Brand Building 3

INDEX

FOOD COLA TOOTHBRUSH

TOOTHPASTE SOAP WATER

TEA CELLPHONE CELLULAR SERVICE

PEN DEODRANT CLOTHES

PETROL/GAS COMPUTER FOOTWEAR

TRANSPORTATION

FOOD

1 2 3

QUAKER

2

KELLOGGS

1

MAYPO

3

REASON OF POSITIONING

KELLOGGS:
1. BECAUSE I GET TO SEE MAXIMUM NUMBER OF ADS AMONG THE
CATEGORY OF CEREALS AND CORN FLAKES.
2. VARIETY OF FLAVOURS.
3. LARGER QUANTITY THEN THE COMPITETORS BRAND.
4. AVAILABEL EVERYWHERE.
5. GREAT TASTE.
6. INEXPENSIVE.
7. BRITISH PRODUCT.
8. HIGHEST AMOUNT OF PROTIENS.

ALL THE INFORMATION ABOVE IS MENTIONED IN THE AD ALSO WHICH
COVERS ALL MY EXPECTATION.

QUAKER:

1. THE PRODUCT IS WHEAT DOMINANT.
2. FLAVOURS ARE ADDED IN A SMALL PROPORTION LIKE INGREDIENT.
3. ADDED SUGAR.
4. TASTE‟S SOGGY.
5. VERY LESS ADS TO REMEMBER.
6. MODERATE AMOUNT OF PROTIENS.

ADS DO NOT HIGHLIGHT ON THE PRODUCT AND ITS BENEFIT BUT
HIGHLIGHT’S MORE ON THE MANUFACTURER.

MAYPO:

1. NO ADVERTISEMENTS AT ALL.
2. NOT AVAILABLE EVERYWHERE.
3. SOLD AT ONLY ONE STRATEGIC POINT.
4. LOWEST AMOUNT OF PROTIEN.

COLA

1 2 3

PEPSI

2 THUMPS UP

1

COCA COLA

3


THUMPS UP:
IT GIVES ME AN EMOTIONAL FEELING OF:

1. STRONG.
2. MACHO.
3. DARING.
4. BOLD.
5. GROWN UP.
6. THRILL.
7. ADVENTURE.

THE ABOVE ASPECTS MAKE ONE FEEL BOLD AND HUNK.

PEPSI:

1. YOUNG.
2. YOUTHFUL.
3. ASPIRATIONS.
4. TRENDY.
5. MORE OUT OF LIFE.
6. NEXT GENERATION.

THE ABOVE ASPECTS ARE COMMON IN EVERY TEENAGER THESE DAYS.

COKE:

1. HAPINESS.
2. TOGETHERNESS.
3. MEMORIES.
4. AMERICANA.
5. THE COLOR RED.
6. THE REAL THING.

ALL THE ABOVE ASPECTS DON’T APPEAL MORE THEN THUMPS UP.

TOOTHBRUSH

1 2 3

ORAL B

AQUAFRESH 1

2

COLGATE

3


ORAL B:
1. THE BRAND MORE DENTIST USES THEMSELVES WORLDWIDE.
2. THE ORAL B BRAND IS A WORLDWIDE LEADER IN OVER $5 BILLION
BRUSHING MARKET.
3. ORAL B MANUAL TOOTHBRUSH ARE USED BY MORE DENTISTS THAN ANY
OTHER BRAND IN THE U.S.
4. IT HAS AN INTERNATIONAL RECOGNIZATION.
5. IT HAS AN INTERNATIONAL STANDARD REPUTATION.

AQUAFRESH:
1. IT IS A DELICATE BRUSH, BREAKS OFF EASILY IF NOT USED PROPERLY.
2. QUIET FLEXIBLE BUT THE NECK IS DELICATE.
3. NUMBERS OF ADS ARE LESS COMPARED TO ORAL B.
4. VERY FEW COMMERCIALS, ALSO DOES NOT ACT AS AN AID TO MEMORY.

COLGATE:
1. MAXIMUM NUMBER OF ADS IN THE CATOGERY WHICH ACTS AS AN AID
FOR MEMORY.
2. BRISTELS ARE HARD AND ROUGH.
3. UNCOMFORTABLE HANDLING.
4. LESS VARITIES AVAILABLE.

