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EASTERN CONDIMENTS

                                        INTRODUCTION

The Eastern Group was founded by Mr. M. E. Meeran, chairman of the group. He started his
activities as a business with a wholesale provision goods shop at Adimali in 1969 named
“Eastern trading company” and it was being called as “E.T.C”. Eastern Coffee and Curry Powder
established in 1983 as a pioneer in the state to produce packed curry powders, coffee powder and
food products. Eastern Condiments was established in 1991, as expanded form of astern Coffee
and Curry Powder, and employing 150 employees where as Eastern Coffee and Curry Powder
were employing 20 workers. Today the company has grown in to the favourite in India. Eastern
Condiments Pvt. LTD. is a well established name as Kerala’s largest manufacturer of condiments
and one of the leading brands among the South India.

                                       Company vision



    To be the preferred supplier catering to the basic needs of the mass market by providing
       products and services of outstanding value through the adoption of global standards and
       innovative practices.




                                     INDUSTRY OVERVIEW

India produces 2.5 million tones to 3 million tones of spices annually. India produces spices of
different categories worth around US$ 3 billion. In terms of volume and value, India accounted
for 46 percent and 23 percent in value of global spice trade. (Source: Spices Board India) India
accounts for 25-30 per cent of world’s pepper production, 35 per cent of ginger and about 90 per
cent of turmeric production.

Among the Indian Federal states, Kerala tops in pepper (96 percent), Cardamom (53 percent),
Ginger (25 per cent) production in the country. Andhra Pradesh leads in Chilly and Turmeric
production in the country with 49 per cent and 57 per cent. In coriander, cuminand fenugreek
production in the country, Rajasthan emerges as the largest producer with63 per cent, 56 per cent
and 87 per cent.


The world spice trade is estimated at US$ 1.5-2 billion in terms of value and 500,000tonnes in
terms of quantity. Within the past one decade, the international trade in spices has grown by
leaps and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US dollars
are now imported globally every year. An impressive 46% of this supply comes from India.
India’s exports and spice extracts have made spectacular growth attaining over 50% of the global
market within a short span. At present India produce around 2.5 million tones of different spice
valued at approximately 3 million US dollar, and hold the premier position in the world. Because
of the varying climate suitable for the spice cultivation almost all spices are grown in this
country.


                        THE MANAGEMENT OF THE COMPANY

The Eastern group is managed by termed professionals and family members. From the very
beginning, Mr.M.E.Meeran has been the chairman and the Manager of the Company. In addition,
Mr.Navas Meeran, Mr Firoz Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran hold the
Board of Directors. Besides, there is an administration office working at Ernakulam for its
accurate administration. As head of administration, there is a Chairman and below a Vice
chairman.




PRODUCTS


 Eastern processes and manufacture Spices and blended spice powders. Spices are procured from
the finest plantations in Kerala, India.



DIRECT POWDERS

       TURMERIC POWDER
       CHILLI POWDER
       CORIANDER POWDER
BLACK PEPPER POWDER


DIRECT SEEDS

      MUSTARD
      CUMIN
      BIG JEERA
      MEETHI


BLENDED CURRY POWDER

      RASAM POWDER
      SAMBAR POWDER
      PICKLE POWDER
      FISH MASALA
      CHICKEN MASALA
      MEAT MASALA
      BIRIYANI MASALA
      GHARAM MASALA
      KABAB MASALA


PICKLE

         MANGO
         TENDER MANGO PICKLE
         GINGER
         GARLIC
         LEMON
         DATES
         PRAWN
         MIXED VEGETABLE


Outsourced product

Company outsource the manufacturingprocurement of the following product.

      TAMARIND
      RICE PALADA
      COCONUT
      GINGELLY OIL
ORGANISATION CHART
                                                BOARD OF DIRECTORS

CHAIRMAN       VICE CHAIRMAN    VICE PRESIDENT (OP)      DIRECTOR - TECHDIRECTOR -F&A DIRECTOR- P&O DIRECTOR- IT




                                                   EXECUTIVE COMMITTE

HEAD-PRODUCTION     HEAD-PROCURMENT HEAD-MARKETING              HEAD- ENGG&TECHNICAL CFO             COMPANY SECRETARY



                                                                                       FINACE                    AGM
                                                                                       CONTROLLER               Finance


                                                                                                                 DY
                                                                                      ASST MANAGER             MANAGER

