1. They grew their database by over 20%
using the Privy Storefront App for iPad.
Tupelo Honey Cafe wanted to collect email
addesses from customers in their stores.
Each location added 1,000 new emails.
Just under 50% of all email addresses
were tied to an in-store transaction.
Over 40% of new email addresses were
tied to an in-store transaction.
Since rolling out Privy:
www.privy.com info@privy.com (888) 602-0205
1Privy Case Study 2015

2. www.privy.com info@privy.com (888) 602-0205
2
Tupelo Honey Cafe is a casual dining restaurant
with 8 locations in North Carolina. Here’s what
they had to say about using Privy.
Christin Prince, SVP Marketing at Tupelo Honey Cafe
“
“
When we originally integrated Privy into all of our digital
assets, we were excited at the impact it had on email list
growth.
With Privy now on our in-store iPad
kiosks, we’re able to grow our email list
from our existing foot traffic.
These are now customer relationships we can nurture
over the long-term to drive repeat business.

3. www.privy.com info@privy.com (888) 602-0205
3
Tupelo Honey uses the Privy platform to create
and distribute digital offers both online and in-
store using Privy on iPads.
They use small offers via Privy’s Storefront App on iPad
to incentivize customers to sign up for their email list.

4. www.privy.com info@privy.com (888) 602-0205
4
So far, Tupelo Honey has published a diverse
set of online and offline campaigns using Privy:
All of the above was accomplished through the
Privy Dashboard, with no ongoing involvement
from Tupelo Honey’s IT department.
• In-store offers to convert foot traffic into eClub members.
• Inclement weather offers to motivate sales during storms.
• Acquisition offers to turn yelp traffic and website visitors
into first-time customers.
Privy’s dashboard also provides a real-time snapshot of key
metrics like database growth and customer visits by store.

5. www.privy.com info@privy.com (888) 602-0205
5
Privy makes it easy to manage digital
promotions, distribute them online, and track
how they drive in-store sales.
You create offers and
publish them to any online
channel.
You create offers and
publish them to any online
channel.
Consumers sign up with
their name and email
address…
Consumers sign up with
their name and email
address…
...then redeem in-store
with their mobile phone,
no app or hardware
required.
...then redeem in-store
with their mobile phone,
no app or hardware
required.
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