TOOTHPASTE

1 2 3

CLOSE UP

2

AQUAFRESH

1

COLGATE

3


AQUAFRESH:
1. MUMMY USES AQUAFRESH TOOTHBRUSH, AQUAFRESH IS THE ONLY
NAME SHE REMEMBERS WHEN SHE IS OUT TO PURCHASE DENTAL
PRODUCTS.
2. DISTINCTIVE FLAVOURS FROM THOSE OF COMPITETORS FOR INSTANCE:
FRESH AND MINT, MILD AND MINT, MULTI ACTION WHITENING, MULTI
ACTIVE AND COMPLETE CARE.

CLOSE UP:
1. PREFERRED ONLY IF THE WHITENING CRYSTAL FLAVOUR IS AVAILABE
AGAINST THE AQUAFRESH BRAND.

COLGATE:
1. THE LAST OPTION IF AQUAFRESH AND CLOSE UP IS NOT AVAILABLE.

SOAP

1 2 3

PEARS

2 LIFEBUOY

1

CINTHOL

3


LIFEBUOY:
1. THE ORIGNAL “LIFEBUOY SOAP” IS THE MOST FAMOUS SOAP IN THE
WORLD.
2. THE ORIGNAL RED IS NOT AVALIABLE EVERYWHERE, AVAILABLE AT
SELECTED STORES.
3. IT‟S A UNILEVER PRODUCT THE CORE IDENTITY THAT CAN BE TRUSTED
AND IT IS AVAILABLE SINCE DECADES.

PEARS:
1. IT‟S SOFT AND LESS HARSH ON THE SKIN.
2. I USE IT WHENEVER I FIND MY SKIN DRY.
3. PREFERRED IN WINTER.

CINTHOL:
1. REARLY USED OUT OF COMPULSATION.
2. GOOD FRAGRANCE.
3. RED PACKAGING IS DECEPTIVE.
4. FIGHTS BODY ODOUR.

WATER

1 2 3

BISLERI

2

AQUAFINA

1 1

AQUA

3


AQUAFINA:
1. IT TASTES DISTINCT AND HAS A UNIQUE TASTE.
2. IT IS A PRODUCT OF PEPSI CO.
3. PEPSI IS A BRAND THAT IS IN THE MARKET SNCE DECADES.
4. PACKAGING IS SIMPLY AWESOME.

BISLERI:
1. IT‟S BOUGHT AS AN ALTERNATIVE FOR AQUIFINA.
2. TASTES ASUSUAL LIKE WATER.
3. PACKAGING IS SIMPLE.
4. GOOD NUMBER OF ADS.
5. AVAILABLE EVERYWHERE.
6. CHEAPER THEN THE REST.

AQUA:
1. IT IS A LOCAL BRAND AND COST IS EQUAVALENT TO AQUAFINA AND
BISLERI.
2. NO BRAND IMAGE.
3. NO SIGNIFICANCE.

TEA

1 2 3

RED LABEL TATA TEA

2 1

TETLY

3


TATA TEA:
1. IT BELONGS TO TATA A BRAND THAT HAS ITS ORIGIN FROM INDIA.
2. IT IS AWESOMELY REFRISING.
3. WORTH FOR IT‟S COST.
4. SMELLS GOOD.
5. MAXIMUM NUMBER OF ADS WHICH LEAVES A REALATED IMRESSION.

RED LABEL:
1. AMOUNT OF ADS AND CAMPAIGN HAS REDUCED OFFLATE.
2. IT WAS THE FIRST PREFERENCE BUT BECAUSE OF LAC OF ADS ONE TENDS
TO FORGET AT THE TIME AND PLACE OF PURCHASE.
3. OLD FASHIONED PACKAGING THAT IS NOT ATTRACTIVE AND DOEST NOT
STAND OUT OF THE SHELF OR RACK TO GRAB ATTENTION.

TETLY:
1. LESS QUANTITY AND COSTLY.
2. A PRODUCT OF TATA SO IT‟S CONSIDERED SAME PRODUCT BUT
DIFFERENT PACKAGING.
3. THERE IS NO PROPER EFFORT OF CREATING A BRAND IDENTITY.

CELL PHONE

1 2 3

SONY ERICSSON

2

NOKIA

1

SAMSUNG

3


NOKIA:
1. IT IS EXTREMLY USER FRIENDLY.
2. IT HAS A VARIETY.
3. IT HAS DIFFERENT RANGES ACCORDING TO RATES.
4. IT HAS CAPTURED THE MARKET AS THE MOST USER FRIENDLY AND
TRUSTWORTHY MOBILE ON EARTH.
5. IT HAS CREATED A BRAND IDENTITY AND MAINTAINED IT BY REGULAR
ADS AND CAMPAIGN.
6. NEW RANGE AND UPGRADATION IN REGULAR INTERVALS.
7. CORE IDENTITY AS WORLDS LARGEST MANUFACTURER OF CELLULAR
PHONES.
8. GOOD RESALE VALUE.
9. LARGE NUMBER OF CUSTOMER CARE OUT LETS.