                                                                                      TAXATION                  ACNTS
  SR MANAGER           MANAGER             SR MANAGER         MANAGER
     MKTG                                   HR & ADMIN        PRDN                                              ASST
                        EXPORTS
                                                                                                              MANAGER
                                                                                        OFFICERS
                                             SR               PROD.
   MANAGER                                   OFFICER-         SUPERS
    MKTG                                     HR                                                               OFFICERS

    KERALA          OFFICER       OKKAL                          ASST
                                  EXPORT       OFFICERS          MANAGER
     ASST                         UNIT                           PRODUCTION
                                                                 MPD
   MANAGER                                                                                               SR MANAGER
                                                                                                         MAINTENANCE


                      MANAGER
   SR.SALES                                SR OFFICER
                      -PPC
   OFFICERS                                PURCHASE
                                                                                                DY
                                                                         MANAGER                              WORK
                                                                                             MANAGER
                                                                        TECHNICAL                             SHOP IN
                       SR OFFICER                                                           ELECTRICAL
  SALES TEAM                                                                                                  CHARGE
                       PPC                     OFFICERS-IT
                                                                       ASST MANAGER
                        OFFICERS- PPC                                  MICROBIOLOGY

                                                  PRDCTN TEAM
                                                                          SR OFFICR
                                                                          TECHNICAL
EASTERN GROUP OF COMPANIES SISTER CONCERNS

            Eastern Group of Companies is a group of companies with diverse interests and a
world leader in Indian spices. Eastern has ventured into various areas like tyre retreads,
mattresses, garments, packaged foods, mineral water and public school and has many more
projects in its dream. The detailed description of each company is given below;

1.       Eastern Curry powders

     The company has provided their consumers with consistently high quality powders and
blends. Eastern Condiments operates from two modern factories situated in the Western Ghats of
South India
         Natural Spice Powders

         Eastern turmeric Powders

         Eastern Chilly Powder

         Eastern Coriander powder

         Eastern Black Pepper Powder

         Eastern Curry Powder



2.       Sunidra Mattresses

      Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresses
with a state of the art factory in Thodupuzha. The popular brand of rubberized coir mattress
manufactured by Sunidra Mattresses Pvt.Ltd.is slowly growing to be a market leader in the
country. Sunidra has own the ISO 9001-2000 certificate.


3.       Eastern Aqua minerals

       Eastern Aqua Mineral, a recently launched company was set up in the year 2002.Eastern
Aqua Mineral entered the area of packaged drinking water with the state of srt plant located at
Eranakulam district. Eastern packaged drinking water of highest purity standard, high quality
with control, 1286 testing facilities and quality product with international standards. It is
available in convenient sizes. Eastern packed drinking water is also priced attractively in keeping
with Eastern’s view of bringing high quality products to the common man at the right price.


4.     Eastern Public School

      The Eastern group entered the area of education with the getting up of the Eastern Public
School. Mrs. Nabeeza Meeran has been the Principal of Eastern Public School. This school
ensures a high quality education from kindergarten to          primary levels with C.B.S.E syllabus
providing all the residential facility residing at the heart of Idukki District.
5.     Eastern Treads Ltd.

        Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality
procured tread, cushion, bonding gum and black vulcanizing cement. Its branches all over India
have been showing consistent high performance and growth. The factory has annual turnover of
12 crore and it is located at Oonnukal, Kothamangalam. The company has a processing capacity
of 12 tonnes of cold rubber per day with nation wide market network.


6.     King Richard Shirts

       King Richard, a brand of men's wear from Eastern Clothing Company was set up in
1999. This brand was targeted at middle class. King Richard Includes all the trends of colour
combinations and designs of fashion shirts and trousers with a view to meet the aspiration of
working class with a quality ready wear at responsible price in the international styles. This
brand usually comes out mostly formal and casual styles; but also makes small numbers of semi-
casual styles.
PRODUCTS
Eastern manufactures a wide range of masala’s like the direct powders, direct seeds,
blended curry powders and pickles. The company has provided their consumers with
consistently high quality powders and blends.


All its products are packed in flavor lock packaging system.

The company also produces packages in various sizes starting from 7gms, 10gms, 25gms,
50gms, 100gms, 500gms, 1kg and even the family pack of 5 kg.


