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Widget Campaign Case Study Widgetbox Will Price, CEO July 17th 2008
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Market Dynamic ,[object Object],[object Object],[object Object],[object Object],How do content creators discover and reach their  audience via widgets?
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Case Study: Music Video Widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget lived on Widgetbox for months Traffic was steady and respectable
Promotional campaign kicked off June 15: On Widgetbox.com and through Widgetbox Network Hits: + 40,000% Uniques: +90,000% Subscriptions: +12,000%
After the campaign: still viral and growing + 50,000%
After the campaign: still viral and growing Hits: +50,000% Uniques: +110,000% Subscriptions: +8,800%

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