SONY ERICSSON:
1. COMPLICATED IN HANDLING.
2. THE NAME OF THE NEW PRODUCT IS IN NUMBERS OR COMBINATION OF
NUMBERS AND LETTERS WHICH IS HARD TO RECOLLECT AT THE TIME OF
PURCHASE.
3. CELLPHONES PRODUCTION IS AN EXTENDED IDENTITY OF SONY
ERICSSON.
4. NO RESALE VALUE.
5. AND NO CUSTOMER CARE OUTLETS.

SAMSUNG:
1. WHEN NOKIA AND SONY ERICSSON BOTH ARE OFFERING WIDE VARIETY
AND RANGE WHY SAMSUNG?

CELLULAR SERVICE

1 2 3

VODAFONE

1

AIRTEL

2

BPL

3


VODAFONE:
1. PROMPT SERVICE.
2. GOOD CUSTOMER SERVICE.
3. WIDE NETWORK COVERAGE.
4. EASILY ACCESSABLE: NATIONAL AND INTERNATIONAL.
5. ENORMOUS VALUE ADDED SERVICES.
6. CUSTOMER ORIENTED TARIFF PLANS.
7. QUICK AND PROMPT SERVICE.
8. AWESOME VOICE CLEARITY.

AIRTEL:
1. VODAFONE PRECEDES AIRTEL.
2. CUSTOMERS WHO OPTED FOR VODAFONE BEFORE AIRTEL CAME INTO THE
MARKET HAD DEVELOPED BRAND LOYALTY HENCE THEY DID NOT
SWITCH TO AIRTEL.
3. ANOTHER REASON IS CHANGE OF NUMBERS WOULD LEAD TO A BIG
HASSEL.

BPL:
1. IT HAD ENTERED THE MARKET AND WAS SUCCESSFUL TO A CERTAIN
EXTINT.
2. BUT LOST ITS GRIP AFTER VODAFONE AND AIRTEL ENTERED THE
COMPITETION.
3. BPL LATER GAVE UP AND MERGED WITH VODAFONE.

PEN

1 2 3

PARKER LEXI

2 1

PIERRE CARDIN

3


LEXI:
1. CHEAP AND BEST AT RS 5/- ONLY.
2. IT‟S SMOOTH, CRISP, STURDY AND DURABLE.
3. NO REGRETS IF IT‟S LOST OR GETS DAMAGED.
4. PRICE IS ITS U.S.P WHICH MAKES ONE BUY AND IT‟S WORTH BUYING AS
RESULTS ARE OPTIMUM.

PARKER:
1. IT‟S USED FOR SIGNTURES AND SMALL WRITINGS.
2. PEOPLE WHO WANT TO MAKE STATEMENT‟S LIKE “THEY USE ONLY
BRANDED PRODUCTS”. USE PARKER.

PIERRE CARDIN:
1. VERY COSTLY AND RARELY FOUND AT SELECTED STORES ONLY.

DEODRANT

1 2 3

ADIDAS .
2 AXE

1

NIVEA

3


AXE:
1. YOUTH FUL.
2. TEENACIOUS.
3. ATTRACTIVE.
4. FOR GUYS ONLY.
5. SEDUCTIVE.
6. ENORMOUS FLAVOURS.
7. GOOD AND ATTRACTIVE PACKAGING.
8. STYLISH FEEL.
9. LONG LASTING FRAGNANCE.

ADIDAS:
1. SPORTS IMAGE.
2. NEITHER OCCASIONAL.
3. NOR DAILY USE.
4. VERY LESS ADS AND CAMPAIGNS COMPARED TO AXE.
5. AVAILABLE AT BRANDED AND REPUTED STORES ONLY.
6. COSTLIER THEN AXE.

NIVEA:
1. VERY GOOD FRAGNANCE.
2. IT‟S ABSOLUTELY DRY WHEN SPRAYED ON THE BODY.
3. IT‟S NOT WET OR STICKY.
4. WORKS BETTER THEN AXE AND ADIDAS.
5. NOT AVAILABLE ALL THE TIME.
6. NO ADS OR CAMPAIGNS.

CLOTHES

1 2 3

LEVIS

HOLLISTER 1

2

ABERCROMBIE

&

FITCH

3


LEVIS STRAUSS:
1. GOOD FABRIC.
2. COMFORTABLE.
3. STYLISH.
4. A WELL KNOWN BRAND SINCE A CENTURY.
5. SEXY.
6. ATTRACTIVE.
7. RICH.
8. CLASSIC.
9. RUGGED
10. FASHION.

