webinar. CONTACTUS 4364BonitaRd,Bonita,CA Phone:1888-276-5688 © 2013 Jorge Olson. - All Rights Reserved.