Tata Motors

Global Footprint Malaysia* Thailand Bangladesh * Nepal, Sri Lanka Kenya* Russia* Ukraine* U.K. Italy Senegal Afghanistan Uzbekistan Brazil South Africa* Egypt Saudi Arabia Iraq, Iran China South Korea* LATAM West Africa North Africa West Europe Central Asia East Asia South Asia South East Asia West Asia East Africa South Africa * Assembly Operations also ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technological Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organizational Resources ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Resources ,[object Object],[object Object],[object Object]

Value Chain & Value System Suppliers , Contractors Strategic Alliances Transporters, Convoy Drivers Association Dealer Network, Marketing Research Firms, Vehicle Financing Regional Warehouses, Dealer Workshops, Distributors, TASS Inbound Logistics Operations Marketing Service Outbound Logistics SAP , VCM SAP , CRM - DMS

Inbound Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outbound Logistics ,[object Object],[object Object],[object Object],[object Object]

Marketing & Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

Procurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Human Resource ,[object Object],[object Object],[object Object],[object Object]

Firm Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dynamic Capabilities ,[object Object]

Leveraging the resources How did TATA create initial resource complement to overcome the disadvantage of being newcomers in passenger car business? STRATEGY INSTITUTIONS Government support (10Year Plan) New institutions for trade promotion, technology up-gradation, quality enhancement ( ACMA : Automotive Component Manufacturers Association , SIAM : Society of Indian Automobile Manufacturers ) R&D Acquisitions Strategic partnerships Joint ventures Intensive management development

Key Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Benchmarking

Process Benchmarking ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Benchmarking

[object Object],[object Object],[object Object],[object Object],[object Object],Achievements

Stretch and Leverage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stretch and Leverage contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stretch and Leverage contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technological Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Capability Hierarchy

Achievements ,[object Object],[object Object],[object Object],[object Object]

Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But, the war is on… Maruti Vs Tata Motors

The Preparations… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HR Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]

HR Policies ,[object Object],[object Object],[object Object]

All said and done…a new strategy is required… The Blue Ocean Strategy

Blue Ocean Strategy Red Ocean Blue Ocean Compete in the existing market place Create unconsolidated market space Beat the competition Make the competition irrelevant Exploit existing demand Create and capture new demand Make the value cost trade off Break the value-cost trade off Differentiation or Low cast Differentiation and Low Cost

Corporate strategy, parenting and synergies ,[object Object],[object Object],[object Object],[object Object]

Corporate strategy, parenting and synergies contd.. ,[object Object],[object Object],[object Object]

Corporate Advantages from Diversified Business ,[object Object],Tata Steel Tata Motor TCS Tata Cummins ,[object Object],Tata Steel Core Competence Tata Cummins TAML TACO

Tata Motors

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Tata Motors