HOLLISTER:
1. AMERICAN BRAND.
2. HIGH CLASS CASUALS.
3. 100% COTTON.
4. LIGHT WEIGHT.
5. ELEGANCE.
6. DESCENCY.

PREFERRED ON OCCASIONS AND FORMAL DRESS CODE.

ABERCROMBIE & FITCH:
1. GOOD FABRIC.
2. COMFORTABLE.
3. 100% AMERICAN.

PETROL/GAS

1 2 3

BP HP

2 1

INDIAN OIL

3


HINDUSTAN PETROLEUM:
1. ONE OF THE OLDEST AND LARGEST PETROLEUM CORPORATION LIMITED
IN INDIA.
2. PETROL IS PERFECT
3. NO ADULTERATION.
4. ENABELS SMOOTH OPERATION OF VEHICLE.
5. NEAR BY TO HOUSE.
6. ALL PETROL BUNKS ARE STUATED AT STRATIGIC LOCATION.

BRITISH PETROLEUM:
1. BEST SUITABLE FOR VEHICLE.
2. GOOD QUALITY OIL.
3. OPTIMUM RESULTS OF ENGINE.
4. ADVANCED AND GOOD USE OF TECHNOLOGY.

INDIAN OIL:
1. NO STANDARDIZATION.
2. HIGH LEVEL OF ADULTERATION.
3. UNCLEAN.

COMPUTER

1 2 3

DELL

HP 1

2

LENOVO

3


DELL:
1. SUPERIOR TECHNOLOGY.
2. GOOD AFTER SALES SERVICE.
3. ALLOWS CUSTOMERS TO CUSTOMIZE THEIR OWN CONFIGURATION.
4. NO HIDDEN COSTS OR DEALS.
5. SIMPLE AND STRAIGHT FORWARD BUSINESS.
6. NO MIDDLE MEN BUSINESS.

HP:
1. PRODUCT RANGE IS NOT UP TO THE MARK.
2. VERY LIMITED OPTIONS.
3. NOT OFFERING THAT QUALITY WHICH IS OFFERED IN THE USA.

LENOVO:
1. VERY GOOD COMPUTERS.
2. BUT NO VARITIES.
3. NO SELF CUSTOMIZING OPTIONS.
4. ONLY ONE OR TWO PROMINENT SERIES.

FOOTWEAR

1 2 3

ADIDAS NIKE
2 1

REEBOK

3


NIKE:
1. TRADITIONALLY SPORTY.
2. STYLISH.
3. THE NAME THAT IS RULING SINCE DECADES.
4. ONLY THE SYMBOL IS ENOUGH FOR IDENTIFICTION.
5. NUMBER ONE BRAND IMAGE.
6. FASHION.

REEBOK AND ADIDAS ARE PREFERRED AS SECOND AND THIRD ON THE
BASIS OF STYLE, DESIGN AND AVAILABILITY.

TRANSPORTATION

1 2 3

MAHINDRA SCORPIO HONDA

CITY

2 1

MITSUBISHI ECLIPSE

3


HONDA CITY:
1. AERODYNAMIC DESIGN.
2. LUXURY.
3. COMFORT.
4. SHARP HANDLING.
5. NUMBER ONE CAR MAKERS IN THE WORLD.
6. SYMBOL OF DEGNITY.

MAHINDRA SCORPIO:
1. STURDY.
2. MACHO MAN.
3. STRONG.
4. HUGE.
5. HIGH TERRAN.
6. SYMBOL OF SUBSTANCE.

MITSUBISHI ECLIPSE:
1. SPEED.
2. HIGH OCTANE.
3. SLEEK.
4. FAST.
5. SPORTY.
6. YOUNG.
7. STYLISH.

BENEFITS

KELLOGGS QUAKER MAYPO
EMOTIONAL INEXPENSIVE. HELPS REDUCE OFFERS
BRITISH PRODUCT. COLESTRAL. WHOLEGRAIN
NUTRITION.
BUILDS STRONG HIGHER SOLUBLE
MEMORY POWER. FIBRE THAN CONTAINS
OTHER GRAINS. SOLUBLE FIBRE
STRENGTH AND LIKE WHEAT, RICE
ENERGY WHOLE WEIGHT AND CORN WHICH
DAY LONG. MANAGEMENT. COVERS 4.3%PER
100GM.

