1. REQUEST # 67215
Free-Space Holographic Display Technology
RESPONSE DUE DATE: June 3, 2011
MANAGER: Kevin C. Stark, Ph.D.
SOLUTION PROVIDER HELP DESK
EMAIL: PhD@ninesigma.com PHONE: +1-216-283-3901
Opportunity
Contract research, proof of concept, joint development,
(click buttons above)
marketing, licensing
Timeline
Phase 1: Proof of concept within 3 months
Phase 2: Product development and integration, engineering
and prototyping; analysis, content development and
market application; testing in 6-18 months
Phase 3: Commercial development in 24 months
Financials
Phase 1/2: Up to 1,500,000 Euro for funded development
Phase 3: Potential market opportunity over 5 million Euro/year
REQUEST FOR PROPOSAL DESCRIPTION
NineSigma, representing an Italian Company BACKGROUND
invites proposals for development of free-space There has been significant recent development of
Holographic Display technologies. holographic technologies as an outgrowth of 3D
NineSigma’s client is an innovative company in and computer interactive communication. In the
the Piedmont Region in Italy, and is a member of last decade, this has led to industrial and
the Virtual Reality Cluster. The goal of this RFP commercial development of a variety of
is to identify potential partners to seek significant “holographic environment simulators”, such as
funding for further development. holodecks, holographic projection screens for
interactive display, as well as virtual reality and
Characterstics of a successful technology: augmented reality solutions
 Generates and projects holographic
images without a projection surface (i.e., New consumer applications already available on
into free-space) the market require large equipment or surfaces
 Creates both still and video images for projecting the imagines (“holographic”
 Create images up to 2.5 meters in height cellphones, holo-videoconferences, interactive
 Integrated with standard consumer gaming systems, etc.).
electronic equipment (PC, video cameras,
3D scanners, etc.) The next challenge to overcome is eliminating
 Full color implementation (RGB or four- the need to have a projection surface or large
color modes) screen. Then, these next-generation “free-
 Able to operate in a variety of settings space” holographic display technologies can be
(such as low lighting or small spaces) integrated with stereoscopic image-recording
 Low cost, portable, and easy to set up systems for a variety of applications.
Offices: Cleveland - USA, Tokyo - Japan, Leuven - Belgium www.ninesigma.com
RFP format and graphics© Copyright 2010 NineSigma, Inc

2. NineSigma Request # 67215 Free-Space Holographic Display Technology Page 2
To foster advanced development and reality and immersive videos. The
commercialization of potential solutions, interconnection with the use of 3D scanners and
NineSigma’s client plans to incorporate top multimedia interaction systems will also be
respondent(s) to the RFP into a Temporary researched.
Consortium to compete for 1,500,000 Euros of
funding. The source of funding is “Virtual Reality The resulting hardware and software will be
MultiMedia Park” Pole of Innovation” (VRMMP) of contextually analyzed by a group of experts in
the Piedmont Region in Italy. Piedmont is a first content management and communications in
class Region which has invested more than order to identify all the possible uses in the fields
100 million Euros into R&D programs in the last of marketing and human resources development,
2 years. and to proceed quickly to the development and
commercialization of new products / services.
POSSIBLE APPROACHES
Possible approaches might include, but are not APPROPRIATE RESPONSES TO THIS REQUEST
limited to: Appropriate responses will use the proposal
template.
 Cold light laser projection systems
technology Priority will be give to readily available
solutions if they include the following:
 A technical description that indicates the
APPROACHES NOT OF INTEREST solution and meets the requirements of the
The following approaches are not of interest: Request for Proposal
 A demonstration video
 Projections onto fog or with the use of
smoke machines  An estimate of the cost of application /
production of the solution
 Systems that use holographic film or similar
projection surfaces
Solutions that require further development
 Stereoscopic and auto-stereoscopic
will be considered if they include the
solutions that require a component or
following:
screen to cause the display
 A detailed technical description of the
 Systems that require large system
proposed solution that meets the
implementation and are not portable
requirements of the RFP, and why it is
(holodecks or holographic boxes)
considered feasible
 Systems that require the use of glasses to
 A description of the technology maturity of
see the image
the approach (with supporting
publications/presentations/documents)
ANTICIPATED PROJECT PHASES OR PROJECT PLAN
 Test data (if available)
Phase 1: Proof of concept within 3 months  Proposed research program to achieve
commercialization
Phase 2: Product development and  Estimate of the production cost (if known)
integration, engineering and prototyping;
 Background of research and proposal team
analysis, content development and market
(credentials and past experience)
application; testing in 6-18 months
 Organization/department description
Phase 3: Commercial development desired
within 24 months
The chosen technological solution will be
included in an experimental research project
funded by the Piedmont Region in Italy to be
developed and integrated with the technologies
of 3D shooting and reproduction, with virtual
reality visualization systems, with augmented
Offices: Cleveland - USA, Tokyo - Japan, Leuven - Belgium www.ninesigma.com

3. NineSigma Request # 67215 Free-Space Holographic Display Technology Page 3
RESPONDING TO THIS REQUEST
NON-CONFIDENTIAL DISCLOSURE
By submitting a Response you represent that the
Response does not and will not be deemed to contain
any confidential information of any kind whatsoever.
Your Response should be an executive summary (about
3 pages). The Response should briefly describe the
technical approach and provide information on
technology performance, background, and description of
the responding team and their related experience.
By submitting a Response, you acknowledge that
NineSigma’s client reserves the sole and absolute right
and discretion to select for award all, some, or none of
the Responses received for this announcement.
NineSigma’s client also may choose to select only
specific tasks within a proposal for award. NineSigma's
client has the sole and absolute discretion to determine
all award amounts.
RESPONSE EVALUATION
NineSigma’s client will evaluate the Response using the
following criteria:
In order
 Quality of documentation presented
 Approach to proof of concept or performance
 Realism of the proposed solution and cost
estimates
 Compliance with RFP criteria
 Potential for application of the solution, cross-
integration with other technologies
 Potential for proprietary position
The client will contact respondents with highly responsive
proposals for next steps.
Offices: Cleveland - USA, Tokyo - Japan, Leuven - Belgium www.ninesigma.com