New tactics for crafting effective press releases for announcements across multiple markets

1. Updated Tactics for Distributing Press
Releases Across Multiple Markets

2. Task: Creating & issuing press releases for similar messages in
different markets (e.g. awards, tours, service announcements)
The Challenge: Google’s recent
Panda update targeted low quality
content, and multiple redundant
articles on the same or similar topics
with slightly different keyword
variations were specifically cited as
indicators of low quality content.
Red
flags:
Redundant
articles
Little variation
in theme or
topic
Same or
similar
keywords
Linking to
same website

3. TIPS FOR CREATING EFFECTIVE
ANNOUNCEMENTS ACROSS MULTIPLE
MARKETS

4. Create unique messages.
Each headline, subhead and lead
paragraph need to be significantly
different – merely changing names of cities
or people in each isn’t enough.

5. Emphasize different story angles.
Incorporate local experts, details about area
attractions and other information unique to
each announcement.

6. Localize and further
differentiate content by
including real quotes from
people on the ground in each
market.
Include market-specific visuals,
such as pictures of a local
storefronts, individual award
recipients, etc.

7. Or … rethink your approach entirely.
Instead distributing press releases over the
newswire for each market, build more public
awareness by creating a rich, compelling and
highly visual multimedia press release that tells
the whole story.
Like this …

8. Live link
to this
example!

9. For more tips and discussion on developing press
releases to for multi-market announcements, read
the related blog post: Updated Tactics For Multi-
Market Press Releases
If you’d like even more ideas for crafting effective
press releases that get attention and drive
measurable results, visit the PR Newswire blog:
http://blog.prnewswire.com/tag/press-release-tips/