FUNCTIONAL CARTON CARTON SILVER PAPER
PACKAGING. PACKAGING. WRAPPING.
SILVER PAPER
SILVER PAPER WRAPPING. 100% NATURAL.
WRAPPING.
TAKES MAXIMUM
INGREDIENTS AND 3 MINUTES.
VITAMINS TABLE.
CAN HAVE WITH
HIGHEST AMOUNT MILK OR MAKE
OF PROTIENS UPMA OUT OF IT.
GIVES ENERGY
THROUGHOUT
THE DAY.

QUICK AND FAST
SERVING

SELF- AFTER HAVING ONLY TWO THE ONLY
EXPRESSIVE KELLOGGS SERVINGS A DAY HEALTHY WAY TO
PEOPLE CAN KEEPS YOU START YOUR DAY.
MEMORIZE HEALTH AND
NUMBER PLATES, ACTIVE.
STREET NAMES,
AND PHONE
NUMBERS EASILY.

BENEFITS

THUMPS UP PEPSI COCA COLA
EMOTIONAL STRONG, MACHO, YOUNG, HAPINESS,
DARING, BOLD, YOUTHFUL, TOGETHERNESS,
GROWN UP, ASPIRATION, MEMORIES,
THRILL AND TRENDY, MORE AMERICANA, THE
ADVENTURE. OUT OF LIFE AND COLOR RED AND
NEXT THE REAL THING.
GENERATION.
FUNCTIONAL STRONG IN TASTE SWEET TASTE. EXTREMELY SOFT.
AMONG THE REST.

CAN BE USED
WITH HARD
DRINKS.
SELF- TASTE THE NEXT FESTIVALS ARE
EXPRESSIVE THUNDER. GENERATION. INCOMPLETE
WITHOUT COKE.

BENEFITS

ORAL B AQUAFRESH COLGATE
EMOTIONAL WORLDS NO 1 ASSURANCE OF DENTISTS ADVICE
TOOTHBRUSH. FLEXIBILTY THAT FOR STRONGER
CLEANS IN EVERY AND HEALTHIER
IMPORTED. NOOK AND TEETH.
CORNER.
KEEPS ONE
HEALTHY.

GIVES SHINING,
DAZZLING TEETH.
FUNCTIONAL SMOOTH, SOFT FLEXIBLE STRONG GRIP.
AND GOOD GRIP. ENOUGH TO
REACH EVERY CRIS CROSS
TOOTH BRUSH CORNER. BRISTELS TO
WITH TONGUE CLEAN BETWEEN
CLEANER. SHARP BRISTELS THE TEETHS.
TO CLEAN TOOTH
PLAGUE.
SELF- THE BRAND MORE KING OF DENTIST‟S
EXPRESSIVE DENTIST USES FLEXIBLITY. ADVICE.
THEMSELVES
WORLDWIDE. SO FLEXIBLE INDIAN DENTAL
THAT IT REACHES ASSOCIATION.
EVERY CORNER
OF EVERY TOOTH.

BENEFITS

AQUAFRESH CLOSE UP COLGATE
EMOTIONAL HEALTHY WHITE CONFIDENCE 24 FRESH BREATH.
SHINING, CLEAN HOURS.
AND SPARKLING
TEETH.

IMPORTED.
FUNCTIONAL VARIETY OF WHITENING MICRO WHITENERS.
FLAVOURS LIKE CRYSTALS KEEPS (CLEAN)
FRESH AND MINT, TEETH CLEAN,
MILD AND MINT SPARKLING AND FLUORIDE.(HEALTHY
WHICH GIVE FRESH BREATH 24 TEETH)
MULTI ACTION HOURS.
WHITENING, VITAMINS.
MULTI ACTIVE VITAMIN E (STRONGNESS)
AND COMPLETE ACETATE FOR
CARE. TEETH. FOR CLEAN TEETH.

SELF- COMPLETE DAZZLING TEETH VITAMIN FLUORIDE
EXPRESSIVE MOUTH FITNESS. THAT WILL SYSTEM.
IMPRESS.

BENEFITS

LIFEBUOY PEARS CINTHOL
EMOTIONAL THE MOST SOFT SKIN. FRESHNESS.
FAMOUS SOAP IN
THE WORLD. SMOOTH SKIN.

AVAILABLE AT BEAUTIFUL SKIN.
SELECTED STORES
ONLY. ATTRACTIVE
SKIN.
TANDURUSTI
(HEATHY). FAIRNESS.

FRESHNESS. YOUNGNESS.

GERM FREE

PURE CLEAN AND
NATURAL
ANTIBACTERIAL
SOAP.