Eastern is the first company in India and second in Asia to get the ISO 22000
certification issued by Food Cert BV Netherlands and accredited by RvA, the first
body in the world for food safety accreditation. Eastern got ISO 22000 for food safety
in September 2005.




Eastern Condiment p ltd is committed to supply safe and hygienic spice powder, masala
powders, pickles rice and coffee powder to our customers through control of food safety
hazards in the raw materials using greatest process technology maintaining hygiene and
sanitation conditions, practicing personal hygiene system to the expectations of our
customers by complying with statutory and regulatory requirements.

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Eastern Condiments Industry Overview

  • 1. EASTERN CONDIMENTS INTRODUCTION The Eastern Group was founded by Mr. M. E. Meeran, chairman of the group. He started his activities as a business with a wholesale provision goods shop at Adimali in 1969 named “Eastern trading company” and it was being called as “E.T.C”. Eastern Coffee and Curry Powder established in 1983 as a pioneer in the state to produce packed curry powders, coffee powder and food products. Eastern Condiments was established in 1991, as expanded form of astern Coffee and Curry Powder, and employing 150 employees where as Eastern Coffee and Curry Powder were employing 20 workers. Today the company has grown in to the favourite in India. Eastern Condiments Pvt. LTD. is a well established name as Kerala’s largest manufacturer of condiments and one of the leading brands among the South India. Company vision  To be the preferred supplier catering to the basic needs of the mass market by providing products and services of outstanding value through the adoption of global standards and innovative practices. INDUSTRY OVERVIEW India produces 2.5 million tones to 3 million tones of spices annually. India produces spices of different categories worth around US$ 3 billion. In terms of volume and value, India accounted for 46 percent and 23 percent in value of global spice trade. (Source: Spices Board India) India accounts for 25-30 per cent of world’s pepper production, 35 per cent of ginger and about 90 per cent of turmeric production. Among the Indian Federal states, Kerala tops in pepper (96 percent), Cardamom (53 percent), Ginger (25 per cent) production in the country. Andhra Pradesh leads in Chilly and Turmeric production in the country with 49 per cent and 57 per cent. In coriander, cuminand fenugreek
  • 2. production in the country, Rajasthan emerges as the largest producer with63 per cent, 56 per cent and 87 per cent. The world spice trade is estimated at US$ 1.5-2 billion in terms of value and 500,000tonnes in terms of quantity. Within the past one decade, the international trade in spices has grown by leaps and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US dollars are now imported globally every year. An impressive 46% of this supply comes from India. India’s exports and spice extracts have made spectacular growth attaining over 50% of the global market within a short span. At present India produce around 2.5 million tones of different spice valued at approximately 3 million US dollar, and hold the premier position in the world. Because of the varying climate suitable for the spice cultivation almost all spices are grown in this country. THE MANAGEMENT OF THE COMPANY The Eastern group is managed by termed professionals and family members. From the very beginning, Mr.M.E.Meeran has been the chairman and the Manager of the Company. In addition, Mr.Navas Meeran, Mr Firoz Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran hold the Board of Directors. Besides, there is an administration office working at Ernakulam for its accurate administration. As head of administration, there is a Chairman and below a Vice chairman. PRODUCTS Eastern processes and manufacture Spices and blended spice powders. Spices are procured from the finest plantations in Kerala, India. DIRECT POWDERS TURMERIC POWDER CHILLI POWDER CORIANDER POWDER
  • 3. BLACK PEPPER POWDER DIRECT SEEDS MUSTARD CUMIN BIG JEERA MEETHI BLENDED CURRY POWDER RASAM POWDER SAMBAR POWDER PICKLE POWDER FISH MASALA CHICKEN MASALA MEAT MASALA BIRIYANI MASALA GHARAM MASALA KABAB MASALA PICKLE MANGO TENDER MANGO PICKLE GINGER GARLIC LEMON DATES PRAWN MIXED VEGETABLE Outsourced product Company outsource the manufacturingprocurement of the following product. TAMARIND RICE PALADA COCONUT GINGELLY OIL
