This high-level presentation covers the basics of building inbound links to your website. This was designed for small business owners.

1. Increase Linksto your website Pat Price Pat@ThePriceGroup.biz 630-717-8332

2. shift in marketing Push Pull

3. how to get results

4. Paid Paid Organic

5. 2009 Search Engine Market Share Google Yahoo! Bing Ask 73% 15% 9% 3% Source: seoconsultants.com

7. Link Building

8. not just any links Links from trusted domains Links from popular sites Links from authorities in your topic Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.

9. where to get them Blogs (your blog, other blogs, twitter, technorati.com) Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles) PR (industry news sites, local sites) High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories) Event sites (depends on your business) Associations, partners, affiliations (Chamber, synergistic businesses) Coupon sites Social media

11. how to get them: publish Unique, valuable content (tips, lists, expert info, articles, white papers, slides) Freebies (icons, white papers, videos…) Software, tools, widgets, themes, embeddable content, quizzes Books and ebooks Reviews (amazon) Comments Leverage social media services Photos, presentations, videos, podcasts, PR…

13. measure along the way Traffic Rank: Alexa.com Page Rank: Google toolbar, PRChecker.info Site traffic stats: Google Analytics, your hosting company Inbound Links: siteexplorer.search.yahoo.com “PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms” - Google

15. Keyword research: google.com/sktool/ https://adwords.google.com/select/KeywordToolExternal http://labs.wordtracker.com/keyword-questions SEO: Google.com/webmasters/sitemaps/siteoverview Google.com/analytics/home alexa.com/siteinfo Siteexplorer.search.yahoo.com Blogs: Seomoz.org/beginners.php Googleblog.blogspot.com Mattcutts.com/blog Seomoz.org/blog.php Reading: Search Engine Optimization for Dummies tools

16. how to get results

17. leverage what you have

18. post content on the Web

19. Thank you! Pat Price Pat@ThePriceGroup.biz 630.717.8332