FUNCTIONAL KILLS EVERY CLEANS EVERY KILLS GERMS
LITTLE BACTERIA, SINGLE PORE OF
AND MICRO THE SKIN. FIGHTS BODY
GERMS. ODOUR.
TRANSPARENT.
FRESHNESS 24
HOURS. STOPS SKIN
DRYNESS AND
ATTRACTIVE BREAKAGE
FRAGRANCE. ESPECIALLY IN
WINTER.
KEEPS BODY
ODOUR AWAY. BOX PACKING.
SELF- WHERE THERE IS BEAUTIFULL FRESHNESS THAT
EXPRESSIVE LIFEBUOY, THERE YOUNG NEVER GIVES UP.
IS FITNESS, ATTRACTIVE SKIN
HEALTH AND EVERYDAY.
FRESHNESS.

BENEFITS

AQUAFINA BISLERI AQUA
EMOTIONAL PRODUCT OF PEPSI REDUCES ONLY SATISFIES
CO. HENCE A DEHYDRATION. THIRST.
BRANDED
PRODUCT.

HYGINE,
SOPHISTICATION,
HIGH LEVEL.

REDUCES
DEHYDRATION
FUNCTIONAL QUENCHE‟S QUENCHE‟S QUENCHE‟S
THIRST. THIRST ONLY. THIRST ONLY.

GIVES HIGH
AMOUNT OF
OXYGEN WHICH IS
GOOD FOR BLOOD.
SELF- PURE WATER SWEET TASTE OF AS PURE AS DEW.
EXPRESSIVE PURE TASTE. PURITY.

BENEFITS

TATA TEA RED LABEL TETLY
EMOTIONAL REFRESHING ANY HELPS STIMULATE CHANGES MOOD.
TIME. CARRY ON DAY
TODAY ACTIVITY.
EXPORT QUALITY
BRAND.

GOOD QUALITY.
FUNCTIONAL REFRESHING. REFRESHING FRESHNESS.

PROVIDES
ENERGY.

AROUSES
REALIZATION.
SELF- YOU WONT JUST ACTIVENESS 24 STRONG AND
EXPRESSIVE WAKE UP. YOU HOURS. POWERFUL
WILL REALIZE. AWEAKNING.

BENEFITS

NOKIA SONY SAMSUNG
EMOTIONAL NUMBER ONE IN EXTENDED AAMIR KHANS
THE WORLD. IDENTITY OF ONE CHOICE AND
OF THE LARGEST ADVICE.
MOST CONVINENT MANUFACTURER
AND USER OF CONSUMER
FRIENDLY PHONE. DURABLES.

GOOD AFTER
SALES SERVICES.

IMPORTED.
FUNCTIONAL COMMUNICATION COMMUNICATION COMMUNICATION
ANY WHERE AND ANY WHERE AND ANY WHERE AND
EVERY WHERE. EVERY WHERE. EVERY WHERE.

INBOUND AND INBOUND AND INBOUND AND
OUT BOUND OUT BOUND OUT BOUND
CALLING. CALLING. CALLING.

INTERNET. INTERNET. INTERNET.

TEXT MESSAGE. TEXT MESSAGE. TEXT MESSAGE.

PHOTOS, VIDEOS, PHOTOS, VIDEOS, PHOTOS, VIDEOS,
MUSIC AND MUSIC AND MUSIC AND
MULTIMEDIA. MULTIMEDIA. MULTIMEDIA.
SELF- CREATING NEW LEADERS OF FUTURISTIC.
EXPRESSIVE RELATIONSHIPS, TECHNOLOGY
BRINGING PEOPLE
TOGETHER,
CONNECTING
PEOPLE.

BENEFITS

VODAFONE AIRTEL BPL
EMOTIONAL INTERNATIONAL INDIAN BRAND. PART OF BRITISH
BRAND. PRODUCTS
LIMITED. (BPL)
ONE OF THE
WORLDS LARGEST INTERNATIONAL.
CELLULAR
SERVICES.

NUMBER ONE IN
U.K AND INDIA.

FUNCTIONAL WIRELESS WIRELESS WIRELESS
COMMUNICATION COMMUNICATION COMMUNICATION
FACILITY. FACILITY. FACILITY.

WIRELESSES WIRELESSES WIRELESSES
INTER NET. INTER NET. INTER NET.

MULTIMEDIA MULTIMEDIA MULTIMEDIA
ACCESS. ACCESS. ACCESS.

GPRS, EDGE MMS, GPRS, EDGE MMS, GPRS, EDGE MMS,
SMS. SMS. SMS.