  • 4. ORGANISATION CHART BOARD OF DIRECTORS CHAIRMAN VICE CHAIRMAN VICE PRESIDENT (OP) DIRECTOR - TECHDIRECTOR -F&A DIRECTOR- P&O DIRECTOR- IT EXECUTIVE COMMITTE HEAD-PRODUCTION HEAD-PROCURMENT HEAD-MARKETING HEAD- ENGG&TECHNICAL CFO COMPANY SECRETARY FINACE AGM CONTROLLER Finance DY ASST MANAGER MANAGER TAXATION ACNTS SR MANAGER MANAGER SR MANAGER MANAGER MKTG HR & ADMIN PRDN ASST EXPORTS MANAGER OFFICERS SR PROD. MANAGER OFFICER- SUPERS MKTG HR OFFICERS KERALA OFFICER OKKAL ASST EXPORT OFFICERS MANAGER ASST UNIT PRODUCTION MPD MANAGER SR MANAGER MAINTENANCE MANAGER SR.SALES SR OFFICER -PPC OFFICERS PURCHASE DY MANAGER WORK MANAGER TECHNICAL SHOP IN SR OFFICER ELECTRICAL SALES TEAM CHARGE PPC OFFICERS-IT ASST MANAGER OFFICERS- PPC MICROBIOLOGY PRDCTN TEAM SR OFFICR TECHNICAL
  • 5. EASTERN GROUP OF COMPANIES SISTER CONCERNS Eastern Group of Companies is a group of companies with diverse interests and a world leader in Indian spices. Eastern has ventured into various areas like tyre retreads, mattresses, garments, packaged foods, mineral water and public school and has many more projects in its dream. The detailed description of each company is given below; 1. Eastern Curry powders The company has provided their consumers with consistently high quality powders and blends. Eastern Condiments operates from two modern factories situated in the Western Ghats of South India Natural Spice Powders Eastern turmeric Powders Eastern Chilly Powder Eastern Coriander powder Eastern Black Pepper Powder Eastern Curry Powder 2. Sunidra Mattresses Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresses with a state of the art factory in Thodupuzha. The popular brand of rubberized coir mattress manufactured by Sunidra Mattresses Pvt.Ltd.is slowly growing to be a market leader in the country. Sunidra has own the ISO 9001-2000 certificate. 3. Eastern Aqua minerals Eastern Aqua Mineral, a recently launched company was set up in the year 2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state of srt plant located at Eranakulam district. Eastern packaged drinking water of highest purity standard, high quality
  • 6. with control, 1286 testing facilities and quality product with international standards. It is available in convenient sizes. Eastern packed drinking water is also priced attractively in keeping with Eastern’s view of bringing high quality products to the common man at the right price. 4. Eastern Public School The Eastern group entered the area of education with the getting up of the Eastern Public School. Mrs. Nabeeza Meeran has been the Principal of Eastern Public School. This school ensures a high quality education from kindergarten to primary levels with C.B.S.E syllabus providing all the residential facility residing at the heart of Idukki District. 5. Eastern Treads Ltd. Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality procured tread, cushion, bonding gum and black vulcanizing cement. Its branches all over India have been showing consistent high performance and growth. The factory has annual turnover of 12 crore and it is located at Oonnukal, Kothamangalam. The company has a processing capacity of 12 tonnes of cold rubber per day with nation wide market network. 6. King Richard Shirts King Richard, a brand of men's wear from Eastern Clothing Company was set up in 1999. This brand was targeted at middle class. King Richard Includes all the trends of colour combinations and designs of fashion shirts and trousers with a view to meet the aspiration of working class with a quality ready wear at responsible price in the international styles. This brand usually comes out mostly formal and casual styles; but also makes small numbers of semi- casual styles.
  • 7. PRODUCTS Eastern manufactures a wide range of masala’s like the direct powders, direct seeds, blended curry powders and pickles. The company has provided their consumers with consistently high quality powders and blends. All its products are packed in flavor lock packaging system. The company also produces packages in various sizes starting from 7gms, 10gms, 25gms, 50gms, 100gms, 500gms, 1kg and even the family pack of 5 kg. Eastern is the first company in India and second in Asia to get the ISO 22000 certification issued by Food Cert BV Netherlands and accredited by RvA, the first body in the world for food safety accreditation. Eastern got ISO 22000 for food safety in September 2005. Eastern Condiment p ltd is committed to supply safe and hygienic spice powder, masala powders, pickles rice and coffee powder to our customers through control of food safety hazards in the raw materials using greatest process technology maintaining hygiene and sanitation conditions, practicing personal hygiene system to the expectations of our customers by complying with statutory and regulatory requirements.