Chris Appel

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What will it take to succeed in these economic times?

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There is something preventing you and your marketing team from realizing your digital growth potential. Legacy systems and thinking that were put in place long before you got to where you are today threaten to hold you back. What exactly are these hidden forces at play? It’s easy to feel confused, frustrated, and overwhelmed as digital continues to transform the world at an exponential pace. Working to maximize your financial brand’s digital growth can sometimes feel like an impossible feat. But when you examine the Circle of Chaos a little more closely, you see this condition is rooted in fear. Financial brands are held back by four distinct fears keeping them from fully committing to their Digital Growth Journey. These are sometimes spoken openly, but more often than not, they are whispered in confidence. They are: Fear of the unknown (“I know digital is important for us, but what should we do next?”) Fear of change (“Why change now? We have had success up to this point.”) Fear of failure (“What happens if we try this and fail? What will they think of me?”) Fear of success (“What happens if this actually works? Can we even support this new type of growth?”)

The 4 Fears Stopping Your Team's Digital Growth

James Robert Lay

On November 15, 2016 at the SIIA Deciphering Marketing event in Atlanta, GA, Lincoln Murphy presented Marketing Success: Building a Customer-centric Growth Engine. We all want to efficiently acquire customers; that’s table stakes. But what if you could also get your customers to stay longer, buy more, invite you into other parts of their business, and advocate for you publicly so the efficiency of your acquisition and expansion efforts constantly improves as you grow? Many companies have already unlocked the secret to this level of success and in this keynote presentation, Lincoln Murphy showed exactly how to do it, too.

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By Candice Gasperini (https://twitter.com/candicesg), VP of Branding at SendinBlue (https://www.sendinblue.com/) If you want a fresh rebranding, here you go - SendinBlue literally just announced theirs. One year ago, as they were working on their new positioning from an emailing to an all-in-one marketing platform, they needed to rethink their brand (logo, style, tone of voice) by adapting it to each segment they identified. Candice arrived in september at SendinBlue to work on the rebranding and noticed one thing: the company was already quite big, with hundred thousands clients in 160 countries, they had very detailed data about their customers but had never taken the time to identify precisely their patterns, who they were and what was the real job customers were using their product for.

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The 4 Fears Stopping Your Team's Digital Growth

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1. What will it take to succeed in these economic times?

2. What is your?

6. Journey

7. Emotional Retention

9. 9/11

10.

11.

12. YOU?

13. Ambassadors

14. 1000 Songs in your pocket

15. YOU? Brand Leader Process Efficient Customer Intimate

16. Brand Leader Process Efficient Customer Intimate

17. Demanding Impatient Skeptical 9/11 Immediacy

18. How do you engage?

19. Which Questions do you ask?

20. Never Sell Out!

Chris Appel

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Chris Appel