INTERNATIONAL INTERNATIONAL INTERNATIONAL
AND NATIONAL AND NATIONAL AND NATIONAL
ROAMING AND ROAMING AND ROAMING AND
CALLING SERVICE. CALLING SERVICE. CALLING SERVICE.

VARIETY OF VARIETY OF VARIETY OF
TARIFF PLANS. TARIFF PLANS. TARIFF PLANS.

SELF- WHERE EVER YOU EXPRESS LIVE WIRE FREE.
EXPRESSIVE GO OUR NETWORK YOURSELF.
FOLLOWS YOU.

BENEFITS

LEXI PARKER PIERRE CARDIN
EMOTIONAL CHEAP AND BEST. INTERNATIONAL. HIGH LEVEL.

NO SOPHISTICATED. INTERNATIONAL
MAINTAINENCE BRAND.
REQUIRED. AMITAB
BACHAN‟S IMPORTED.
MAXIMUM USAGE CHOICE.
IN MINIMUM ELEGANCE.
EXPENCE. EXECUTIVE.
EXECUTIVE.

EXQUISITE.

STYLE.
FUNCTIONAL SMOOTH AND SOFT, SMOOTH SOFT, SMOOTH
CRISP WRITING. AND CRISP AND CRISP
WRITING. WRITING.
SIGNATURE.
SIGNATURE. SIGNATURE.
DRAWING.
DRAWING. DRAWING.

SELF- INTELLEGENT SIGN OF SOPHISTICATION
EXPRESSIVE STUDENT‟S SOPHISTICATION. AND STYLE WITH
CHOICE. ELEGANCE.

BENEFITS

AXE ADIDAS NIVEA
EMOTIONAL YOUTH FUL. SPORTS IMAGE. VERY GOOD
FRAGNANCE.
TEENACIOUS. NEITHER
OCCASIONAL. IT‟S ABSOLUTELY
ATTRACTIVE. DRY WHEN
NOR DAILY USE. SPRAYED ON THE
FOR GUYS ONLY. BODY.
AVAILABLE AT
SEDUCTIVE. BRANDED AND IT‟S NOT WET OR
REPUTED STORES STICKY.
ENORMOUS ONLY.
FLAVOURS.
COSTLIER THEN
GOOD AND AXE.
ATTRACTIVE
PACKAGING.

STYLISH FEEL.

LONG LASTING
FRAGNANCE.
FUNCTIONAL STOPS BODY STOPS BODY STOPS BODY
ODOUR. ODOUR. ODOUR.

FIGHTS BODY FIGHTS BODY FIGHTS BODY
ODOUR. ODOUR. ODOUR.

SEDUCTIVE KEEPS BODY
FRAGRANCE. ODOUR AWAY
EVEN IF YOU
SWEAT.
SELF- SEDUCTIVE SPORTS 24*7 BODY THE WHOLE
EXPRESSIVE FRAGRANCE. ODOUR=0. WORLD DEMANDS
AND IS
ATTRACTS LIKE COMFORTABLE
MAGNET. WITH NIVEA.

BENEFITS

LEVIS HOLISTER ABERCROMBIE &
STRAUSS FITCH.
EMOTIONAL GOOD FABRIC. AMERICAN BRAND. GOOD FABRIC.

COMFORTABLE. HIGH CLASS COMFORTABLE.
STYLISH. CASUALS.
100% AMERICAN
A WELL 100% COTTON.
KNOWN BRAND
SINCE A LIGHT WEIGHT.
CENTURY.
ELEGANCE.
SEXY.
ATTRACTIVE. DESCENCY.

RICH.

CLASSIC.

RUGGED.

FASHION.

FUNCTIONAL COVER THE COVER THE BODY. COVER THE BODY.
BODY.

SELF- ORIGNAL PURE AMERICAN. THE AMERICAN
EXPRESSIVE JEANS AND LIFESTYLE.
AUTHENTIC
CLOTHING.

BENEFITS

HINDUSTAN BRITISH INDIAN OIL
PETROLEUM PETROLEUM
EMOTIONAL ONE OF THE GOOD SERVICES AT FRIENDLY.
OLDEST AND THE PETROL BUNK.
LARGEST GOOD QUALITY.
PETROLEUM
CORPORATION ADVANCED AND
LIMITED IN GOOD USE OF
INDIA. TECHNOLOGY.

PETROL IS
PERFECT.

