Digital identity upon the web is equivalents to people's identity cards. We can present a Digital ID electronically to prove our identity or our right to access information or services.

1. What is Digital
Identity & It's Future.
Prem Nath Vishwakarma { premnath321@gmail.com } • 25.11.2017

2. Overview
Digital Identity & Future
What is Digital Identity
What is Personal Branding
Technical Aspects of Branding
Cryptography & Machine Learning
Future of Branding & it’s Uses

3. Let’s Start the
Understanding...

4. What is Digital Identity
● Digital identity upon the web is equivalents to people's
identity cards.
● We can present a Digital ID electronically to prove our
identity or our right to access information or services
online.
● Choose a Unique Primary Key related with your name or
anything else to be built your branding upon the web.

5. What is Personal Branding
● It is a practice of people marketing themselves and their
careers as brands.
● Personal Branding is the means by which people
remember you.
● Eg: The names "Trump" and "Clinton" bring specific
images to the minds of many. More (NAMO, PAPPU &
More)
Ref - https://www.ajoysingha.com/why-you-should-buy-a-domain-in-your-name/

6. Technical Aspects of Branding
● Builds credibility, trust, and self-identification with the
brand.
● Building a real face of your brand's identity among your
stakeholders.
● Establish Your Unique Value Proposition and Messaging
Statements.

7. Cryptography & Machine Learning
Cryptography is the practice and study of techniques for
secure communication in the presence of third parties called
adversaries.
Ref - https://en.wikipedia.org/wiki/Cryptography
https://technet.microsoft.com/en-us/library/cc962030.aspx
Machine learning is an application of artificial intelligence
(AI) that provides systems the ability to automatically learn
and improve from experience without being explicitly
programmed.
Ref - https://en.wikipedia.org/wiki/Machine_learning
https://link.springer.com/chapter/10.1007/3-540-57332-1_36

8. Future of Branding & it’s Uses
● “The brand isn’t what you say it is, it’s what they say it is.”
The proverbial “they” being customers and users.
● AI is invading the marketing world as brands find
practical uses for computational intelligence and
cognitive machines that learn as they go.
● How your brands can be relevant in 2030.
Ref - https://www.forbes.com/powerful-brands/list/#tab:rank

9. Facts Analysis
● The Future Of Branding Is Debranding.
● Brand Reputation Will Equal Company Culture.
● Disruptive Brands To Focus On Brand Valuation.
● Imagine the future of branding, and start to build your
personal brand.
● The future of brands is your personal brand which going
towards the ways to continue the journey.

10. Thanks Premnath321