1. Prerna Verma

2. “ an Employer Brand is about capturing the essence of the Company in a way that it engages employees. It is who you are as an employer. It conveys your ‘value proposition’- the totality of your culture, systems, attitudes and employee relationships. And it encourages your people to embrace and further shared goals- success, productivity and satisfaction- on a personal and professional level.” In the words of Christine Johnson, Director of Employee Communication, form Shaker…. BRAND DEFINED EMPLOYER

3. EMPLOYER BRANDING CORE PRINCIPLES

4. DEVELOP AN EMOTIONAL LINK OFFER PROSPECTIVE CANDIDATES TANGIBLE BENEFITS BASED ON EVIDENCE MOTIVATION OF ACQIURED TALENT RETENTION OF TALENT ATTRACTION OF APPROPRIATE TALENT

5. Take the Pulse of the organization Managing the Managers Creating a welcoming work environment Making Employees Stay

7. JUSTIFICATION FOR THE PROPOSED STUDY

9. RESEARCH METHODOLOGY Sampling Size 30 Data Collection Method Primary data has been collected through questionnaire, from questionnaire. Geographic Coverage Banking units in Gurgaon Statistical Tools to be used Co-relation and SPSS Software Analytical Procedure h o : Employer branding and employee retention are not correlated h 1 : Employer branding is correlated to employee retention.

16. How well informed are you about the organizational values of your company?

17. How would you rate your organization’s pay & benefits?

18. Success in your organization is communicated and celebrated.

19. Working with this organization has been a career enhancing experience for you, so far.

20. Based on your overall satisfaction rate and your company’s image, how would you rate your likelihood to stay?

26. Evaluation of Current Brand Equity Brand Awareness Brand Usage Brand Judgment Brand Performance Brand Imagery 4.43 3.96 4.3 3.66 4.31 Value of Brand Equity = 4.132