ENABELS
SMOOTH
OPERATION OF
VEHICLE. NEAR BY TO H
ALL PETROL B
NEAR BY TO
HOUSE. ENABELS SMO

ALL PETROL
BUNKS ARE
STUATED AT
STRATIGIC
LOCATION. NEAR BY TO H
ALL PETROL B
PETROL IS PER
NO ADULTERA
ENABELS SMO
NEAR BY TO H
ALL PETROL B
FUNCTIONAL REFINED REFINED PETROLEUM REFINED
PETROLEUM USED AS FUEL IN PETROLEUM USED AS
USED AS FUEL VEHICLES. FUEL IN VEHICLES.
IN VEHICLES.
SELF- NUMBER ONE. DELEVERING INDIAS ONLY
EXPRESSIVE BUSINESS ALL OVER TRANSPORTATION.
THE WORLD.

BENEFITS

DELL HP LENEVO
EMOTIONAL SUPERIOR AMERICAN CHINESE
TECHNOLOGY. TECHNOLOGY. TECHNOLOGY.

GOOD AFTER SHAH RUKH KHAN‟S SAIF ALI KHAN‟S
SALES SERVICE. CHOICE. CHOICE.

ALLOWS
CUSTOMERS TO
CUSTOMIZE
THEIR OWN
CONFIGURATION.

NO HIDDEN
COSTS OR DEALS.
SIMPLE AND
STRAIGHT
FORWARD
BUSINESS.

NO MIDDLE MEN
BUSINESS.

CUSTOMERS ARE
TRUSTED AS
FRIENDS.
FUNCTIONAL INTERNET. INTERNET. INTERNET.

MULTIMEDIA. MULTIMEDIA. MULTIMEDIA.

WORK. WORK. WORK.

ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT

EDUCATION EDUCATION EDUCATION

SELF- ENGINEERING IT‟S TIME YOU GOT THINK PAD.
EXPRESSIVE FOR EXTRA WHAT YOU
ORDINARY WANTED.
DEMANDS.

BENEFITS

NIKE ADIDAS REEBOK
EMOTIONAL TRADITIONALLY COMFORT. COMFORT.
SPORTY.
FASHION. FASHION.
STYLISH.
STYLE. STYLE.
THE NAME THAT
IS RULING SINCE
DECADES.

ONLY THE
SYMBOL IS
ENOUGH FOR
IDENTIFICTION.

NUMBER ONE
BRAND IMAGE.

FASHION.
FUNCTIONAL PROTECTS FEET. PROTECTS FEET. PROTECTS FEET.

KEEPS FEET IN KEEPS FEET IN KEEPS FEET IN GOOD
GOOD SHAPE. GOOD SHAPE. SHAPE.

AVOIDS INJURY. AVOIDS INJURY AVOIDS INJURY
SELF- JUST DO IT. IMPOSSIBLE IS I AM WHAT I AM.
EXPRESSIVE NOTHING
A CELEBRITY EVERYTIHN IS
ATHLETE USING POSSIBLE IF YOU
THE SHOES. HAVE ADIDAS.

BENEFIT

HONDA MAHINDRA MITSUBISHI
SCORPIO ECLIPSE
EMOTIONAL AERODYNAMIC STURDY. SPEED.
DESIGN.
MACHO MAN. HIGH OCTANE.
LUXURY.
STRONG. SLEEK.
COMFORT.
HUGE. FAST.
SHARP HANDLING. HIGH TERRAN.
SPORTY.
NUMBER ONE CAR SYMBOL OF
MAKERS IN THE SUBSTANCE. YOUNG.
WORLD.
STYLISH.
SYMBOL OF
DEGNITY.
FUNCTIONAL TRANSPORTATION. TRANSPORTATION. TRANSPORTATION.

SELF- WE MAKE IT LIKE NOTHING DRIVE TO THRILL.
EXPRESSIVE SIMPLE. ELSE.

BRAND. A NAME, TERM, DESIGN, SYMBOL OR ANY OTHER FEATURE THAT
IDENTIFIES ONE SELLER‟S GOOD OR SERVICESAS DISTINCT FROM THOSE OF
OTHER SELLERS. A BRAND MAY IDENTIFY ONE ITEM, A FAMILY OF ITEMS, OR
ALL ITEMS OF THAT SELLER.

PRODUCT BRAND

GENERIC UNIQUE

EASY TO COPY DISTINCT

FUNCTIONAL CAN‟T BE COPIED

CONCRETE EMOTIONAL

RATIONAL FUNCTIONAL

TRANSACTION ORIENTED CONCEPTUAL

DESCRIBES „WHAT‟ PERCEIVED

RELATIONSHIP ORIENTED

DESCRIBES „WHAT‟ AND „WHO‟

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